In the surface, that's not a huge drop. But apparently the show was down 18% in key demos:
https://www.thewrap.com/golden-globes-2020-ratings-down-viewers/
This article notes a 21 minute gap between the end of the football game to the start of the Golden Globes. The football game had more than twice the viewers of the awards show. Then again, they're two very different audiences. Starting with a host monologue is not the way to keep sports viewers, if I was giving them advice. Especially this host, who threw in some bleeped f-bombs.
https://www.thewrap.com/golden-globes-2020-ratings-down-viewers/
This article notes a 21 minute gap between the end of the football game to the start of the Golden Globes. The football game had more than twice the viewers of the awards show. Then again, they're two very different audiences. Starting with a host monologue is not the way to keep sports viewers, if I was giving them advice. Especially this host, who threw in some bleeped f-bombs.