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I-Heart changes ALL four stations:

Call me stupid, or just jet lagged from a long weekend back east, but anybody potentially see this:

- Brew to 102.9...gives the south sound and part of the coast a hard rock station while being a stronger flank for KJR-FM in the metro area. Might be able to fight hard for KISW's ad dollars in Tacoma and Olympia as well
- Pride Radio to 104.9. Gives iHM a nice press release saying it's their first "full-power" station to cater to the LGBT community in a place that is considered a strong same-sex metro area. Takes their mind off of what to do with the iffy-signaled south sound 104.9 for a few years. May even give that signal a chance to actually make a buck or two on its own for the first time in awhile rather than just being a 'bonus' for buying ads on KJR-AM/FM. Then again, the gay guys I know listen to KZOK, KISM, KIRO-FM, and KEXP. I doubt they are interested in cutting through the static to listen to a station that is 24/7 designed for "them". Then again, it doesn't have to do well in the ratings, just make more money than it is now.

Radio-X
 
Radio-X said:
Then again, the gay guys I know listen to KZOK, KISM, KIRO-FM, and KEXP. I doubt they are interested in cutting through the static to listen to a station that is 24/7 designed for "them".
Radio-X
Click to expand...

Reminds me of the 1090 years doing Lib-Talk. The listening area leans left...but the format never was that strong (not only here, but any part of the country). Some formats just tend to do better than others -- and the formula SEEMS to be "angry old men" whether there is a strong listener base or not. The audience, regardless of size, seems to be loyal. Loyal audience was once a stereotype of Country as well...not sure if that is still the case?
 
Pride seems like a hard sell to me. Seattle's LBGT population is a little less than 5%. Of those 5%, at least half of them are not going to put up with the signal as it rapidly degrades moving north of Seattle. So 2.5%. I hope they all enjoy the same kind of music! Then again, the upside of a very narrow demographic is you can promise advertisers a narrow demographic.
 
Seattle's progressive young people are extremely tech oriented and really have no use for AM radio. Older folks still lament the loss of KPTK. But even they've resigned that radio doesn't want them and have moved on to WCPT streaming.
 
Power 93.3 - #1 for hit music (on day 1 apparently)

That came outta left field.

Radio-X
 
TheBigA said:
Wow...pretty amazing

http://www.allaccess.com/net-news/a...tmedia-seattle-revamps-formats-at-four-statio

I don't think I can ever remember a company making so many changes to a cluster at the same time.
Click to expand...

Me neither. I'll tip the 'ol fedora to CC/Seattle for shaking things up in a market where usually nothing happens.

One sad note: Longtime KUBE PD Eric Powers was turfed (had been there for nearly a quarter century) and Kiss PM driver Eric Tyler was also shown the door.
 
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I'm guessing much of the target market of KUBE is already in the South Sound, which has seen much more diverse growth over the past decade than the rest of the area. I think it's odd that they chose to create Power 93.3 as a CHR while moving their CHR to Hot AC, but I guess it makes sense as Power 93.3 is much more likely to retain KUBE's old audience than a Hot AC on that frequency would be. BTW, the KUBE 104.9 logo just looks wrong!
 
Wow, this is quite a change. I'm guessing that if hip-hop doesn't work for 104.9, its the end of KUBE as we have known it for the last 24 years (I remember a better version of them from a previous era, but that's beside the point.). As to heritage, do you really think the big broadcasters give a care? I's all about the money, and my money is on 104.9 switching to something else in two years or less and iHM warehousing the KUBE calls somewhere.
 
And over 33 years of KUBE comes to a close. Once popular in the 1980s and early '90s, it fell apart to shreds through the 2010s. Maybe Power 93.3 will work better for the Seattle area.
Why didn't they call 104.9 "KUBE-105"? That would make more sense. KUBE 93...KUBE 105? 12 up the dial?
Wonder if KYNW will have much better success with Alternative Rock. Their signal is stronger than KKBW...I meant KUBE 104.9.
 
Maybe because few listeners still use 'sliderule' radio tuners anymore. Tuning to 105.0 when the station is on 104.9, sounds like hash.
 
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