I couldn't care less about the format - these translators, specifically K287BQ, are impeding on full-power licensed stations. If I tune my radio to 105.3 while in the licensed service contour of KTWL, I want to hear KTWL, not some illegally overpowered translator.
Well, that pattern would hit Hillcroft/Mahatma Gandhi District quite nicely and a chunk of Sugar Land and Mo City, which is exactly where the audience lives. It's also pointed in the opposite direction from anyplace that could realistically pick up KTWL.