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Energy 106.9 Blows up

M

MarquisP4

Banned
The wheel of formats is spinning again on 106.9 in Milwaukee. They have ditched the CHR format (which lasted longer than I thought it would) and is stunting until 4/1. I'm not sure which viable format niche that could be filled. Soft AC perhaps? Otherwise I dunno
radioinsight.com

Pure Oldies 106.9 Debuts In Milwaukee - RadioInsight

Saga Communications appears to be preparing to pull the plug on CHR "Energy 106.9" WNRG-FM Brookfield/Milwaukee WI.The station has dropped the syndicated shows Tino Cochino Radio and Pop Crush Nights and is currently running jockless in those dayparts, while locally based morning host Marco and...
radioinsight.com
 
Surprised they don’t launch another Sports station as it seems Milwaukee can never have enough of those.

In all seriousness though, this is a win for WXSS. Not much for the listeners of the format (as they no longer have a choice) but it’s a win for WXSS.

If they do something like Oldies or Soft AC, I wouldn’t want to be WRIT. Given WRIT and WKLH are neck in neck in the ratings, I wouldn’t be surprised if they used it to prop up WKLH
 
It sounds like they cleaned out the storeroom at 5407 McKinley Ave., playing plenty of 50's & 60's. Maybe they can locate some old tapes of King Zbornik, Bob Branson, and Eddie Doucettte!
 
ksradiogeek said:
I believe all of the PO stations are locally programmed. Comparing Milwaukee to Des Moines, I don’t see songs in the same order between both stations.
Click to expand...
Funny...I was listening to the Pure Oldies 106.9 after the flip. I needed to brushdown my music history. What they need to do is...Put a little Nostalgia music in there....The Oldies format has been popping up all over the nation and regardless of age demo...The Oldies format is a good seller.
 
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