KEIB is 50 kw day, 44 kw nights at 1150. It can not compete with the lower dial position of KFI, but is a pretty decent facility when compared to stations higher on the dial like 1020, 1070 and 1110.
KEIB's problem is that it misses the far northern and southern portions of the market (SFV, Santa Clarita, High Desert and lower OC) where the more conservative and non-ethnic population tends to be more highly concentrated.
KEIB puts a 50 mV/m signal over Barbra Streisand's home, but that's not an area where Rush and his cohorts at KEIB are going to be found. And anyone who listens is likely not to admit it or wear a PPM while doing so. It's California, where being conservative is downright dangerous.