Jeff Silver gets dumped by Rob Williams at TownSquare Buffalo. GSM Rose Porter leaves Cumulus Buffalo for WIVB-TV to take a sales rep job. Mark Oem, Cumulus Buffalo sales account executive, bolts to take sales job at Entercom Buffalo. Reports are ripe that Entercom Buffalo blew the doors off of both cluster rivals TSM and Cumulus in competitive revenue reports for 2015 and continue into January, 2016. Rob Wiliams is frequent visitor to TSM Buffalo....looking to change the Silver-laden culture. Employee surveys at Cumulus bring the big bosses to the Buff to find out why the morale is low. Cumulus CEO last week and regional guy this week....employees running for cover!
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Latest Buffalo radio station moves detailed here
- Thread starter Bighairydeal
- Start date
D
dand5780
Guest
Will they in February, though, after being off the air for what, an hour and a half?
Probably.
The ratings reports for this market cover 12 weeks and 2016 hours. I do not think an hour and a half will make any statistical difference.
Entercom has been outperforming Town Square for a while, and Cumulus for years. Both Town Square and Cumulus have lost serious sales talent to Entercom over the last few years. For most people familiar with Town Square Buffalo, the replacement of Silver elicited more "What took them so long?" reactions than it did handwringing. Cumulus was structured by the Dickey regime, and over the last decade went from 1-2 in revenue to a solid third. Cuts have been broad and deep, and the Dickey top-down sales model drove a number of talented sellers out of the building.
I've been around radio long enough to know that almost any situation CAN get worse, but in this case, it can also get BETTER. I've seen how "fresh eyes" from outside the market tend to misjudge just how important relational selling is in WNY for the 85% of the business that's local. It ain't just about the numbers here, folks. The manager that understands that, puts together the support needed from production and administrative staff, and encourages sales staff to look at the long term relationship with a customer instead of "selling" them, will do well here. The "win now at all costs" candidate will find Entercom continuing to take market share.
I've been around radio long enough to know that almost any situation CAN get worse, but in this case, it can also get BETTER. I've seen how "fresh eyes" from outside the market tend to misjudge just how important relational selling is in WNY for the 85% of the business that's local. It ain't just about the numbers here, folks. The manager that understands that, puts together the support needed from production and administrative staff, and encourages sales staff to look at the long term relationship with a customer instead of "selling" them, will do well here. The "win now at all costs" candidate will find Entercom continuing to take market share.
SirRox stated in a previous post that only ONE AM station is doing any
significant business. Is that station WGR or WBEN?
Entercom deliberately made KB irrelevant long ago.
KISS and STAR probably do well.
Relationship selling is better, but corporate radio doesn't usually
take the long view. It's always about right now.
Entercom eliminated The Lake format for a WBEN simulcast.
That strategy failed miserably.
I find it hard to believe that the ALT format is generating significant revenue.
They don't run many ads and record company money is nil...
significant business. Is that station WGR or WBEN?
Entercom deliberately made KB irrelevant long ago.
KISS and STAR probably do well.
Relationship selling is better, but corporate radio doesn't usually
take the long view. It's always about right now.
Entercom eliminated The Lake format for a WBEN simulcast.
That strategy failed miserably.
I find it hard to believe that the ALT format is generating significant revenue.
They don't run many ads and record company money is nil...
WBEN reportedly outbills WGR by two to one, but WBEN is second in billings rank, while WGR is seventh. Both should be considered top billers.
Very wrong. Entercom's two top AM stations are revenue powerhouses.
Both WBEN and WGR are significant billers. If I said that only one AM station did serious business, I was incorrect. Both do very well, as do KISS and Star. Alt 107.7 is a throw in, along with 1400 Solid Gold Soul. That little AM, which is just a box in closet, more than pays its own way. Alt 107.7 may make more in NTR than it does over the air. Entercom is the local corporate that does take a longer view. They saw more potential in the Alt format among younger listeners than they did the old Lake format, and they've stuck with it. We may not be seeing what their on-line listening numbers are - but they do, and they're giving it a long look before moving on to another format. The Lake is never coming back because the audience it attracted was too old and too male to package with their other FM numbers.
WBEN has printed money for decades....so don't for one second doubt its future.... Quality of audience is strong and clients get huge results, just listen and note the clients that keep their advertising on that station year after year.
Another move - Entercom shifts 98PXY PM driver Emily Wild to fill Alt Buffalo's morning show vacancy.
I'm sure she'll be thrilled with the signal coverage once she gets familiar with the situation. Yikes!
It might actually cover Rochester better than it covers Buffalo.
D
dand5780
Guest
And The Mary Davis Show deserves nothing more than that closet.
The Mary Davis Show fulfills a public affairs mandate, and nothing more. If Entercom was interested in better filler for her time slot, they'd produce a better public affairs show.
D
dand5780
Guest
I don't care, it still deserves nothing more than a closet. Whatever show airs as a "public affairs show" on WBEN could be played on WWWS and it would be better.
I'm not sure what the mandate is, or what show fulfills that mandate on WBEN, but they don't want or need a better show on WWWS. It's a disgusting show that, I guess, is probably enjoyed by most of that station's audience (but probably not by the other two stations it airs on, WGR or WKSE). It's a shame because I like some of the music on that station. But I'm not listening at the hour it is aired.
Although, if you check the website, it states that the show is not available at this time. Don Robinson's show still shows, which isn't much better when he's talking and not playing music.
You apparently aren't a fan of cultural diversity, or any viewpoint that differs from your own. A bigoted zealot. You could have your own talk show on WBEN.
WBEN is really a microcosm of the entire GOP and/or conservative movement:
They were once respectable and honorable...but are now the scourge of the community.
Such a shame...and so unnecessary.
K
K.M. Richards
Guest
That is one of the most clueless posts I have ever seen in terms of what impacts ratings. As David rightly points out, 90 minutes over the entire ratings period is statisically meaningless. With most markets having a TSL of about 20 minutes at a time, that outage (if, as I presume, was a 90-minute period on a single day) was probably not even noticed by 95% or more of the audience, as they weren't trying to listen during that period.
Please tell me ... what thought process caused you to arrive at a different conclusion?
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