Do you see any NYC radio stations flipping formats next year. I wonder about WNYL New York City needed an alternative station
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New York radio in 2020
- Thread starter CassChopper96
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Any flips, IMO, would only be to rhythmic formats as the city's demographics continue to move away from rock.
WNYL is the only outlet for a full time Alternative station with a signal that is not limited to areas where the demographic listens to Rhythmic formats.
Q104.3 is a Classic rock station with an aging demo.
Two completely different formats with virtually no similarities. WNYL reaching a younger demo.
Q104.3 is a Classic rock station with an aging demo.
Two completely different formats with virtually no similarities. WNYL reaching a younger demo.
Neither station is in the Top 5 for any demographic, including 18-34 or 18-49. So if Alt is reaching a younger demo, it's a smaller share of that demo than most other stations.
My sense is there aren't other formats available that could reach a sellable demo.
I think in some places rock can do well with large black and Hispanic populations look at Detroit and WDRV and WXRT in Chicago Or 98 Rock in Baltimore
Rock has been tried many times in NYC and failed. It would be very hard to make a strong financial case for flipping to rock based on the track record.
It's not like the format hasn't been tried.
is WAXQ a poor performing station
Depends on what criteria you use.
billing is iheart considering changing format any time soon
Of course not. It costs money to change format.
How many years have people been hypothesizing iHeart would flip 104.5 in Philly?
i am wondering how does WAXQ does in 25-54 compared to other NYC iheart stations. in Philadelphia iheart flipped 106.1 several times in recent years
I doubt it. A format change has considerable costs:
1. Severance and other internal charges related to staff, lost commissions, etc.
2. Startup costs ranging from logo design to legal fees on registering service marks, changing call letters, etc.
3. A year of lost revenue while the new format gets established and starts selling if it works.
Overall revenue loss in NYC would be in the $20 million range.
A new format bills very little in its first months. Even if it starts to get numbers, most agencies buy multi-month rolling averages, based on 4, 5, 6 or more months. It will take a good while to get back to the former billing levels, and even longer to recover the loss of revenue.
In the meantime, management at the local level loses incentive bonuses as revenue takes a big hit.
All the iHeart FMs are billing very well. There is no reason to change.
It's top 5 in 25-54 men. That is a good sales number. Overall, the station is a big biller.
My sense is it delivers the male half of that demo, while WLTW delivers the female half.
Classic rock is drawing a younger demo on average than classic hits, as evidenced by WMGK in Philly.
Thank you David for this info how does WCBS-FM and WNEW-FM Bill this is my final question I swear
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My guess is that those radio stations are successful because of listeners who live in the suburbs. For example, Detroit's population is overwhelmingly African-American (82.7%); however, the Detroit metropolitan area is 70.1% white.
Exactly. African-American and Hispanic listeners are poor prospects for any non-rhythmic format.
You would be an idiot not to program a Spanish language format on a full market fm signal in NYC, we have 3. How many does Detroit have? It's the right amount for that market. Each market is so different not just demographically but lifestyle, attitude, traditions...these two Detroit Vs. NYC are crazy different but even markets that do line up if many ways still are not carbon copies. All that NYC (entercom because only 92.3 would have a chance of changing) gets from Detroit is how much their breeze station is taking from their classic hits WOMC. That might be used to start a study of how a breeze would work on 923 and what kind of effect it would have on CBS-fm, but it's really just a stepping stone on the path to if they could co-exist and thrive.
Yet the leading Spanish language station in LA is AC, not rhythmic. And it is followed by several Regional Mexican stations, also not rhythmic.
It all depends on the market.
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