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Alt 92.3
- Thread starter BJSteigner
- Start date
This would not be surprising at all. Audacy seems pretty committed to the Variety Hits format, especially if one looks at recent developments in Boston and San Francisco.
It would probably cannibalize some of CBS-FM's audience. But since everyone is cheering for radio stations to eliminate rock and alternative formats and all play the same old pop hits as each other these days, you're probably right.
If the music isn't attracting an audience, or at least one large enough to attract advertisers, why should such a format be retained?
To your point about cannibalizing WCBS, I'll point out that classic hits and adult hits coexist in Los Angeles, with KRTH and KCBS. So it's possible for both formats to succeed in the same market.
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Agree on this: KCBS-FM compared to KRTH has noticeably more classic-rock/alt-rock-driven playlist, purposefully programmed towards a male audience whereas KRTH is more pop oriented. A similar synergy could be created with a Variety Hits and Classic Hits station in NYC, where the two flank each other and could take away from WAXQ.
Audacy does the same in Dallas with Jack and KLUV.
Even iHeart does in Cleveland with The Lake and Majic 105.7.
I am kind of amazed that Z100 during their Alternative days was a better Alternative station than WNYL has ever given New York City. WNYL could be so much more than what it is, but it is locked into a mindset that has never worked for Alternative unless it has the Woody Show to cover up a lot of the issues. And while I do think mixing in some pop was necessary for NYC's appeal, the awkward way the music was mixed, the middling DJ talent, the station starting off with some hugely antagonistic ads mocking the tastes of New York City, and having several phases of the playlist basically being "Z100's uncle having a midlife crisis"... it's added up.
There is nothing WNYL can flip to that will make its fortunes any better IMO. The station needs a gradual makeover from the ground up by someone with an actual vision, and a connection, to New York City.
There is nothing WNYL can flip to that will make its fortunes any better IMO. The station needs a gradual makeover from the ground up by someone with an actual vision, and a connection, to New York City.
Hoping this was sarcasm.
Keep Country on 94.7 and flip Alt to The Block.
Stay tuned.
The country station was billing about the same as stations like WADO and WLIB. There is no reason to even consider keeping the format.
How is Alt billing, if you can disclose?
Clearly better than 94.7, as Country got the axe this time, rather than putting throwbacks on the better signal.
Would "Active Rock" be a profitable format in New York City??
I'd say no.
The fact that K-Rock faltered without Howard Stern should speak for the viability of Active Rock. Hell, even 92.3 NOW, 92.3 Amp Radio, and Alt 92.3 lasted longer than the second iteration of K-Rock.
And I'm not sure if New York is craving for a station that plays Staind, Creed, Breaking Benjamin, Three Days Grace, and the like. The five boroughs are biased towards rhythmic music and maybe some well known rock classics, if so. And the suburbs are served by class A signals (WDHA, WWSK, WRAT).
About three times what the country format got.
How would you program it then? Honestly, what is considered "altnerative" has been taking a turn way more towards the pop sound for years now.
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