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Entercom To Rebrand as Audacy

Theater of My Mind said:
Owning the radio.com brand must have been the envy of every other radio company. The decision to get rid of it is something to behold.
Click to expand...

I don't expect they'll actually get rid of it. They'll hold onto it to prevent others from getting it for a while. It's a holdover from the CBS ownership.

Meanwhile, Entercom was founded by David Field's father. who still sits on the board. They have more emotional attachment to that name.
 
As I am sure that you are all aware, Entercom has changed their name to Audacy. A sitting holding of your own hands please!

Since I do not listen to nearly as much radio as I used to, is Audacy now being used for branding their stations now also?


radioink.com

Entercom Changes Name To Audacy - Radio Ink

The announcement was made Tuesday that Entercom is now Audacy. The company’s new ticker symbol will be AUD. The Radio.com brand will go away and fall under the Audacy name as well.
radioink.com radioink.com
 
The Clear Channel brand was rather toxic, tainted by years of bad publicity, so rebranding it made sense and it worked.

I don't think the public perception of the Entercom brand had the same kind of negativity so it's hard to understand their decision to rebrand. It seems more like change for the sake of change.
 
TheBigA said:
When you run a publicly traded company, everything is about the stock price. That's what this is about.
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Exactly. It's the same reason Volkswagen is re-branding as "Voltswagen." Tesla inflated the stock prices of electric vehicle companies and they are now re-positioning themselves as an "EV company." Entercom is re-positioning itself for the streaming world, because of companies like Spotify. Radio is old and stale, but streaming audio has never been hotter - especially when you look at new apps like Clubhouse. Perception is everything.

​

 
Deus Ex Machiato said:
I wonder if they're going to put as much creativity into the product as they are the nifty slogans and press releases filled with buzz words.
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No, they fired most of the creative people.
 
All about a cool name - the product - meh. Uber, iheart, spotify, whatever. Even what do Ford, Chevrolet or Toyota really have to do with what the product is. Audacy at least implies "audio" so I'll give them that.

When execs are grasping at straws a reorg or re-branding is a go to diversion.
 
TheBigA said:
Keep in mind this company was founded by Field's father. And his father is still on the board of directors. Almost like changing the family name. But clearly this is being done for Wall Street.
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I had the pleasure of meeting ol' Joe many moons ago in another market back when he still ran things and David was just a lowly CFO. Joe was a very affable and chummy guy compared to his much more corporate demenaored son.
 
flybynight said:
I had the pleasure of meeting ol' Joe many moons ago in another market back when he still ran things and David was just a lowly CFO. Joe was a very affable and chummy guy compared to his much more corporate demenaored son.
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That's what people said about Lew Dickey and his father.
 
CBS Radio had its own rebranding exercise when Karmazin was at the helm, changing CBS Radio to Infinity Broadcasting then back to "CBS Radio" with a different font than TV. Bob Orban was the first to use "Audicy" for his DAW, although spelled with an "i" instead of "a."
 
flybynight said:
I had the pleasure of meeting ol' Joe many moons ago in another market back when he still ran things and David was just a lowly CFO. Joe was a very affable and chummy guy compared to his much more corporate demenaored son.
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That was my impression decades ago when Joe’s SN Francisco station was in Spanish and I interviewed for the GM position; I liked him but found the salary low for the cost of living in the Bay Area.
 
variety.com

Entercom Changes Name to Audacy, Kills Off Radio.com Brand

After more than 50 years as Entercom Communications, the radio and podcasting company is unfurling a new banner: Effective immediately, it is changing its name to Audacy. With the rebranding, the c…
variety.com variety.com

"
After more than 50 years as Entercom Communications, the radio and podcasting company is unfurling a new banner: Effective immediately, it is changing its name to Audacy.

With the rebranding, the company also has retired the Radio.com name for its direct-to-consumer platform, which has adopted the Audacy moniker. The company’s new website is audacyinc.com.

“The name Entercom no longer fit. We’ve outgrown it,” David Field, chairman, president and CEO, said in an interview. At a high level, he said, the company needed “consistency across B2B [business-to-business] and B2C [business-to-consumer]” domains in its corporate identify."
 
TheBigA said:
Wonder how Joe Field feels about his son blowing up the name of the company he started in 1968.
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Well, it began as Entertainment Communications, so this is the second change.
 
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