Read the headline from Fortune and one would believe everything's coming up roses for OTA TV:
Why Old-Fashioned, Over-The Air TV is Booming
But actually reading the article reveals that 40% of the OTA audience are what I'll characterize as "techno-laggards": Median age 55, and watch no other video services from the internet. Per the article, only about 20% of this group have an internet connection and devices capable of streaming video. They watch over(Then there's me, who isn't able to find anything worth watching on Netflix to save my 55+ year-old self) The other 60% is comprised of the more techno-savvy, median age 36, and most of this group have online video accessibility.
The homes without online video accessibility watch nearly five hours of OTA TV daily. Those with online video accessibility average only about an hour and a half per day.
Seems to me that locally generated content is rapidly becoming the main thing sustaining OTA TV stations. And the trendline for viewing will keep skewing lower, no matter how much I don't like to see it.
Why Old-Fashioned, Over-The Air TV is Booming
But actually reading the article reveals that 40% of the OTA audience are what I'll characterize as "techno-laggards": Median age 55, and watch no other video services from the internet. Per the article, only about 20% of this group have an internet connection and devices capable of streaming video. They watch over(Then there's me, who isn't able to find anything worth watching on Netflix to save my 55+ year-old self) The other 60% is comprised of the more techno-savvy, median age 36, and most of this group have online video accessibility.
The homes without online video accessibility watch nearly five hours of OTA TV daily. Those with online video accessibility average only about an hour and a half per day.
Seems to me that locally generated content is rapidly becoming the main thing sustaining OTA TV stations. And the trendline for viewing will keep skewing lower, no matter how much I don't like to see it.