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Missing Format in New York City Radio



I did that on a commercial rock station in a very large market... a #1 station in fact... and the numbers tanked miserably and ruined the rest of Sunday evening's ratings, too. And the show was well done, with good... but totally unknown... songs and artists.

The problem was that most of our target was over 30. Their interest in new rock was minimal, although we played one to two currents an hour and lots of stuff from the last decade. But all new stuff in a show just was not appreciated.

New music shows, like 1,200-song playlists, seem to be the kind of thing listeners say they want to hear, but when one is offered to them, most of them try it briefly then don't listen again, going back to familiar fare.

There's a longstanding parallel in the newspaper business. Readers keep complaining that there's too much bad news in the paper, and why don't we do stories about people doing good things. But whenever a heartwarming good-deed story makes it onto Page 1, sales at the newsstand are considerably lower than they are when the top of Page 1 has coverage of a grisly murder, a spectacular fire, or a political scandal.
 
New music shows, like 1,200-song playlists, seem to be the kind of thing listeners say they want to hear, but when one is offered to them, most of them try it briefly then don't listen again, going back to familiar fare.

Another case where listener opinions have to be interpreted: educational content.

In research, even if in on-on-ones with just the listener and an interviewer, people say they would like more educational content, like parenting advice, financial advise, cultural things. They say that because that is aspirational and enhances their own self-image. In reality, they may actually want Howard Stern or his local radio equivalent.
 


I did that on a commercial rock station in a very large market... a #1 station in fact... and the numbers tanked miserably and ruined the rest of Sunday evening's ratings, too. And the show was well done, with good... but totally unknown... songs and artists.

Has the local music show ever been about getting great Sunday night ratings? I always thought of it as a promotional opportunity so the station could talk about their support of local music all week long.

And if you're doing it right, the Sunday night local music show should also be sponsored by a local advertiser like a bar or concert promoter who are buying time when, let's face it, you're not selling much else no matter what.
 
Has the local music show ever been about getting great Sunday night ratings? I always thought of it as a promotional opportunity so the station could talk about their support of local music all week long.

Is there really a local music scene any more? I talk about consensus in the genre, but when you're talking about local music, there HAS to be a center, a core, an area of clubs where people go every night, regardless of who's playing. Is that happening anymore? Or are there just a bunch of cover bands playing the same songs we hear on the radio? There was a time when radio people went to the clubs to hear what's new, and then talked about it on the radio. Music has become so disposable.
 
Is there really a local music scene any more?

Yes there is.

I talk about consensus in the genre, but when you're talking about local music, there HAS to be a center, a core, an area of clubs where people go every night, regardless of who's playing. Is that happening anymore? Or are there just a bunch of cover bands playing the same songs we hear on the radio? There was a time when radio people went to the clubs to hear what's new, and then talked about it on the radio. Music has become so disposable.

I'm going to assume you don't get out much. And if you do, it's not going to music venues, at least not the ones featuring the kind of music we're talking about here.
 
Has the local music show ever been about getting great Sunday night ratings? I always thought of it as a promotional opportunity so the station could talk about their support of local music all week long.

But tanking the ratings, and losing the opportunity to start off Monday with radios already set on your station, is a grave danger.

And if you're doing it right, the Sunday night local music show should also be sponsored by a local advertiser like a bar or concert promoter who are buying time when, let's face it, you're not selling much else no matter what.

Actually, that station with its #1 20-share in a near-200 station market, was nicely sold throughout the week. We did not take bars unless it was cash in advance and promoters had to have references and guarantees or else they were cash accounts also.

The show was well done, as was everything on a station that got such a high share in such a competitive market had to be.

Why is it that when one actually has done the suggested things, the response is always "you must have done it badly"?
 


Another case where listener opinions have to be interpreted: educational content.

In research, even if in on-on-ones with just the listener and an interviewer, people say they would like more educational content, like parenting advice, financial advise, cultural things. They say that because that is aspirational and enhances their own self-image. In reality, they may actually want Howard Stern or his local radio equivalent.


From my understanding "educational content" tends to be in reality like political rantings on facebook and youtube from ones I seen when you look at the general public viewing habits on youtube and facebook.

like parenting advice tends to be about abortion and vaccine debates. Yes I did a Google search on Vaccines and measles but the Google results tend to be on the political rantings though when I did a check on Vaccines and Measles.


https://www.wbur.org/endlessthread/2019/05/17/going-viral


https://www.wbur.org/endlessthread/2019/05/03/the-flintstone-dilemma


But the audience that actually do listen to "Educational Content" they tend to watch Ted Lectures, Khan Academy and their college lectures on youtube/podcasts tend to be active college students trying to prepare for a lecture/lab exam or because they really need to know the latest news in their industry.

http://www.microbe.tv/twiv/twiv-552/

http://www.microbe.tv/twip/twip-172/

http://www.microbe.tv/twim/twim-198/

http://www.microbe.tv/immune/immune-21/

But the microbe tv podcasts are more meant for an audience who are currently in Med School, the Biology division of Grad school and biotech researchers as their core audience.

If the OP is complaining that a format is missing in NYC then he would have to look for a youtube playlist or a podcast that contains the stuff the OP is looking for.
 
