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It's Beginning to Sound a lot like Christmas!

Nice to hear Stop the Cavalry on KRWM this afternoon. Lots of memories of growing up. It was a request too! Seems like the playlist has gotten slightly wider now that we are close to Christmas day.
YES I got the title correct this time.
106.9 should be going into the commercial-free 36 hours tomorrow at noon. KIXI was in all-Christmas this afternoon. Assuming KKWF and KNUC will at least go mostly Country Christmas too. Feliz Navidad was even on The Jet this morning.
Out here in Ellensburg, KXLE 95.3 has been sprinkling Christmas into regular country music. And not Garth Brooks or George Strait. The standards...Amy Grant, Nat King Cole, etc.
 
That's what seems to happen every year. It seems I always have to wait for a few songs every year, this year being no exception, though the number of songs I haven't heard yet is higher than average. It sure seems like the Christmas stations all over the place are extremely repetative this year.
 
Stop the Cavelry isn't a KRWM exclusive, heard it on KAFE last night. Speaking of Christmas programming, I continue to be disappointed by the lack of it on other stations. Is it just me, or were there more stations doing special programming on Christmas Eve or day way back when? It seems when I was growing up in the late 1990s, whatever we were listening to had Christmas programming. That being said, my knowledge of the radio dial as a whole was limited at the time. I don't remember if KRWM did all Christmas for a month prior like they do now, but if they did they were the only one, aside from maybe KCMS, which I didn't even know existed until 2003. Everyone else sprinkled in a few here and there until Christmas eve, when you had several more stations jump in with Christmas music, such as KLSY and KBSG. I don't recall what KJR-FM did back then, but do remember hearing at least some Christmas music there. When flipping through last night, only the religious stations were doing anything special, though KIRO-FM usually does something, must have missed it. Wouldn't surprise me if KING did something, but didn't hear it. KOMO began simulcasting KPLZ as I finished my scan.
 
Stop the Cavelry isn't a KRWM exclusive, heard it on KAFE last night. Speaking of Christmas programming, I continue to be disappointed by the lack of it on other stations. Is it just me, or were there more stations doing special programming on Christmas Eve or day way back when? It seems when I was growing up in the late 1990s, whatever we were listening to had Christmas programming. That being said, my knowledge of the radio dial as a whole was limited at the time. I don't remember if KRWM did all Christmas for a month prior like they do now, but if they did they were the only one, aside from maybe KCMS, which I didn't even know existed until 2003. Everyone else sprinkled in a few here and there until Christmas eve, when you had several more stations jump in with Christmas music, such as KLSY and KBSG. I don't recall what KJR-FM did back then, but do remember hearing at least some Christmas music there. When flipping through last night, only the religious stations were doing anything special, though KIRO-FM usually does something, must have missed it. Wouldn't surprise me if KING did something, but didn't hear it. KOMO began simulcasting KPLZ as I finished my scan.
I believe that the practice of successful stations temporarily dropping their format for All Christmas during the holidays, began after 9/11, in an attempt to ease people's minds. It caught on so well that it became a tradition.
 
I believe that the practice of successful stations temporarily dropping their format for All Christmas during the holidays, began after 9/11, in an attempt to ease people's minds. It caught on so well that it became a tradition.

It had been going on long before that, though more of them started going all-Christmas after 9/11. Also, more stations started completely breaking format to go all-Christmas after 9/11. AC's, though, had been doing it for a long time.

Typically, all-Christmas is lucrative for one station but not usually for more. If you’re the second-rated AC, you may be better staying in format unless the other AC doesn’t go all-Christmas. Simply put, all-Christmas may get a lot of attention, but it disenfranchises a lot of your core audience, too. The Jack FM's and Hot AC's typically see a pretty good bounce during the holidays, too. If you can be one of them and hold that new audience, you may be better off in the long term by not breaking format.
 
Stop the Cavelry isn't a KRWM exclusive, heard it on KAFE last night. Speaking of Christmas programming, I continue to be disappointed by the lack of it on other stations. Is it just me, or were there more stations doing special programming on Christmas Eve or day way back when? It seems when I was growing up in the late 1990s, whatever we were listening to had Christmas programming. That being said, my knowledge of the radio dial as a whole was limited at the time. I don't remember if KRWM did all Christmas for a month prior like they do now, but if they did they were the only one, aside from maybe KCMS, which I didn't even know existed until 2003. Everyone else sprinkled in a few here and there until Christmas eve, when you had several more stations jump in with Christmas music, such as KLSY and KBSG. I don't recall what KJR-FM did back then, but do remember hearing at least some Christmas music there. When flipping through last night, only the religious stations were doing anything special, though KIRO-FM usually does something, must have missed it. Wouldn't surprise me if KING did something, but didn't hear it. KOMO began simulcasting KPLZ as I finished my scan.

Playing some Christmas music was just being in the moment, and some stations still do just that.

Playing all Christmas music used to be a prelude to a format change.

At this point it would cost stations like Sound and Warm to not play all Christmas music. What was once a special thing is now baked in to annual business plans.
 
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