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Changes at 102.3 the Max

The show really hasn't been the same since George left and it honestly just got worse with Eric. He doesn't seem like a bad guy, but he just didn't work with the dynamics of that show. It was especially bad when they canned Jesse. I used to listen to it every morning, but I don't think I've listened it at all for several months. These days, it's a coin toss between 106.9 and 107.7 for mornings. There were probably a lot of other listeners who felt the same way.
 
I bet we're going to see a reboot of this station. According to today's ratings, they are tied with 100.5 WGLX! Their past ratings are: Sum 2.4 Fall 2.8 Win 2.5 Spr 1.8
 
I bet we're going to see a reboot of this station. According to today's ratings, they are tied with 100.5 WGLX! Their past ratings are: Sum 2.4 Fall 2.8 Win 2.5 Spr 1.8

George was literally the one keeping that station together. Didn't they used to hover above 3.0 or so most of the time? I used to be a regular listener of 102.3, but they've not quite been the same since he left. I can't quite pinpoint what it is, but it isn't just the on-air staff, there are other things about it that just make it seem uninspiring.

Of course that isn't the only problem that Alpha has, there is also the "flavor of the month" at 105.1 that is (not surprisingly) back to normal 105.1 numbers. I think even Easy Rock often did better than 1.7, which is where they've been for both winter and spring. I've noticed their morning guy (EZ in the Morning) is now pulling double duty doing afternoons on 101.3, I wonder if that is just the first step of eliminating Old School 105.1.
 
George was literally the one keeping that station together. Didn't they used to hover above 3.0 or so most of the time? I used to be a regular listener of 102.3, but they've not quite been the same since he left. I can't quite pinpoint what it is, but it isn't just the on-air staff, there are other things about it that just make it seem uninspiring.

Of course that isn't the only problem that Alpha has, there is also the "flavor of the month" at 105.1 that is (not surprisingly) back to normal 105.1 numbers. I think even Easy Rock often did better than 1.7, which is where they've been for both winter and spring. I've noticed their morning guy (EZ in the Morning) is now pulling double duty doing afternoons on 101.3, I wonder if that is just the first step of eliminating Old School 105.1.

Speaking of ratings, it is sad to see that QMF's ratings increased. The only explanation is that more WTFX listeners switched to WQMF than WQMF's listeners switched to other stations. WSFR did see a bump and I am sure that was due to QMF's debacle.
 
Well maybe 102.3 will go bk to rock. To bad lynda is gone. I remember in 99 when she did restuarant reviews on 106.9 and i waited on her. Nice lady. Louisville radio just might get interesting again...

Charlie steele n george lindsey the glue that held there respective radio stations together.
 
Charlie steele n george lindsey the glue that held there respective radio stations together.

I think you could add one more in there: Coyote Calhoun at WAMZ. They're maintaining their status near the top, but they keep falling every quarter since he left and there are at least two other stations getting closer and closer every quarter to overtaking them.
 
According to All Access, the new morning show starts Monday Aug 8. I was thinking they would add a syndicated show instead of developing another local one.

ALPHA MEDIA Hot AC WXMA (102.3 THE MAX)/LOUISVILLE is the latest station in the chain to add BROOKE & JUBAL to mornings. The duo will be starting MONDAY, AUGUST 8th.
 
I thought alpha media was all about live and local?Sad! Seems like the station has been struggling for a bit and adding a syndicated morning show wont help. I thought they would hire a known local quantity like a troy roebuck or chris randolph etc...but guess they want to do it cheap.
 
I think one reason for not going local is that there is going to be backlash against whatever airs in the morning no matter what. That's bad no matter what, but at least with something national, nobody cares if it flops. If it's local, somebody is walking into a mess that is doomed from the beginning. Perhaps once all of this blows over (if the current format on 102.3 even survives that long, it's obvious that things aren't going nearly as well as they once were there), they can throw something different on that is local and people will have forgotten about Lynda and Eric. But if Lynda Lambert can't do it for their mornings, I can't help but to wonder who can. Just for fun, go to their Facebook page, where they posted the "exciting news" today. The reaction from listeners was pretty predictable, and definitely not what they'd want to hear. The most "positive" response was somebody who said that they are familiar with the show and it is a decent show, but they'd still rather have a local show.

I just don't quite understand what is going on at 102.3. They had things going on there that worked for over a decade, then George leaves and everything just goes to crap. I used to love their take on the Hot AC format, it actually was a more "adult" format than the usual Hot AC, their playlist included some good stuff that you couldn't hear elsewhere, and while I know the format is more of a female targeted format, they didn't exactly feel like the "ladies" station. Now they just sound like a clone of 100.5 or 99.7 even sometimes. Luckily, 106.9 has sort of shifted their focus a bit lately to sound a lot like how The Max DID sound up until the past year, and oddly enough, they've even got Jesse on the morning show now. It seems that he got the better end of that deal by being let go at The Max...
 
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I wonder what has caused some of the unraveling at the max? Is it just george leaving or is it more then that? To bad about lynda. I remember when she worked at light 106.9 in 99 i was working at a cafe and she came in to review it and i waited on her. A nice lady i must say. I wonder if she will stay in radio or move on. Very dissappointing they are adding a syndicated show.

Should help ben and kelly on djx.
 
It looks like The Max dumped Brooke and Jubal, after an entire two week run. It no longer shows up in their schedule online and they've carefully cleansed their social media and website (aside from some pages you can find with a Google search) of the fact that it was something that ever even happened.

I figured it wouldn't go over well, but it must have been an even bigger disaster than we could have imagined for them to actually abruptly dump it and replace it with nothing in the way they did.
 
Was the show that bad? I never heard of anyone cancelling a show after two weeks. I wonder why they didn't give it a full ratings book first?
 
Was the show that bad? I never heard of anyone cancelling a show after two weeks. I wonder why they didn't give it a full ratings book first?

I listened to a little bit of it one day. It struck me as something that would be decent for a local show in whatever market it originates from, but it really didn't give me this feeling that it was anything worthy of being syndicated outside of one market. It felt completely out of place on The Max, though, as it felt more like a CHR type morning show. The backlash online has been pretty big. Obviously part of it was people who were angry that they got rid of Lynda and Eric, but I think a lot of people truly did hate the show and thought it was out of place on The Max.

They had an Adele promo for when the show started here. Some lucky local listener got to go see an Adele concert in some undisclosed city. It looks like they gave away that prize on Friday, so at least they managed to wrap up that contest before dropping the series. But I just wonder if people calling in to enter the Adele contest were letting the station know how much the show sucked when they called in.
 
Maybe they can just bump Brooke and Jubal over to 105.1. They don't seem to have a morning show anymore since EZ moved over to 101.3 in the afternoons. Sound crazy? I think so, but the only reason I say this is apparently on the same day 102.3 began airing it, Alpha also added it to a throwback hip hop station in Mississippi.

That should give people an idea of how strong the focus is on that show.
 
I noticed Eric Cornish has landed on Q103 doing mid-days... First Jesse & now Eric.....and a few other folks from Alpha have found sanctuary over at Summit Media.
 
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