Also the criteria of easy listening format would have to change based on who the money demos think they are though. OK Ill take my picks and its going to have to lean in the 2000's though Jason Mraz, Train, John Mayer, Pink, Michelle Branch, Vanessa Carlton would be my candidates but I'm talking about easy listening in the form of whoever is leftover on FM according to the OP. It would have to be close to "The Breeze" though.
Sounds a lot like WEZV, which in turn sounds like the Breeze. And as you can imagine, those would not be my choices. On America's Best Music I heard Stacey Kent sing "One Note Samba", and then there was "This Masquerade" by The Carpenters. The second one hasn't been played on standards stations and I don't know why. It is amazing. And if that's not enough, "Worried Mind" by Ray Charles. Maybe you can't make a format work on commercial radio that can include a lot of songs like this. That doesn't mean I wouldn't like to see it happen.
 
By whom? And how would they obtain the license? I don't think there's an open frequency on FM in the city, so they'd have to buy it from some existing entity, right? OK, suppose Fordham University were to decide that it didn't want to have a radio station anymore and put WFUV up for sale. I have a feeling it would attract some interest. Would some little fraternity of fans of standards and easy listening oldies have a prayer of being the high bidder?
Is it my imagination or didn't WNYC-AM do this at one time?
 
Sounds a lot like WEZV, which in turn sounds like the Breeze. And as you can imagine, those would not be my choices. On America's Best Music I heard Stacey Kent sing "One Note Samba", and then there was "This Masquerade" by The Carpenters. The second one hasn't been played on standards stations and I don't know why. It is amazing. And if that's not enough, "Worried Mind" by Ray Charles. Maybe you can't make a format work on commercial radio that can include a lot of songs like this. That doesn't mean I wouldn't like to see it happen.

OK Lets go through the 2010's if one wants Easy Listening today then Sam Smith and Adele would be the current picks for that. Stacey Kent, Carpenters and Ray Charles could exist on Easy Listening but only on Internet radio and youtube playlists at this point given that traditional FM radio has some data that the median age for Stacey Kent, Carpenters and Ray Charles would have to be 60 and above at least?
 
New music shows, like 1,200-song playlists, seem to be the kind of thing listeners say they want to hear, but when one is offered to them, most of them try it briefly then don't listen again, going back to familiar fare.

There's a longstanding parallel in the newspaper business. Readers keep complaining that there's too much bad news in the paper, and why don't we do stories about people doing good things. But whenever a heartwarming good-deed story makes it onto Page 1, sales at the newsstand are considerably lower than they are when the top of Page 1 has coverage of a grisly murder, a spectacular fire, or a political scandal.
What's a 'newsstand'? Heh heh; those few stations, mostly if not all non-comms with large library and large playlists, grab the ear of the listener who will devote enough time to eventually get familiar with the songs and artists they've never heard before. After all, there was always first time hearing an artist or track they've never heard before. The stations I listen to eventually play a lot of music I've heard before but not too frequently. OTOH I keep hearing new artists/songs and I appreciate the diversity I'm hearing.
 
OK Lets go through the 2010's if one wants Easy Listening today then Sam Smith and Adele would be the current picks for that. Stacey Kent, Carpenters and Ray Charles could exist on Easy Listening but only on Internet radio and youtube playlists at this point given that traditional FM radio has some data that the median age for Stacey Kent, Carpenters and Ray Charles would have to be 60 and above at least?
There are a couple of Adele songs on America's Best Music. It's much more of an AC format (or at least what used to be called AC) than what I described. I don't know if America's Best Music has FM affiliates other than translators these days but it does seem to work in small communities. It's obviously working in the Green Bay area of Wisconsin.
 
Correction. Standards, rather than the AC-leaning format that was described. Still, WNYC-AM should consider this.

Umm donor size? for WNYC-AM did you consider that? Even in Public radio the PD's and GM has to consider a format that justifies the maximum amount of donors to donate to a venue like WNYC and others. OK Probably WNYC could do what you want on an HD-2 or HD-3 feed but they are doing ok for now with news/talk format from NPR, PRI and local productions.

https://en.wikipedia.org/wiki/KPBS-FM


https://en.wikipedia.org/wiki/KXJZ
 
Is it my imagination or didn't WNYC-AM do this at one time?

You may be thinking of the Danny Stiles Show which bounced from WHBI, WNJR, WEVD, WVNJ, WJDM, WNSW, WPAT (and others?)
before winding up on WNYC-AM on Saturday evenings at 8 PM. After his death in 2011, archived shows ran up until January 2015.

On WNYC-FM, an American Popular Standards program runs on Saturday evenings from 8 PM - Midnight and Sunday afternoons from Noon - 4 PM.
The show is currently hosted by Paul Cavalconte - it was hosted by Jonathan Schwartz from 1999-2017.

WNYC runs a dedicated stream of standards (originally called "The Jonathan Channel", now "American Standards") available through their website.
 
Alt 92.3 doesn't need to be flipped but it could stand to be tweaked. The music leans very much to the pop side and the presentation lacks the kind of edge that made alternative stations sound so great in the 90s. It sounds to me like they're playing it too safe and trying to target females with an innocuous type of "alt". The numbers don't look like it's working.

The argument that Alternative stations should be predominantly "rock" doesn't stack up. Alternative is a multi-genre format. At this point it is pop heavy, but it will swing away in a different direction eventually. A contemporary music format is only as good as the music been fed into it. There are more adventurous Alternative stations out there, especially regionally, that take risks. It's just that the higher up the market (size) ladder you get, the riskier it becomes to play untried contemporary music. So it's easier to be safe.
 
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