It is inevitable that WCBS and WINS move to FM, but in order for both to remain competitive, they need to both move at the same time.
And with 92.3 and 94.7 flailing away with niche formats, it looks increasingly inevitable.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
And with 92.3 and 94.7 flailing away with niche formats, it looks increasingly inevitable.
Actually, the country format on WNSH ran for eight years. It began in 2013.
So there's no revenue in Country in NYC. Why do they think The Wolf in Buffalo will fare any better? Audacy must stand for "incompetence"...
Because WYRK is billing very well. Even *I* know the difference between NYC and Buffalo.
The Wolf isn't WYRK. There's a reason Buffalo has only had one Country station for 20 years. If it was lucrative, someone would have tried long ago. It's way too late to make a difference now...
But being the lower cost alternative to a major station has proven to be a viable strategy for many Class A's and rimshots across the US. It is a sound practice.
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Their problem is they don't have any weak stations at this point.
Their problem is they don't have any weak stations at this point.
Here in LA/SoCal we're wondering when or if KNX will get a real FM (an HD-2 exists but who listens?) Sure KNX skews older but most people already listening to FM for their music who then want news just tune down the band or punch a pre-set for KPCC. Just look at the numbers!
Alt needs all the eastern LI suburbs, the Westchester and northern 'burbs and the NJ part of the market to succeed. Being just an NJ station would place it in the same situation as the country format.
KNX, like all Sunbelt news stations, under-performs. I think that it will remain on AM until it no longer is profitable and then all-news in LA will disappear.
There is a big difference between an NPR based extended news, commentary and talk format and the short-cycle headline news format of KNX. During 30 years I tried KPCC repeated times, and found it totally unappealing. But I come from a background of doing short-cycle news formats and personality talk, and the pseudo-academic style of most NPR affiliates is something I find to have no appeal at all.
94.7 at its peak as a country station was matching or even outperforming the likes of Now / Amp 92.3 and 95.5 WPLJ in female 25 to 54 share. In the beauty pageant numbers, it peaked around a 2.7 or 2.8 share and spent much of its life in the low 2's.
While this signal won't be as competitive as the ESB sticks, it definitely is capable of generating OK ratings if programmed properly.
While this signal won't be as competitive as the ESB sticks, it definitely is capable of generating OK ratings if programmed properly.
Good, it's called culture.
WTH are you trying to say.......Good as screw a certain audience...why is race always squeezed into certain topics...
WTH are you trying to say.......Good as screw a certain audience...why is race always squeezed into certain topics...
This is a moot point because the disruption associated with a frequency swap precludes Audacy from entertaining one. But I do think it's valid to wonder if Audacy could theoretically optimize for total share by giving The Block a viable signal in the boroughs (i.e., 92.3) and focusing Alt in NJ (i.e., on 94.7), where it has historically performed the strongest. LI and Westchester do contribute to Alt's NYC share, but it hardly lights the world on fire in LI and I can't imagine it does any better in White Plains.
Given the alternative format's outsized emphasis on NTR, a potentially dealbreaking question is whether the concert ticket sales Alt would forgo by ceding its full-market signal offset the incremental advertising revenue a full-market Block would contribute.
It's time people there experience music that they aren't familiar with culture that they aren't familiar with. Analysis: Country music's race issue is no surprise. Because who created this country and designed it for them? Rich white men. As a white male myself I would know. It's called privilege. I am not happy to have it. I'd rather let other groups whose voices are not heard be heard.
It would appear you’re not understanding the concept of a business decision.
Yes!
And in this case, deciding on a format involves looking at coverage, audience age and ethnicity and the offerings of existing stations as well as considering the attitudes at agencies and clients. That is, indeed, a business decision.
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