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March Ratings
- Thread starter Roddybob
- Start date
Can't top Movin' even without Jubal. BTW their website hasn't been updated with the new host yet.
Yep Mariners radio is the missing factor. I think some would be surprised at how radio baseball is a great radio ratings provider.
Given the current situation, you're surprised that the top three stations are News?
And KING-FM made a surprising leap. I've already noticed when everything started transitioning to homework that Classical music seems to be a very popular work-at-home music choice. So I knew they'd get at least a bump.
KIRO-AM still being at a 2.6 surprises me. I figured they were heading right for low 1's and even upper 0's with everything suspended. But knowing that sports were still going on up to the week of March 9th it probably factors in a bit.
KSWD dropped - relaxing favorites 'at work' well most people are not working right now. 88.5 got a nice bump too.
And a 1.8 for 106.1 - are you proud of yourselves iHeart?
KSWD dropped - relaxing favorites 'at work' well most people are not working right now. 88.5 got a nice bump too.
And a 1.8 for 106.1 - are you proud of yourselves iHeart?
Perhaps it's similar to CNN, which typically is 3rd in cable news ratings, except when there's an emergency.
How about FOURTH place in 18-34, of all demos!!!?!!! I found that one pretty amazing. Could the PPMs be held by college kids who are studying at home during this crisis?
I think one thing that might contribute to KING's success in that demo is their presentation. WETA does extremely well in DC. KFDC does well in San Francisco.
Remember, the PPM detects listening within earshot. So a younger person in a household where the radio is on to that station would register a detection if wearing the meter.
Good sports talk is not just sports talk... it is guy talk. Sports stations are audio man caves. If they talk about how guys feel during this period, perhaps based on sports analogies and lots of other sports information, they are going to succeed.
Excellent point David. Right on the mark.
Wonder how this would look under a stay-at-home order if this pandemic hit during the Bush administration. If KING-FM had 4th in 18-34 during a scenario pandemic 15 years ago, I wonder if the old relaxing SJ on KWJZ would have also had success with studying students and adults...
The books for March, April, May and maybe longer during the work shutdown will be thrown out by advertisers. KING-FM was number one in Teens, top 4 18-34 Does anyone really believe that? These books have little value because listener habits are completely out of whack. Cume fell apart at the end of March book and will drop even more in April especially in morning and afternoon drive. A single listener in a demo can take you from worst to first and visa versa. Ratings have no value during these times. You see the same thing in markets during any natural disaster like a hurricane or flood. You see the same thing at Xmas when listening patterns are disrupted. April will be a complete Nielsen meltdown. The March book only really had a couple weeks of the stay at home impact since the book started in February. Wonder why Nielsen even bothers rating during these time periods??? KING-FM is a fine station but I doubt it is number one 12-17 and top 4 18-34. News and Talk are up, like AC is during Xmas and will drop back when this is over. All caused by unique listener disruption that will hopefully end soon for everyone.
Because they're getting paid. I saw where Nielsen announced a dividend for stockholders. How many companies can make that claim this quarter? They're doing their job. The results are interesting, and are useful in some ways. As you say, not for buying advertising. But that's OK since very little of that is happening anyway.
True, and the gap seems to be even bigger from KOMO to KUOW and KIRO. Even in this book, they were third, and I'm not sure I'd be questioning that if they were consistently top 10, but they're not. So, what sets them apart from top-rated news stations?
That's exactly the issue a friend of mine has with PPM. I'm 26, and I don't think I could name a single person who listens to classical music regularly. I have a friend who used to work at a nursery in Bothell. Apparently the radio in e place was set on either 95.7 or 106.9, both stations she was absolutely sick of by the time she was let go from that position, yet if she was wearing a meter, that would indicate that her favorite station was one of those, when for as long as we've been reconnected, her favorite station has been KNHC.
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