1010 AM To Go All-Egyptian

[RoddyFreeman]

WTZA-AM, which has tried many formats over the past several years, is flipping to Egyptian Pop tomorrow according to a press release from owners K&Z Broadcasting. The release stated, "We have been watching the success of 790 AM with Korean and realized the market had a major hole for today's Egyptian hits."

The announced lineup is as follows:

6-10AM - Mummy in the Morning
10AM-3PM - At Work with Anwar
3-7PM - King Tut
7PM-12AM - All Request Show with Cleopatra

Cleopatra will feature "The Top 5 at 9" every night. She commented, "I expect an exciting competition among the likes of Mohamed Fouad, Hisham Abbas and Sherine."

The station's first contest will be called "Name the Pharaoh." WTZA personalities will read a brief bio of one of the famous Pharaohs and give listeners 3 possible choices. Each winner gets a gift card from Cairo Cuisine in Northlake Mall. At the end of the contest, one name will be drawn from the gift card winners for an authentic chariot and 4 days at the Golden View Beach Resort in Sharm El Sheikh.

The station's commercials start at $10, but discounts are available for long commitments. The press release from K&Z Broadcasting said, "We want to make it clear that we are not a pyramid scheme but a legitimate station."

In closing, management stated they are in discussions with Nielsen to insure a proper representation of Egyptians in the PPM panel.

 

[PTBoardOp94]

K&Z broadcasting further announced that Liz Taylor would be the station's voiceover actress, and a jingle package would be prepared by Richard Burton.

 

[TheBigA]

Only one day a year.

 

[KeithE4]

"Wonderful WTZA time -- Bing Bong! -- 5 minutes past the big hour of 5 o'clock!" (Jingle) "Born in Arizona, moved to Babylonia... KING TUT!"

"You got The Big 1010 WTZA, where we walk like an Egyptian!"

 

[caller10]

Only one day a year.

And during Passover no less

 

[Lotologist492]

Where's the Laugh Out Loud button? At least this was funny, contrast to the return of "Peach" to 105.7 ruse a few years ago

 

[caller10]

Where's the Laugh Out Loud button? At least this was funny, contrast to the return of "Peach" to 105.7 ruse a few years ago

I think I wrote the Peach one but I haven't found it yet. On the other hand, I did write this two years ago:

99X Flips To KPOP 98.9

Only months after flipping from Classic Country, to Christmas, to Soft AC, then resurrecting the Alternative 99X brand, CUMULUS MEDIA'S 98.9 W255CJ makes another format change: this time to K-POP (Korean Pop) as KPOP 98.9. "We're so excited to be stunting Girls Generation's "Gee" for 104 hours!" said Sean Shannon, Vice President/Market Manager for CUMULUS MEDIA ATLANTA. "Even more so, to be debuting Monday, April 4th a live real-time translation version in Korean of THE BERT SHOW that will be simulcast nightly in South Korea on Seoul's 91.9 MBC FM4U."

 

[caller10]

Ah here it is, 2013:

WWVA Atlanta To End Stunting as Radio 105.7; Flips to Peach 105.7 @ 9AM Monday
CCM+E has had us 'fooled'. Turns out WWVA-F-WWLG/ATLANTA flip from Top 40/Rhythmic (WILD 105.7 & 96.7) to Alternative (RADIO 105.7) is simply a stunt. A permanent flip to Soft AC happens Monday morning at 9 as PEACH 105.7, kicking off 105 minutes of soft rock favorites with PEACH 105.7's '105 at 9'.

"Our goal is to offer ATLANTA listeners a different genre of music to fill the void left by COX B98.5's (WSB-FM ATLANTA) move from traditional soft rock," CLEAR CHANNEL/ATLANTA Pres. MATT SCARANO said. “The area is home to Talk, Hip-Hop, Country, Top 40 and Classic Hits formats, but PEACH 105.7 will bring soft rock music back to ATLANTA – which is something our listeners are currently missing. In particular PEACH 105.7 will focus on our exclusive '105 at 9', that's 105 minutes of continuous soft rock to start your work day every weekday morning at nine. This will be a critical focus point of our positioning and marketing, and we intend to remind PEACH 105.7 listeners of this countless times during the day.”

PEACH 105.7's on-air lineup consists of heavyweight Atlanta personalities:

5-9a – RANDY & SPIFF
9a-2p – ALPHA TRIVETTE
2p-7p – STEVE MCCOY
7p-12a DELIIAH

KIM PETERSON (known as "THE KIMMER”) will also be joining PEACH 105.7, providing content in the mornings, and early/late afternoons patterned after the late PAUL HARVEY.

 

[Lotologist492]

Ah here it is, 2013:

WWVA Atlanta To End Stunting as Radio 105.7; Flips to Peach 105.7 @ 9AM Monday
CCM+E has had us 'fooled'. Turns out WWVA-F-WWLG/ATLANTA flip from Top 40/Rhythmic (WILD 105.7 & 96.7) to Alternative (RADIO 105.7) is simply a stunt. A permanent flip to Soft AC happens Monday morning at 9 as PEACH 105.7, kicking off 105 minutes of soft rock favorites with PEACH 105.7's '105 at 9'.

"Our goal is to offer ATLANTA listeners a different genre of music to fill the void left by COX B98.5's (WSB-FM ATLANTA) move from traditional soft rock," CLEAR CHANNEL/ATLANTA Pres. MATT SCARANO said. “The area is home to Talk, Hip-Hop, Country, Top 40 and Classic Hits formats, but PEACH 105.7 will bring soft rock music back to ATLANTA – which is something our listeners are currently missing. In particular PEACH 105.7 will focus on our exclusive '105 at 9', that's 105 minutes of continuous soft rock to start your work day every weekday morning at nine. This will be a critical focus point of our positioning and marketing, and we intend to remind PEACH 105.7 listeners of this countless times during the day.”

PEACH 105.7's on-air lineup consists of heavyweight Atlanta personalities:

5-9a – RANDY & SPIFF
9a-2p – ALPHA TRIVETTE
2p-7p – STEVE MCCOY
7p-12a DELIIAH

KIM PETERSON (known as "THE KIMMER”) will also be joining PEACH 105.7, providing content in the mornings, and early/late afternoons patterned after the late PAUL HARVEY.

This one was too good to be true right out of the box. After reading it I realized the date LOL... The K-POP one you wrote was funny ;-)

 

[T.G.]

oops

Roddy......I'm embarrassed to admit that I bit. I believed this for about a minute and a half.