May ratings are here

[Mediafrog+]

May numbers: Houston/Galveston - RadioInsight

Sunny and KSBJ still at the top.

93Q is now far ahead of The Bull.

Combined numbers for The Box and The Beat are sinking. Where is the audience going?

Sportstalk 790 moves ahead of Sportsradio 610.

Our favorite dumpster fire, KROI, sank into the mid zeroes, but that was with only ten days of the new format, so too early to comment. The HD-2 version of Praise still showed up, as did Classical.

Power 105.3 is making a dent in the numbers. Although they have generally been dumped upon on this board, they nonetheless must be doing something right. Never will amount to much with the current signal coverage, but perhaps the playlist resonates with a few listeners...?

 

[jras20]

On power 105.3 93Q hd-3 was still dead air when I checked Sunday. Has KROI changed formats yet?

 

[davideduardo]

Combined numbers for The Box and The Beat are sinking. Where is the audience going?

I have a theory that has some basis in data. In markets where the Hispanic population is larger than the African American group and where there is a well executed reggaetón based station, a large number of Hispanic "settlers" who used the hip-hop Urban stations have gone to the other alternative. This has been accentuated in the last 14 months as the interests of Blacks and Hispanics have become more separate due to BLM and related movements.

What we are seeing is more second generation Hispanics becoming partisans for "their" music, even if they are predominantly Spanish dominant.

 

[ThatVoice22]

Has KROI changed formats yet?

As Mediafrog pointed out, the new KROI Praise format has been on for about 10 days.

 

[Mediafrog+]

What we are seeing is more second generation Hispanics becoming partisans for "their" music, even if they are predominantly Spanish dominant.

I assume you meant to say "English dominant" with those listeners migrating to formats that better fit their cultural/ethnic heritage and preferences...?

 

[Mediafrog+]

As Mediafrog pointed out, the new KROI Praise format has been on for about 10 days.

To be clear, Praise was on for ten days of the May book. The flip took place on May 17.

 

[Mrtejano]

I assume you meant to say "English dominant" with those listeners migrating to formats that better fit their cultural/ethnic heritage and preferences...?

Music tastes have changed with Hispanics. Back then most Hispanics either listen to Norteño/Tejano or 97.9 THE BOX. Now with all this crossovers like Badbuddy with Cardy, pit bull ect ect Hispanics are turning more to MEGA, LATINOMIX, Powerfm,

 

[davideduardo]

Music tastes have changed with Hispanics. Back then most Hispanics either listen to Norteño/Tejano or 97.9 THE BOX. Now with all this crossovers like Badbuddy with Cardy, pit bull ect ect Hispanics are turning more to MEGA, LATINOMIX, Powerfm,

It's Bad Bunny.

But keep in mind that of the Spanish language FM's, only 30% of the total shares go to Mega and Mix. The bulk of Hispanic listeners who use Spanish language stations continue to listen to the traditional formats and music.

 

[Mrtejano]

It's Bad Bunny.

But keep in mind that of the Spanish language FM's, only 30% of the total shares go to Mega and Mix. The bulk of Hispanic listeners who use Spanish language stations continue to listen to the traditional formats and music.

Yes iPhone changed the name without me noticing 😂.

 

[BamaTX]

This has been accentuated in the last 14 months as the interests of Blacks and Hispanics have become more separate due to BLM and related movements.

What we are seeing is more second generation Hispanics becoming partisans for "their" music, even if they are predominantly Spanish dominant.

That's a very interesting theory. Seems like one step forward, two steps back for race relations in this country.

I wonder why Hispanic and Latino movements don't get the same national media treatment as Black movements? Hispanics far out number African Americans in this country now. You'd figure selling that type of coverage would be easy with this current environment.

 

[davideduardo]

I wonder why Hispanic and Latino movements don't get the same national media treatment as Black movements? Hispanics far out number African Americans in this country now. You'd figure selling that type of coverage would be easy with this current environment.

That's a subject for a sociologist or cultural anthropologist as I'm just an observer in the area.

But from a personal perspective, my wife and my daughters who live on the US mainland have noted that the presence of Hispanics and Hispanic related subjects on TV is at an all-time low, with an increasing presence of African Americans on the other hand.

While Hispanics who are Spanish dominant have Univision, Telemundo and others in that language, the assimilated English dominant Hispanic... who is becoming the majority now... sees a shrinking presence in national media.

This is, of course, just one family's perspective. But looking across live TV and the most recent season's filmed shows, there seems to be evidence of this.

 

[stan]

And the ratings have Power 105.3 on KTWL, which it is not. Makes you wonder how accurate these ratings are…

 

[davideduardo]

And the ratings have Power 105.3 on KTWL, which it is not. Makes you wonder how accurate these ratings are…

The formats, owners and slogans are not provided by Nielsen. They just include shares, cume and call letters in public releases to the trades. The publishers of the sites and publications that do ratings updates fill in the other stuff.

 

[BamaTX]

The formats, owners and slogans are not provided by Nielsen. They just include shares, cume and call letters in public releases to the trades. The publishers of the sites and publications that do ratings updates fill in the other stuff.

So are these the ratings for KTWL-FM (Texas Mix 105.3) or KKBQ HD-3/K287BQ (Power 105.3)?

 

[davideduardo]

So are these the ratings for KTWL-FM (Texas Mix 105.3) or KKBQ HD-3/K287BQ (Power 105.3)?

If a station is simulcast, the originating station is listed if the operator chooses single line reporting; one could have the HD and the full FM listed separately, but that does not show advertisers your full impact (as if anyone buys a station with a 0.0 rating).

The listing from Nielsen shows KTWL with a 0.1 share and 0.0 rating. The HD is not listed.

Commercial translators are not listed, as they must, by regulation, be repeating another AM, FM or FM-HD to even exist.

 

[HTX]

If a station is simulcast, the originating station is listed if the operator chooses single line reporting; one could have the HD and the full FM listed separately, but that does not show advertisers your full impact (as if anyone buys a station with a 0.0 rating).

The listing from Nielsen shows KTWL with a 0.1 share and 0.0 rating. The HD is not listed.

Commercial translators are not listed, as they must, by regulation, be repeating another AM, FM or FM-HD to even exist.

KTWL is on the same frequency as that translator. They were supposed to purchase KTWL. Currently the translator is supposed to be on 92.9 hd3 but it’s had dead air for awhile. You think the translator is just saying it’s KTWL?

 

[BamaTX]

KTWL is on the same frequency as that translator. They were supposed to purchase KTWL. Currently the translator is supposed to be on 92.9 hd3 but it’s had dead air for awhile. You think the translator is just saying it’s KTWL?

I think it's safe to say that no one knows who those poor numbers belong to. I can see the translator doing this poorly given their format. But I can also see Texas Mix getting enough listeners in Montgomery and Lake Conroe to show up in the ratings.

It's a guessing game at this point.

 

[AnyHuman]

Maybe it's the translator's ratings. KTWL apparently doesn't run anymore power than an LPFM, or did a couple weeks ago according to another user on this board.

 

[HTX]

Maybe it's the translator's ratings. KTWL apparently doesn't run anymore power than an LPFM, or did a couple weeks ago according to another user on this board.

If KTWL was that low powered it must have been for a day or so. It definitely can be heard in its contour ignoring the translator interference to the south east

 

[old school radio]

KTWL "Texas Mix" is loud and clear at Interstate 10 and Hwy 6 with RDS. Sounds Like KTWL is probably pushing more power and obliterating K287BQ 105.3 Downtown Houston.