Good to see this has finally happened, even though it doesn't affect me (I'm in Orange County, CA SoCal) I've been listening for years and years on the stream so I hear all the stereo, glad to see local people can get the station on FM. My opinion is WDJO is THE BEST oldies station in the USA. David Eduardo, if you're out there Mr Gleason, please opine on how or why they just didn't go full force with a "regular" FM station rather than a translator....
I did a little driving around on my Trike Friday when it got warm and discovered that if you get east of Batavia or any area south on the east side you loose the station and pick up a Ripley station that used to broadcast out of Russellville. I pick it up in my home but if I tune it in while in the car, even in my driveway, I get the Ripley station. Go figure. According to Radio Locator I should be getting it fairly strong, but it isn't happening.
I'd assume the reason they did not buy a fill signal FM are multiple. First, there may not be one for sale. If there were, the cost vs. the billing potential might not justify the investment. They bill at a level that allows a sustainable, but likely small, profit, and probably have a good time doing it.
The only recent sale in the market was WNKN, which does not cover the city of Cincinnati well at all, for $5.3 million. Figure that a good signal that is home to Hamilton County would be in the $10 million range... not sustainable for the format on WDJO.
75% of the audience is over 55, so with a full signal they would have a big investment, and still not be able to get the major agency accounts due to demos. What they are doing, in the meantime, is a nice and likely safe niche.
Where have you guys been? It's been on 99.5 since May.