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SA PPMs.....KTFM back in the Top 10!

S

saradio1

KTFM/Energy 94.1 is tied with The Beat in the latest PPMs. The changes Alpha Media has made since Grooves departure, is paying off. Vibe is back down since replacing Pop/Freestyle tunes with Hip Hop. A few weeks ago, people on their Facebook page asked about the 80s music being removed. No one at Vibe responded but I'm sure those post were deleted.

KONO-FM 7.2
KCYY-FM 6.1
WOAI-AM5.6
KAJA-FM 5.4
KSMG-FM 5.1
KJXK-FM 4.9
KISS-FM 4.8
KBBT-FM 4.2
KTFM-FM 4.2
KTKX-FM 4.1
KROM-FM 3.7
KQXT-FM 3.6
KZLV-FM 3.4
KXXM-FM 3.3
KSTX-FM 3.1
KZEP-FM 2.9
KKYX-AM 2.5
KVBH-FM 2.5
KMYO-FM 2.2
KSAH-FM 2.2
 
saradio1 said:
KTFM/Energy 94.1 is tied with The Beat in the latest PPMs. The changes Alpha Media has made since Grooves departure, is paying off. Vibe is back down since replacing Pop/Freestyle tunes with Hip Hop. A few weeks ago, people on their Facebook page asked about the 80s music being removed. No one at Vibe responded but I'm sure those post were deleted.

KONO-FM 7.2
KCYY-FM 6.1
WOAI-AM5.6
KAJA-FM 5.4
KSMG-FM 5.1
KJXK-FM 4.9
KISS-FM 4.8
KBBT-FM 4.2
KTFM-FM 4.2
KTKX-FM 4.1
KROM-FM 3.7
KQXT-FM 3.6
KZLV-FM 3.4
KXXM-FM 3.3
KSTX-FM 3.1
KZEP-FM 2.9
KKYX-AM 2.5
KVBH-FM 2.5
KMYO-FM 2.2
KSAH-FM 2.2
Click to expand...

it Is pretty standard for sponsored pages on FB to Edit extraneous or negative posts.
 
DavidEduardo said:


it Is pretty standard for sponsored pages on FB to Edit extraneous or negative posts.
Click to expand...

So be it. IMO, Vibe was sounding similar to Magic 92.5 in San Diego without the soul. PPMs were trending up until Vibe added Xavier and changed the playlist....Bad decision. G103.3 still doing their own thing but has added some 80s tracks.
 
saradio1 said:
So be it. IMO, Vibe was sounding similar to Magic 92.5 in San Diego without the soul. PPMs were trending up until Vibe added Xavier and changed the playlist....Bad decision. G103.3 still doing their own thing but has added some 80s tracks.
Click to expand...
With all these changes, it seems the station isn't working. I wonder how long until they begin playing some form of "música" instead of "music"?
 
BamaTX said:
With all these changes, it seems the station isn't working. I wonder how long until they begin playing some form of "música" instead of "music"?
Click to expand...

San Antonio is over 50% Hispanic, but less than 20% of Hispanics (meaning 10% of the market) is Spanish dominant. There are very few shares available for Spanish language radio, and those are well covered by the existing stations that have Spanish language formats.
 
BamaTX said:
With all these changes, it seems the station isn't working. I wonder how long until they begin playing some form of "música" instead of "music"?
Click to expand...

My point was KONO was trending down while Vibe was trending up prior to the heavy Classic Hip Hop lean. The most recent PPM now shows the opposite

Either Iheart or Alpha will see the opportunity in a true Rhythmic AC format. A station that plays Taylor Dayne, Seduction, En Vogue, CeCe Pennington, Madonna, Janet Jackson, Adele(remix), Karyn White, Kylie Minogue, Taylor Swift, etc. Hits that made KTFM #1 in 80s and 90s mixed with a few currents and a few Classic Hip Hop tracks. The format would target KONO and Magic listeners. This would compliment Q101.9, in the Iheart cluster. As for Alpha, move the current format on 104.1 to 95.7.

Personally, I would love to see Alpha Media do it. 104.1 "The Rhythm of San Antonio"
 
saradio1 said:
My point was KONO was trending down while Vibe was trending up prior to the heavy Classic Hip Hop lean. The most recent PPM now shows the opposite
Click to expand...

