Which format bills / attracts / would be more cost-efficient to inspire more revenue -- right now and in the upcoming, say, year : 60's-70s Oldies or Alt ?
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Alt 92.3
- Thread starter BJSteigner
- Start date
And now a rumor has emerged on a NYC FB group that WINS will be simulcast on 92.3 FM in the "very near future." I already speculated earlier in this thread that seems like an eventual inevitability, but it sounds like it could be more imminent now. Guess we'll see.
Less non alt artists like Olivia Rodrigo and music from artists like Fuel and Nathaniel Rateliff and the Nightsweats
I don't think they would simulcast WINS on FM and leave WCBS to flounder to death on AM. They both need to move to FM together, or not at all. But then again, this is Audacy, so who knows.
Plus WINS is already on WNEW HD3.
I'm skeptical WINS going to 92.3 is happening soon.
However to your point, they don't have two FMs to use for simulcasts right now and may never at the same time. They could have put WCBS on 94.7 if they had not done The Block and perhaps if the newness of that wears off and it doesn't get traction long term that could be a backup plan.
Out of the two all-news stations, WINS definitely has the stronger brand and history and the brighter future. It's been in the format longer and has a more focused and distinctive brand.
I can't remember the details from when Entercom bought CBS radio, but I want to say the right to use the CBS trademark doesn't last forever. Maybe someone else remembers the specifics more clearly.
Also, wouldn't it create some confusion to have all news WCBS on FM and greatest hits CBS-FM?
In Chicago WBBM is on FM, but WBBM-FM doesn't use that brand and is rather B-96.
In Atlanta WSB is on FM but WSB-FM doesn't use that brand and is rather B98.5.
It could be that the ratings for the music-intensive day parts were stronger than the talk ones. This could totally be a coincidence but back in the CBS Radio days, KROQ had always tried to syndicate "Kevin & Bean" to other markets. It never stuck.
How does WINS and WCBS-AM do in billing? I know they aren't atop of the published ratings. How do they do on their key demos? This all leads to the question of does taking an FM signal to bring over an AM station going to do much to improve the AM station's current performance? I would assume the cost to run WINS and WCBS-AM is much higher than to run a station like Alt or The Block.
I'm not referencing HD-2/3, as I don't subscribe to the philosophy that having a station on HD-2/3 is impactful due to lower overall listener access. At that point, we should be discussing streaming more, as more people have the ability to stream the station than ability to listen on HD-2/3.
Just as people are sounding the alarm about virtually all Alt stations, I've seen people on this board who write in threads about other markets, saying that AM news should be on FM. The questions asked of them are always the same. "Does it truly improve the ratings and billing of the station?" And, "how does taking a good FM signal to repeat an AM signal help the bottom line?" In the New York discussion section, we have posters saying that they should end the 660 simulcast of WFAN, and make it 101.9 only. At least there's options like BetQL for 660. Following that same logic, what does Audacy do with 1010 and/or 880?
I'm not referencing HD-2/3, as I don't subscribe to the philosophy that having a station on HD-2/3 is impactful due to lower overall listener access. At that point, we should be discussing streaming more, as more people have the ability to stream the station than ability to listen on HD-2/3.
Just as people are sounding the alarm about virtually all Alt stations, I've seen people on this board who write in threads about other markets, saying that AM news should be on FM. The questions asked of them are always the same. "Does it truly improve the ratings and billing of the station?" And, "how does taking a good FM signal to repeat an AM signal help the bottom line?" In the New York discussion section, we have posters saying that they should end the 660 simulcast of WFAN, and make it 101.9 only. At least there's options like BetQL for 660. Following that same logic, what does Audacy do with 1010 and/or 880?
The jingles and TOH IDs no longer even mention the AM, and when the talent refers to the station, it's always as "The Fan 101.9." I listened for a solid hour yesterday and never heard "660" or even "66." A few weeks ago, the AM frequency was still part of the jingle -- an afterthought tacked on at the end, but still there.
Who does that ?
On radio or siriusxm i just switch to another station.
I think it's unlikely to see WINS or WCBS go to FM yet. I don't expect Audacy to waste a full-power FM in New York of all places when they could probably run some kind of music format with decent billing.
If anything, the recent signs are that Audacy is rethinking its approach to Alt. Kaplan's nationalized approach seems to have flopped, and the company is starting to cede programming decisions back to the local stations.
Just because the syndicated shows are starting to get dropped, I don't necessarily think it means that Alt 92.3's demise is imminent; they don't have to be mutually exclusive concepts.
If anything, the recent signs are that Audacy is rethinking its approach to Alt. Kaplan's nationalized approach seems to have flopped, and the company is starting to cede programming decisions back to the local stations.
Just because the syndicated shows are starting to get dropped, I don't necessarily think it means that Alt 92.3's demise is imminent; they don't have to be mutually exclusive concepts.
Millions upon millions of radio listeners. Preset pushing is not universal, far from it. On commercial FM, you're likely to find your second-choice station also in the middle of a long set of commercials, and I'm sure many people have discovered that and just stay tuned to their P1 and wait for the music to resume.
I personally jumped ship when it comes to music. I have music saved to my phone and use Bluetooth for songs. I tend to change for FM when I am looking for a discussion, on music stations (talk radio, political and sports, isn't interesting to me). I used to go to FM to find new songs that I might want to add to my phone's playlist. However, the music I like isn't covered on FM in my area, anymore. If I drive about 40 minutes north, there are stations that provide new songs in my preferred genre. At home, I'll use SiriusXM through my Dish subscription.
That sounds a bit more AAA-ish to me than. The way XRT in Chicago is programed.
It generates tons of revenue.
660 and 880 share the same transmitter site on an island.
1010 is in a swamp in NJ.
Thats why you can go to the 3rd then the 4th then the 5th then the 6th.
& they are all conveniently in a row too.
Sad indeed. My favorite would be the musical ID from 1984 which was Alright! Sixty-Six, W-N-B-C, New York (parts in red color were sung, parts in blue color were spoken)
That's what I do as well. I thought I was the only one!
How does one get the chance to help with ratings through nielsen?
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