Star 102.5 has officially flipped to all Christmas music. I think it’s a little to early
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Star 102.5
- Thread starter CassChopper96
- Start date
They have done this before. The regular format is disposable, so it really doesn't matter. I don't know if it benefits them in terms of revenue. Xmas music hasn't boosted their ratings like stations in PPM markets.
It gives programming two months off. Just recycle past playlists and put on shuffle. The content is irrelevant anyway. It's like a Hallmark Xmas movie. It's only for people who want the "Mood of the Season"...
It gives programming two months off. Just recycle past playlists and put on shuffle. The content is irrelevant anyway. It's like a Hallmark Xmas movie. It's only for people who want the "Mood of the Season"...
And I officially remove Star from my car's pre-sets until the holidays end.
In a "normal" year, I'd agree with you. But this year, I think people are so tired of what we've been through and are still going through, that they are looking for some "comfort music." There's nothing better than traditional Christmas music for that.
Nonetheless, the Christmas modification of the format is actually just an adaptation to the particular moment. While it seems like a change in format, it actually is an enhancement from the perspective of the listeners.
And advertisers go crazy for the environment. It is made to sell.
The fact is that AC stations are not "disposable" because so many millions of listeners nationally prefer them. It's obvious that AC is not your preference, and it's not intended to be. It targets 25-54 women, the biggest ad specification out there. For that group, the format is just as good as alt rock or classic hits or classic rock or country or r&b or jazz or whatever is for others.
We have a Spanish saying that is "different colors for different tastes" (para los gustos se hicieron los colores). Just because you don't like AC does not mean the format is "disposable" or "irrelevant". To people who like the music, both the AC during the year and the Christmas favorites during the season, that is a great radio station. Same goes for all the AC stations that do that, from Seattle to Savannah.
Nothing else truly embodies the spirit of Christmas like advertisers. Hucksters selling junk to people who can't afford it. Max out those credit cards and bliss out to "Jingle Bell Rock" or "Feliz Navidad" 15 times a day.!
As you said "It's made to sell". No more trips to crowded malls. Amazon will deliver all your stuff COVID free...
Gift giving has been part of Christmas for 2020 years, and tens of millions of people have jobs that depend on the season for a successful year.
Of course, you will find that Christ may not have been born on that date or even that year.
It does seem that the season also brings snowstorms in much of the country and misanthropes everywhere.
Things sell because people want to buy. While we can all criticize the mobs on Black Friday when there is no pandemic, don't you thing the season is also a little more than getting a cheap TV set? For many it's a time for family, and many families have strong Christmas traditions and enjoy the season for those values too.
OK, Schrooge, it's your turn.
Star One-Oh-Two Poinsettia Five...
...flipped to All Christmas Sunday, November 1. The station got some TV pub on the flip, with morning guy Rob Lucas quoted, "Listeners were calling, asking us when we were going to play Christmas music." Glad I wasn't drinking anything when that soundbite ran... I would have nose spewed. The Breeze for now is still playing relaxing favorites from yesterday, today and the day after tomorrow. Could be they'll leave All Christmas to Star?
...flipped to All Christmas Sunday, November 1. The station got some TV pub on the flip, with morning guy Rob Lucas quoted, "Listeners were calling, asking us when we were going to play Christmas music." Glad I wasn't drinking anything when that soundbite ran... I would have nose spewed. The Breeze for now is still playing relaxing favorites from yesterday, today and the day after tomorrow. Could be they'll leave All Christmas to Star?
I think November 12th is the best time to go all Christmas, but maybe Star fears that someone else will go All Christmas before that time if they don't.
Clear as day, what's going on is that Star wants to be Buffalo's FIRST All Christmas radio station long before anyone else.
Clear as day, what's going on is that Star wants to be Buffalo's FIRST All Christmas radio station long before anyone else.
Maybe Star has just run out of programming ideas and hopes to pump up revenue lost to Covid.
This is the first year where this doesn't even turn my stomach.
Why? Because I so rarely ever hear commercial radio anymore that I am not likely to run into it. I don't even have to reset my presets like I always did at this time of year because they're irrelevant!
Thank God there are so many other choices now.
Someone would have to be braindead to not want to vomit after hearing almost 2-months worth of Christmas music.
There's also an old saying in Pig Latin: "ootay uchmay istmaschray akesmay emay antway ootay omitvay".
Have you ever worked in retail?
Or been in the female 25-54 demographic? They're the ones who can't get enough of Frosty and Parson Brown and Little St. Nick, and who respond by maxing out their credit cards on the trendiest crap Madison Avenue can pitch at them.
Revenue is not stellar with q4 at Star. They will get their only ratings boost for the entire year
Sirius has 6 Christmas stations for every pallet. No commercials.
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