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Still Christmas!

Miguelito

Miguelito

I don't think WBEB has ever stayed all-Christmas this long after Christmas Day ends, have they?! It's a bit surprising because one may think folks in offices and stores might look for an alternative to all-Christmas music on December 27. But the folks at B101.1 must be getting some really good indicators about how Christmas is performing vs. how the regular format was doing lately. I thought they were gonna be sticking with the formula of 1 or 2 per hour through Sunday but, hey, I'm certainly not complaining.

Separately, we had opined about how The Breeze would handle the Christmas season. As we know by now, Uber drivers' station of choice seems to be The Breeze so I did get to hear a bit and they actually were tossing in Christmas songs. Seemed like less than one per hour though. I didn't hear them at all on Christmas Day so I'm not sure what they did for the actual day.

Interesting dynamics here. I wonder how the Holiday Book is gonna shake out, especially considering simultaneous ups & downs related to formats like News/Talk and Sports.
 
Just checked their playlist log over on Tunegenie and they are back to regular programming as of midnight tonight.

WLEV in Allentown is also back to regular music, but their sister station up the PA Turnpike(our local Magic 93 WMGS) is still X-Mas music as of this writing.
 
CurtisNEPA said:
Just checked their playlist log over on Tunegenie and they are back to regular programming as of midnight tonight.

WLEV in Allentown is also back to regular music, but their sister station up the PA Turnpike(our local Magic 93 WMGS) is still X-Mas music as of this writing.
Click to expand...

Yep, B101.1 switched back at midnight. Not doing the "sprinkling" thing. It's just over. Why not just wait till Monday morning at this point (two full days after Christmas)? No idea. But it was nice of them to stick with it though Friday night.
 
Also: Kinda can't believe they put that stale and completely ignored '80s library back on the HD2. I mean, really, just turn it off.
 
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