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Philadelphia Radio PPM Ratings: October 2018

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J

Jul

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The October 2018 ratings (September 13 - October 10)

https://ratings.****************/cgi-bin/rol.exe/arb007

https://www.allaccess.com/nielsen#9


The November 2018 ratings (October 11 - November 7) will be out on 11/28/2018

Any thoughts on the numbers and what stands out to you?

To me, WIP is number 1 to a 7.3 from a 5.9. Their cume is over a million listeners. WBEB is 2nd with at 7.0, however WBEB is number 1 in cume. KYW went up to a 5.5 from a 5.1, Cume went up 100,000 to WPHT went to a 2.9 from a 2.8 cume only went up 7,000. 97.5 went up to a 2.5.
 
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In the beauty pageant numbers...

Granted, I don't follow sports much but WIP-FM is #1 in the market after jumping 6 places and nearly a point-and-a-half?! WPEN had a little bump as well. Is this about the World Series that Philly wasn't in? Did they even do this well during the run-up to the Super Bowl?

WBEB has a nice rebound but not quite to its lofty spring and summer perch. WDAS-FM dropped more than a point but they tend to fluctuate quite a bit. KYW continues upward so I guess people like generic time stamps (LOL). WXTU seems to have hit a wall. WISX cracked a 3-share (still only good for 13th place) which I think is the first time that's happened while they've been a Throwbacks station? BEN's not doing so well. I don't remember the last time they were as low as 2.1. It's only thanks to Urban One that BEN isn't the lowest-rated commercial station in the book.

What the heck is WXPJ-FM?
 
Miguelito said:
Granted, I don't follow sports much but WIP-FM is #1 in the market after jumping 6 places and nearly a point-and-a-half?! WPEN had a little bump as well. Is this about the World Series that Philly wasn't in? Did they even do this well during the run-up to the Super Bowl?
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This is the first book with the Eagles back. Sports talk ratings almost always revolve around the NFL.
 
In this market every radio format already currently exists there is even a old school hip hop station. I even get y102 where I live in Downingtown. So speaking of WBEN hopefully ratings go back where they were before because I don’t see no philly stations changing anytime soon
 
There was a thread about the music on BEN a few weeks ago, about it perhaps shifting a bit more pop:

https://www.radiodiscussions.com/showthread.php?712889-WBEN-music

And it's possible some of this shifting is what hurt the ratings, although the ratings started to drop a couple months ago.

But BEN had been a little more rock than WOGL, and then WMGK had a big jump over the summer.

So BEN is looking for its spot. Is it pop or rock? The great thing about being a variety hits format is it's all about the mix.
 
Miguelito said:
Granted, I don't follow sports much but WIP-FM is #1 in the market after jumping 6 places and nearly a point-and-a-half?!
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I think I just need a better memory. WIP-FM actually had a higher share in last October's book! Probably just looked impressive this time around because they are in the pole position.
 
AMRocks said:
No way Entercom is messing with an AM station that fills a void in the market. 1060 is news, 1210 is talk. All covered.
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I will never listen to radio again, if entercom doesn't get rid of GOP talk on 1210 AM
 
Jul said:
I will never listen to radio again, if entercom doesn't get rid of GOP talk on 1210 AM
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Yes. Yes, you will. But you know what you could do? You could stop listening to 1210 AM. Oh. Actually, no, you apparently can't do that either.

Sue me. I was bored.
 
Miguelito said:
Yes. Yes, you will. But you know what you could do? You could stop listening to 1210 AM. Oh. Actually, no, you apparently can't do that either.

Sue me. I was bored.
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I have stopped listening to 1210 AM.
 
Jul said:
I think its time that i stop posting about 1210 AM.
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Yes. It is time to end the years-long speculation and only bring back the subject if there are significant on-air changes or announcements.

I do not think there will be disagreement if I close this thread now¡?
 
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