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KBPA dominates Austin

W

wastedtalent23

103.5 BOB-FM has blown the ceiling wide open and is now enjoying their best ratings ever with an 11.5. The next highest rated commercial station is KKMJ with a 5.6. Yes, this is one of the best sounding Adult Hits stations in the nation. Slick imaging, good air talent(yes air-talent on an Adult Hits station, what an idea) and broad, not too wimpy music selection. They also have a signal that can penetrate several brick walls. I'm not a big fan of the format, but I can't help but be impressed.

Is the rest of the pack really that bad, or are they really that good? How long before they have a viable competitor? I don't see any bottom feeders that might be interested in flipping to Classic hits, or the like, and I can't believe that there are not more class C signals in this sprawling market.

Don't even mention "105.3 The Bat" as a competitor. The key word was VIABLE. A 75-watt translator is not going to put a dent in KBPA. They're just running away with it, and the others are just letting them.

Why isn't anyone talking about this?
 
wastedtalent23 said:
103.5 BOB-FM has blown the ceiling wide open and is now enjoying their best ratings ever with an 11.5. The next highest rated commercial station is KKMJ with a 5.6. Yes, this is one of the best sounding Adult Hits stations in the nation. Slick imaging, good air talent(yes air-talent on an Adult Hits station, what an idea) and broad, not too wimpy music selection. They also have a signal that can penetrate several brick walls. I'm not a big fan of the format, but I can't help but be impressed.
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The new KBPA signal from the KTBC-TV tower has helped immensely. And yes, there is a nice variety of music on the station--familiar, but not burnt to a crisp like many other Classic Hits stations. It is a very fresh, upbeat sound.

Austin is also psychographically different from most other markets, and music preferences seem to be much broader.

The station turned 50 years old at the beginning of June. Although they had decent success in the KEYI years, the Bob-FM incarnation blows away anything else they ever tried over the years.
 
I have been spending the past 45 minutes listening to KBPA through the iHeartRadio app, and I am impressed by the variety that the station plays. The music that I heard ranged from "Kung Fu Fighting" by Carl Douglas (1974) to "Girls Like You" by Maroon 5 (2018, the original no-rap version). Two other songs were from the 1970s, and all of the others were from the 1980s.
 
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Mediafrog+ said:
The new KBPA signal from the KTBC-TV tower has helped immensely. And yes, there is a nice variety of music on the station--familiar, but not burnt to a crisp like many other Classic Hits stations. It is a very fresh, upbeat sound.

Austin is also psychographically different from most other markets, and music preferences seem to be much broader.

The station turned 50 years old at the beginning of June. Although they had decent success in the KEYI years, the Bob-FM incarnation blows away anything else they ever tried over the years.
Click to expand...
The new signal is way better in Williamson County (and most of Travis too).
 
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