Walmart.com has launched a 'Cut the Cable' promotion, urging shoppers to buy products that would enable them to drop their pay TV service in favor less expensive online video service.
The promotion, which runs from June 3 to July 31, features products such as Smart TVs, routers, digital antennas and streaming media devices such as Roku, Apple TV and Blu-ray players.
"What better way to save money on your cable than by getting rid of it all together? At Walmart.com, we can help you cut the cord with devices like streaming players and antennas that will keep you entertained and save you money at the same time," the retailer says at its web site.
Walmart does not say that you would still need a subscription to an Internet Service Provider, such as your local cable or telco company, to stream online video. The company also does not disclose on the 'Cut the Cable' page that it owns Vudu, a leading streaming service that offers Pay-Per-View movies and TV shows.
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