And the most recent weeklies have The Vibe up at its highest level and KONO down.

All that does is point out the risk of putting too much reliance on individual months that are bouncy. And that goes double for the volatile summer months when panel turnover is high and listening is often atypical.
 
saradio1 said:
Thanks David. I appreciate the response. When selling time to potential advertisers, is it on weeklies or by month?
Click to expand...

Weeklies are not considered "currency" by Nielsen and are intended to be a programming tool.

Agencies and clients that buy based on numbers usually look at anywhere from a 3-book rolling average to a 6 book average. Stations will sell on one book or averages, whichever looks better for them.

And remember, agencies look at any "wart" or "wobble" in the numbers as a way to hammer stations on their rates.
 
AnyHuman said:
KXTJ-LP 96.9 plays that sort of thing. http://classichitssa.com/
However they have a very low powered and limited signal. Still better than nothing.
Click to expand...

Nah, 96.9 is sounds like KONO and doesn't have that SA feel.

Example playlist:
https://977thebeat.iheart.com/music/recently-played/
This playlist needs to be modified a little so it can feel like SA but overall it's a good playlist. Add Drex and Hot Henrietta which are both in SA, this station could be HOT. Alpha Media owns those well known call letters(KTFM) to 30- 40 year olds.....104.1?
 
saradio1 said:
Nah, 96.9 is sounds like KONO and doesn't have that SA feel.

Example playlist:
https://977thebeat.iheart.com/music/recently-played/
This playlist needs to be modified a little so it can feel like SA but overall it's a good playlist. Add Drex and Hot Henrietta which are both in SA, this station could be HOT. Alpha Media owns those well known call letters(KTFM) to 30- 40 year olds.....104.1?
Click to expand...

If anyone would flip to what you are suggesting it would be 104.5 KZEP to chip away from KSMG and KONO while complementing KXXM. Besides why do you think 96.9 doesn't have the SA feel? It does because the music playing on that station was the current music of the time all over the radio dial here in SA. From KITY, WOAI 97.3, KTSA 55, KONO 86 (early 80s), All Hit 76 KSJL & KTFM 103. In addition, the station is programmed by talent from those radio stations in the past which I just mentioned. While it may not have a modern SA feel, it does have the classic SA feel. If you like Freestyle, tune in on Fridays.
 
willdav713 said:
If anyone would flip to what you are suggesting it would be 104.5 KZEP to chip away from KSMG and KONO while complementing KXXM. Besides why do you think 96.9 doesn't have the SA feel? It does because the music playing on that station was the current music of the time all over the radio dial here in SA. From KITY, WOAI 97.3, KTSA 55, KONO 86 (early 80s), All Hit 76 KSJL & KTFM 103. In addition, the station is programmed by talent from those radio stations in the past which I just mentioned. While it may not have a modern SA feel, it does have the classic SA feel. If you like Freestyle, tune in on Fridays.
Click to expand...

G103-3 has the original KTFM flavor. My thoughts is expanding G103.3 to simulcast on 95.7, will help expand their listener base and increase revenue. The signal covers the Southside of SA which is area G103.3 doesn't reach. I also change "G" thing something a little more catchy and fun. Nonetheless, 96.9 doesn't compare to the two sample hours of G103.3.

8:52am The Boy Is Mine Brandy & Monica
8:49am Whoomp! (there It Is)Tag Team
8:40am Love More Chris Brown Feat. Nicki Minaj
8:36am Mentirosa Mellow Man Ace
8:32am No Scrubs (left Eye Mix)Tlc
8:28am One More Try Timmy T
8:24am Tipsy J-kwon
8:20am Ride Wit Me Nelly
8:11am Miami El Negro Dj Laz & Danny D
8:07am Try Again Aaliyah
8:03am Bad Of The Heart George Lamond
7:59am Back To The Hotel N2deep
7:54am Get Low Lil Jon
7:50am Obsession (no Es Amor) Frankie J & Baby Bash
7:40am Shake Shake (your Culo) Jonny Z
7:35am Walk It Out Dj Unk
7:28am Freek-a-leek(Remix) Petey Pablo
7:23am Bedrock Young Money Lloyd
7:19am Temptation Corina
7:15am Foolish Ashanti
7:10am Finally Cece Peniston
7:06am One Way Love Tka
7:02am Through The Wire Kanye West
 
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