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Classic Hip-Hop in Philly?

C

CurtisNEPA

With the *surprise* format flip of struggling Country 94.7 in NYC to Classic Hip-Hop, I was wondering if Audacy can do the same thing to one of its struggling stations.. There are four Urban stations in this market, can Philly support a fifth one? Which of the Audacy station do you think is a candidate for such a flip? 101.1 and 98.1 are ruled out, since they both within the Top 10 in the ratings.

Take a guess....
 
CurtisNEPA said:
With the *surprise* format flip of struggling Country 94.7 in NYC to Classic Hip-Hop, I was wondering if Audacy can do the same thing to one of its struggling stations.. There are four Urban stations in this market, can Philly support a fifth one? Which of the Audacy station do you think is a candidate for such a flip? 101.1 and 98.1 are ruled out, since they both within the Top 10 in the ratings.
Click to expand...
Keep in mind that much of the decision in NYC is based on the new format's appeal to second and later generation Hispanics. Philadelphia does not have the population base for this to be applicable.
 
In Philly? I don't see it. Seems like the only Audacy station in the market that might be at risk is WTDY, unless one of their stations is direly under-performing its Nielsens.
 
Well Classic Rap/R&B Throwbacks are a big time hit here in Selma, Montgomery and Meridian Mississippi. None of these places have a high population of Hispanic people. However these three stations are having huge success, attract many listeners and advertisers too, despite the fact they're on low powered relays of three different HD channels. In these places the format itself is selling like hotcakes. I don't see any of these stations ditching the format anytime soon. With so much classic Rap and R&B Throwbacks out now and being released again on LP, they'll have enough music to keep them going for years to come.

Dan <><​
 
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R.D.P. said:
Well Classic Rap/R&B Throwbacks are a big time hit here in Selma and Montgomery and neither place has a large populace of Hispanic people. Both stations are doing very well, have a large audience and many advertisers, despite the fact these stations are on low powered relays of two HD Channels. Another place where this format is working well, is over in Meridian Mississippi. The broadcast is same as here in Selma and Montgomery. On a low powered relay of a HD Channel from WSLY York Alabama. This format does very well, in those places where it's being heard. I don't see none of these stations ditching the format anytime soon. The presentation is selling like hotcakes in these places.

Dan <><​
Click to expand...
You are missing the point. The music blend is not pure Urban, it is rhythmic. It includes hip hop, of course, but also rhythmic hits that were very crossover in their day. In NYC, the station is trying to appeal to Hispanics as much as or more than African Americans.

Each market that has a hip hop or rhythmic gold blend that is most appropriate, with some leaning pure urban, and others a different blend. It depends on the ethnic mix of the market

Montgomery is 42% Black and less than 3% Hispanic. New York City has nearly double the Hispanic population population compared to the Black population: 28% compared to 17%.

So in NYC, two things happen: urban and hip hop are influenced by the larger Hispanic population right from the start on the current based urban stations and, then, any urban station has to appeal as much or more to Hispanics as it does to African Americans. Remember, in NYC the Hispanic population is predominantly Afro-Antillean so there is a huge historical commonality there.
 
Sorry about that. The stations I'm speaking of are billing very well for the ownership of them and their playlists are similar to The Block 94.7 FM. Been hearing a lot of songs, on The Block, these other three stations are known for playing too.​

Dan <><
 
Aucacy had a station twisting in the wind in NYC with 94.7 and a country format. They don't have that here. Yes, WTDY would probably be the candidate, but they tried that once already. Classic hip- hop came and went in Philly, as it has in many markets. Here's hoping it works in NYC, but I don't think anyone is angling to return it to the Philly airwaves.
 
R.D.P. said:
Sorry about that. The stations I'm speaking of are billing very well for the ownership of them and their playlists are similar to The Block 94.7 FM. Been hearing a lot of songs, on The Block, these other three stations are known for playing too.​
Click to expand...
The difference is in the songs they don't play that a purely Black targeted station of the same kind might play.
 
CurtisNEPA said:
With the *surprise* format flip of struggling Country 94.7 in NYC to Classic Hip-Hop, I was wondering if Audacy can do the same thing to one of its struggling stations.. There are four Urban stations in this market, can Philly support a fifth one? Which of the Audacy station do you think is a candidate for such a flip? 101.1 and 98.1 are ruled out, since they both within the Top 10 in the ratings.

Take a guess....
Click to expand...
I can imagine Radio One would flip RnB Philly back to Classic HipHop....But that would take the cume away from Classix...<My 2 pennies.
 
@Radiolover971 : I'm interested in your theory that Boom and Real were not programmed correctly. What was wrong with them?

@DavidEduardo : I'm not 100% sure but I think, percentage-wise, Philly's Hispanic population may be about half that of New York City. Of course, the burbs come into play in both markets. Do you think there's a niche to be (successfully) filled in Philadelphia by targeting Hispanic listeners? Or do you think (as I do) that there's probably no way to make a new Classic Hip-Hop format work here in the current climate?
 
Also (and I'm not trying to be a jerk here), a major point here (and on the NYC board) is that it actually doesn't all depend on how well programmed it is. Demographics come into play. It's not "all" about demographics but it's not "all" about programming either.

Take for instance, iHeart's WCOL from Columbus, OH. It's a consistently high-rated station. Replicate it in NYC and it would surely fail. Not likely because of the programming but because of demographics.
 
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