http://www.tvnewscheck.com/article/100732/new-palin-show-finishes-last-in-katz-survey
What??
What??
Of eight first-run syndicated shows being pitched at NATPE in Miami Beach this week, a judge show featuring one-time GOP vice presidential candidate Sarah Palin is least appealing to viewers surveyed by Katz Television.
Only 21% of the respondents said that they would watch or might watch Palin Rules, which was developed by Larry Little, the producer who launched Judge Judy, and distributed by Barry Wallach and Lee Villas.
Story continues after the ad
For the survey, Katz tested “awareness and interest” among 404 adults, 18 or older and geographically dispersed, via Ourmedia.com, Katz’s standing panel of TV viewers.
Scoring best in the survey were Mysteries of the Unexplained and Killer Mysteries. Sixty nine percent and 62% of the respondents, respectively, said they would watch or might watch those shows.
Both are 30-minute, straight barter shows distributed by Bellum.
Rounding out the eight were a talk show with former American Idol contestant Kelly Pickler (55%), which has been developed the E.W. Scripps station group; Impractical Jokers, an off-cable series from Trifecta; Dateline, a derivative of the NBC primetime true-crime series from NBCU (51%); a talk show with Drew Barrymore, from Warner Bros. (47%); and Couples Court: Cheaters on Trial, from MGM (22%).
BRAND CONNECTIONS
Capitalize on Content
Content management systems do more than manage content. Drive audience, revenue and engagement. Get to know your options in the BrandConnections CMS Directory. Browse now.
Warner Bros. had at one time hoped bring out the Barrymore show this fall, but it is now targeted fall 2018.
Shows looking for clearances and a fall 2017 launch and not included in the survey:
Bold, a live half hour from Tegna and MGM that draws content from social media and uses social media to interact with viewers.
Funny You Should Ask, a game show from Byron Allen’s Entertainment Studios.
Page Six TV and Top 30, news-based half hours from Twentieth Television. The former features the best of the Page Six gossip section of the New York Post.
New Syndicated Shows Viewers 'Might Or Would' Watch
Show
Syndicator
% Interested
Mysteries of the Unexplained Bellum 69%
Killer Mysteries Bellum 62%
Kelly Pickler Scripps 55%
Impractical Jokers Trifecta 53%
Dateline NBCU 51%
The Drew Barrymore Show Warner Bros. 47%
Couples Court MGM 22%
Palin Rules Wallach/Villas 21%