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- Thread starter neosolbrudda
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Eye opener: How did KTCK go from a 1.4 to a 3.5?
And where did all of KKDA-FM's listeners go? I don't see a corresponding increase in stations with similar formats.
KVIL's numbers with Alternative are horrible for a Cedar Hill signal.
And where did all of KKDA-FM's listeners go? I don't see a corresponding increase in stations with similar formats.
KVIL's numbers with Alternative are horrible for a Cedar Hill signal.
Did they change from individual to TLR for this month? Or did the difference of live sports do that?
IIRC, they dropped a simulcast rimshot rented FM, and the crediting may have moved during the book.
I'd like to recommend that Radio Insight site for ratings data. They do the best job on lengthy trending data, accurate format descriptions and ownership attributions of any of the alternatives.
Plus the operators of the site, including Scott, Chris, Sean and Lance are just good folks!
I've never seen numbers this low for the 103.7 signal.
Lance is a good guy. We chat with each other occasionally.
Words I thought I'd never see on this website, as someone who was around for the Great Schism of 2006. I guess with ownership changes over the years, that event is no longer a sore spot.
103.7
KVIL-FM scored its worst overall AQH share since - get this - 1970!!!!
David Field was flapping his gums about how wonderful of a job Entercom does researching formats, programming, etc. around the time the merger with CBS Radio closed. Obviously, Entercom's research capabilities have some serious shortcomings in certain areas.
Alternative was a dying format (locally) when 102.1 dumped it. Flipping 103.7 to that format was a horrible move. 102.1, meanwhile, seems to be doing rather decently with Adult Contemporary!
I've also noticed plenty of Rhythmic CHR, Urban stations, and some CHR/Pop stations with unusually weak numbers this survey. What's up with that?
KVIL-FM scored its worst overall AQH share since - get this - 1970!!!!
David Field was flapping his gums about how wonderful of a job Entercom does researching formats, programming, etc. around the time the merger with CBS Radio closed. Obviously, Entercom's research capabilities have some serious shortcomings in certain areas.
Alternative was a dying format (locally) when 102.1 dumped it. Flipping 103.7 to that format was a horrible move. 102.1, meanwhile, seems to be doing rather decently with Adult Contemporary!
I've also noticed plenty of Rhythmic CHR, Urban stations, and some CHR/Pop stations with unusually weak numbers this survey. What's up with that?
Looks like a decent number of people sample Alt 103.7, but nobody listens very long.
I'm not sure DFW needs a second AC as Star isn’t setting the world on fire. It’s about where KVIL was when it flipped to “Amp.” I suppose it might be able to draw listeners away from KLTY, too, but it seems equally likely to draw a few women from KLUV.
I'd probably take KVIL back in a CHR direction or take it country if the decision were mine. Of course, if I had the answer to these problems, I'd probably still be working in radio!
I'm not sure DFW needs a second AC as Star isn’t setting the world on fire. It’s about where KVIL was when it flipped to “Amp.” I suppose it might be able to draw listeners away from KLTY, too, but it seems equally likely to draw a few women from KLUV.
I'd probably take KVIL back in a CHR direction or take it country if the decision were mine. Of course, if I had the answer to these problems, I'd probably still be working in radio!
Everything Mark W. said...
I feel like they gave up on AMP waaaay too soon.
KVIL's heyday was in the 1970's. I recall reading somewhere that the on-air talent was supposed to imagine they were talking to a 34 year old female.
Problem now is that those 34 year old females at that time are now in their eighties.
Don't think a KVIL throwback would work half a century later.
The thing that stands out to me about KVIL is they're cuming almost a half million people. Same with KLIF, KRLD, and KRNB. That's pretty good for a 1.3 share.
But the real story of KVIL is the death of alternative rock as a radio format. It had COVID with pre-existing conditions.
The sad truth is that DFW/former Edge listeners were excited to hear alternative back on the airwaves. However, in the sad state of alternative rock...or alternative is that the format is skewing away from the rock format and adding more pop acts (i.e Billie Eilish, Shaed, and god-forbid Marshmello) while the bands of the 90s/2000s/early 2010s that defined what alternative rock was (except the rap-rock but that's a different tale) are slowly disappearing. You also have bands that were once rock bands (i.e Coldplay, Weezer, Muse) now leaning more pop/rock, then there are bands that stayed mostly the same throughout the years (i.e Rise Against, Sum 41, Korn) but getting little to no airplay on alternative these days but more favored on active/mainstream rock stations. Even the indie bands (i.e Florence and the Machine, Silversun Pickups, Mumford and Sons) are taking a backseat once in a while and not having the same punch as it did 10 years ago.
i say, screw it, move The Fan to 103.7 with either new calls or the KVIL calls and just turn 105.3 into a FM home for 1080 KRLD. bet KVIL would love to have Cowboys games again like the old days and have a better coverage of KRLD at nighttime in places where the night signals sucks and not need to be online to listen to KRLD.
The is something about the Southwest or the Sunbelt that makes improving an old AM by adding an FM unsuccessful.
Look at what happened when the traditional San Diego talker (a decent 5 kw on 600) added FM: nothing.
I think that the owners of these old-line traditional talkers are playing them for whatever they can get, assuming the eventual death of AM.
The people who listened "in the old days" are in their 60's and beyond now, and are not a group advertisers seek.
That was what I'd noticed, too. I've never worked in sales, but one of my sales managers (who later went up to market manager after Cumulus bought the cluster) said building your audience on cume was always better than TSL. He'd said, while it might not be a sales metric, you already had the customer in the door, and, with high cume, you just had to convince the customer to buy more. With TSL, you might be able to make someone who only wanted to buy from 8 AM to 5 PM buy a little more by requiring buys in six hour blocks or something similar, but you could only slice the pie so much. You eventually had to actually go out and find new customers, which is always harder than getting someone who already wants to buy to expand their purchase.
Very very True. and this is indeed the programming state of mind in a cluster! high cume of the cluster is what they aim for!
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