No, but it's a San Francisco-like liberal-leaning, blue-state market, as are Boston and Hartford.
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February 2018 Ratings
- Thread starter Tomgsinger
- Start date
No, but it's a San Francisco-like liberal-leaning, blue-state market, as are Boston and Hartford.
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Not sure what the point is. Boston is less ethnically diverse than Seattle (and much less diverse than SF), plus Beasley had the required patience to build the Country format.
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Click on the link in the original post, the information for one market is there, SF is on another page on the same website.
I don't know and I don't care. My point was regarding the entire market as Nielsen defines it. If you want to find the answer to your question, I'd suggest looking at the U.S. Census data.
In radio, it is about the number of non-Hispanic whites vs. the major ethnicities.
SF
White 41.7%
Black 6.7%
Asian 27.6%
Hispanic 24.7%
Seattle
White 68.7%
Black 6.5%
Asian 14.1%
Hispanic 9.9%
I'm surprised that the Hispanic population in the Seattle market isn't higher than 10%. Has it actually decreased over the past ten years?
The reason I ask, is in my previous working life there in Seattle, Fisher purchased a second TV and launched Univision on it. For some reason, at the time, I seem to recall the Seattle market Hispanic numbers were closer to 14%.
KFNY... I wish it tried something either CHR (to give Olympia its first CHR and to give younger listeners in Pierce/Thurston an alternative to Seattle's two CHRs) or classic rock/hits. Those are the only two formats that don't have a place on the Olympia/South Sound dial (aside from news-talk, which could work, although FM news seems to be dying a slow death)
Oh well, still there is no male or Millenial oriented station in the South Sound, and I fully expect both format holes to be filled once the two stations to debut their permanent identity, hopefully soon. Maybe 102.9 and 104.9 will revert back to their former selves (Now 102.9 and 104.9 the Brew)!
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You know you started this thread with a link showing two FM News/Talk stations in the top three, right?
Yeah I do (even though one is an NPR station which I personally don't count as "FM news talk). I was looking at other markets that have dropped the format in recent years (Two top ten markets, New York City and Boston, immediately come to mind.)
Primarily because the format remains a big ratings success on AM. Same with Philadelphia. But NYC has two successful all-news AM stations, which was why the FM was deemed by listeners to be superfluous. In Boston you have an AM news station that's in the Top 10, plus two NPR FM news stations also in the Top 10. Any owner would be a fool to attempt to compete with that.
Interesting! If Urban radio targets mostly Blacks, then why has Seattle never had Urban or Urban AC on a full market fm signal but SF has had both for years? Until KUBE flipped formats, that was the closest thing we had to an Urban, and the Urban format appears to be what's running on KPWK-HD2. As for Urban AC, the only option we have is an AM with a limited signal, and KHTP's throwback format.
Urban AC almost everywhere has about 92% to 95% African American cume. The two main exceptions, Miami and San Francisco, have many-decades-long heritage of serving African Americans and Hispanics and succeed because they form coalition audiences.
Urbans tend to get more African Americans but lots of Hispanics and non-Hispanic whites. So in markets like San Francisco, and urban may have more non-Black listeners than Blacks.
Seattle does not have a big enough Black and Hispanic community for either format to be a big performer, but it would seem that at some point, with everything else so fragmented, just getting a 2 to 3 share might be a big opportunity.
Hubbard really needs to put a mechanical bull in the staff lounge.
Thank you for the information.
So Seattle has a higher percentage of 'white' people -- nearly 70%, that's a lot. Still, Country seems to be underperforming. I realise that KNUC is still finding its bearings, but the Wolf has been on the air for about a decade, and -- if memory serves -- it's not nearly as high as KMPS was in the 1990's and early 2000's. With only two Country choices in the market, it would seem that the ratings would still be a bit higher than they are right now for at least one of the stations.
Is there some point where lifestyle matters in a city's demographics?
Actually, the term is "non Hispanic white". A high percentage of Hispanics are racially white, and up until the 1980 Census, were all included in the "white" race category ("Hispanic" is not a race on the US census; it is a language commonality derived ethnicity).
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They have one in the corner office and its SO full of BS you can smell it wafting off the 5th floor down to Factoria.
Don't blame the format, blame the presentation. The Wolf got great ratings when Fitz was doing mornings. That's when they beat KMPS. Then KMPS hired a strong morning show that toppled Fitz. When you look back to the glory days at KMPS, when Ichabod Caine was doing wakeups, people listened to HIM more than the format. He had strong listener loyalty that exceeded the format, at a time when the format was also extremely strong. I think that's lacking at both The Wolf and KNUC now. Seattle listeners identify with strong personalities. But Hubbard has gone on a hiring spree, brought in a lot of people with local connections, and if they do a lot of outreach, they might be able to build that kind of loyalty again. However, I'd suggest to improve their website and social media. The website is very bland and generic, and so is the social media.
That's the biggest blind spot in the radio industry; Social media. This is where the listeners are, but the radio industry doesn't work it as hard as they should. Or they completely ignore it, thinking people will find the station like they did in 1988 and that kind of thinking doesn't work in 2018. The vast majority of people today don't just stumble across a new station anymore via traditional radio the way they used to. They have to be told WHERE to find it both on air or online because in spite of the industry statistics, many people simply just don't listen to terrestrial radio. They're not coming to you on their own. So you gotta bring it to them. Where they're at.
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