The demographics of Tampa are different. Growing up there, we used to refer to it as "God's Waiting Room."
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KMPS is now 94.1 The Sound
- Thread starter iamarussianpirate
- Start date
Yet WDUV had to really do a "makeover" to get decent 25-54 results. The overall demos of the market changed a lot, as the seniors are now a much smaller percentage of the overall population. Median age is now down to 42, compared to the national median of 38.
I don't listen to country, and am not really up on the finances of radio. But if KMPS was high billing, I don't understand why any company would blow up something that made them money, and open a door for a competitor. Unless they are planning on the Wolf growing in revenue to make up for it. Still seems a bit odd, from a business aspect, i.e. "It makes us money. Let's kill it."
I'm sorry to anyone who doesn't like my post...but I love it!...as long as it's not a stunt, 94.1 will now be my #1 preset whenever I visit Seattle on vacation or on errands. I hope this give Warm...I meant KISS-FM Lite, a run for their money. What used to be 'continuous soft favorites' has gone too far into Hot AC for my liking. I'm hoping they can get some good billing in the 45-55 age bracket. Since 55+ doesn't matter. This new KSWD kinda reminds me of KXXO-96.1, or even KSWW-102.1.
It's sad anyways to see over 40 years of the KMPS brand finish its long run. My parents listened to 94.1 as long as I can remember. But time marches on.
It's sad anyways to see over 40 years of the KMPS brand finish its long run. My parents listened to 94.1 as long as I can remember. But time marches on.
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Why flip something that makes money which was KMPS. I could had seen one station play more newer country with the other still playing new but with more older country songs thrown in the mix. Entercom could of had Country all to themselves. If it ain't broken why fix it?
The soft AC concept has not had real sales success, but many are saying that Entercom has a good perspective on doing winning formats that it can sell. David Field commented on CBS' lack of spending on research and planning, and that remark makes me think that this is a well studied move.
It would be great for this format to be done in way that can be profitable and different. Radio needs as many viable formats as can be created.
I'm thinking, looking at 100.7 which has a slightly better signal, KMPS calls and brand may end up on 100.7. Entercom did it with KSON in San Diego.
That observation doesn't make sense, because 100.7 and 94.1 broadcast from the same site and even the same antenna.
I take it that you haven't read all of the posts in this thread. If you did, you would already have your answer.
The KMPS calls are being moved to a co-owned AM Hesperia, California on 910 kHz.
Why would Entercom blow up KKWF, and move KMPS to that frequency? That makes no sense. KMPS is gone after 43 years, and The Wolf is Entercom's country station. All Entercom did was blow up the competition. This kind of move is not new. Back in April '96, KMPS (EZ Communications), bought out long time rival KRPM, and shut it down the same day the they got a hold of the license. KMPS was the exclusive country station for the full market, until KKWF signed on in December 2005.
Everett, WA (sorry, couldn't resist).
Maybe Hubbard will put them on 98.9 and call it 'KRAK Country 98.9...when you need somethin' in yer pipe'.
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Try keeping up. The statement was that 100.7 had a better signal than 94.1. Both 94.1 and 100.7 are running from the same antenna from West Tiger Mt. with a directional pattern toward the West side of the mountains. It's intentional that the W. Tiger Mt. antenna doesn't waste field strength East to the Cascades. Whether you can hear it in Cle Elum doesn't matter.
TOH ID is still 'KMPS-FM, KMPS-HD1 Seattle'. Good mix of music - I haven't heard Survivor's 'The Search is Over' in years. Now they're playing Genesis' 'Throwing it All Away,' another rarity in 2017. They are playing some 2000s stuff, but mainly 1970s-1990s - and that's why this will definitely be my #1 preset west of the Cascades.
If you can even understand that station ID.
Any Carpenters, Manilow, Olivia Newton-John, Celine Dion, Michael Bolton yet? I had a listen yesterday and it would seem some serious effort went into the playlist. Yes, there are many songs that haven't had a home on radio since at least the turn of the decade, but care looks to have been taken to exclude well-known performers whose music hasn't aged well. That would give me some hope that this is more than a placeholder format. Still, its shelf life is limited, since the new millennium has produced very few soft hits -- either on AC or CHR -- that would transition well to The Sound's format going forward. That's what made AC so successful in the '80s -- there were plenty of currents to go along with the '70s soft-rock gold. "Holding Back the Years" and "True" sounded just fine in the dentist's chair being played alongside "You're In My Heart" and "Have You Never Been Mellow."
So I guess Deanna Lee officially replaces Fitz?
https://www.allaccess.com/net-news/...less-in-seattle-after-kmps-kvrq-both-flip-for
https://www.allaccess.com/net-news/...less-in-seattle-after-kmps-kvrq-both-flip-for
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