My issue with NBC's coverage of the Olympics every few years is similar to the gripe I have about their NFL broadcasts: While every single athlete who's competing has worked very hard and excelled above others to get there, NBC often concentrates on just a few select athletes and doesn't speak much at all about many others who are there representing the US. A few nights ago we were watching the track & field qualifiers, and a guy lost his shoe and ended up coming in 5th. Rather than interviewing the winner of that particular heat, they interviewed the guy who came in 5th. During the next heat, they had a closeup of the guy who'd finished 5th in the previous heat after losing his shoe, and after the next heat was run, they didn't highlight or speak with anyone in that race, including the clear winner, instead going back to talk again to the 5th place guy from the earlier race. A few years ago they did similar, concentrating and repeatedly showing the faces of only maybe 1/2 dozen or fewer US athletes during the opening ceremony, and more or less disregarding the others who'd worked just as hard to get there.
During one Olympics in particular, they concentrated on one athlete's story as he'd recently lost his brother. As soon as his event was over, someone from NBC Sports ran over, stuck a mic in the guy's face and started asking questions about his dead relative, if he thought he was with him that day, etc. They guy soon doubled over and was weeping bitterly, obviously trying to move out of the way of the camera. The reporter continued to pepper the poor guy with questions about how he was feeling and the dead relative as he lay there crying because of the memories that particular NBC staffer had already conjured up. It was brutal, to the point that many viewers complained, and if I recall correctly, the reporter in question was booted off the coverage.