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96.7 El Patron, why??

96.7 may be understandable as a Spanish simulcast, but it makes no sense to put regional Mexican on that signal by itself. 105.3 was a stretch, but better. The 60dbu of WBZW doesn’t cover an area with a significant Spanish speaking population compared to other portions in the metro, and it’s just a rimshot in to the areas with more of that population.

My question is where does this leave Z105.7 - the ratings have been in the toilet lately, honestly I don’t get why iHeart didn’t put regional Mexican instead of Spanish CHR on 105.7. 107.1/102.3 with the Jonesboro booster are locally operated and pretty much cover the metro with regional Mexican vs. 96.7 and are local vs the piped in format it will have. We’ve been here with iHeart before with 105.3, 105.7, and 96.7….not sure what they think will happen this time…
 
My question is where does this leave Z105.7 - the ratings have been in the toilet lately, honestly I don’t get why iHeart didn’t put regional Mexican instead of Spanish CHR on 105.7. 1
There is a perception that a format appealing to the growing Puerto Rican group in Atlanta is more affluent and desirable to advertisers as most come from the middle class in PR. And, of course, that group would never, ever listen to Regional Mexican.
 
There is a perception that a format appealing to the growing Puerto Rican group in Atlanta is more affluent and desirable to advertisers as most come from the middle class in PR. And, of course, that group would never, ever listen to Regional Mexican.
Clear Channel then iHeart has tried a variety of Spanish language format stations in the Atlanta market since 2004 - Regional Mexican, Spanish AC, Spanish CHR. At one point from 2005-2009 they had Regional Mexican on 105.3 and I believe Spanish CHR on 105.7, the better signal, then 105.3/96.7 went to Alternative I believe 105.3 became an odd hybrid of Regional Mexican and Spanish AC. . I remember one of them at launch (105.3?) was #2 or something in the market and both were doing shockingly well. I'm not sure what's happened, as that segment of the population has only grown, but those massive numbers from the mid 2000s disappeared over time.

I know iHeart has launched some Spanish or Regional Mexican stations in recent years, such as Boston, but they haven't really put much in to reaching Spanish-speaking listeners since the 2000s, but something is telling them to keep trying in Atlanta.
 
There is a perception that a format appealing to the growing Puerto Rican group in Atlanta is more affluent and desirable to advertisers as most come from the middle class in PR. And, of course, that group would never, ever listen to Regional Mexican.
But you've said many times that Puerto Ricans are no longer coming to the mainland in significant numbers. Are the Atlantaricans part of some new wave, or are they unassimilated fourth-generation-and-later Boricuas who still prefer Spanish-language radio?
 
But you've said many times that Puerto Ricans are no longer coming to the mainland in significant numbers. Are the Atlantaricans part of some new wave, or are they unassimilated fourth-generation-and-later Boricuas who still prefer Spanish-language radio?
No, I said that the big wave of migration was in the late 40's to the end of the 60's. From then on, until the economy crashed due to Congress' failure to renew Section 936 in 1996. At that point, all the American factories and laboratories began slowly closing, and by around 2010 unemployment had increased and many began moving to the mainland. The hurricane accelerated this, with mostly middle class folks like doctors and accountants and engineers began moving to places like Orlando, Atlanta, Charlotte rather than the Northeast as they had 70 years ago.

Now, there are more than 600,000 fewer people in Puerto Rico than there were just a decade ago.

The biggest difference, though, is that many of those migrants grew up in Puerto Rico listening to stations that played a lot... or all... music in English. And many went to bilingual private schools (almost all middle and upper income families send their kids to private or religious schools) so they are not locked into Spanish language music or stations.

Oh, and the first wave assimilated rapidly as back then there was extreme pressure to learn English and many places prohibited the use of Spanish on the job, in schools and elsewhere.

(For those reading this that don't know, all Puerto Ricans are born US citizens and they migrate, not immigrate)
 
I went to the URLs that have been mentioned: https://967elpatron.iheart.com/ (This site can’t be reached), https://www.967elpatron.com/ (This site can’t provide a secure connection), and https://www.elpatron967.com/ (This site can’t provide a secure connection). When I went to “https://elpatron967.iheart.com/”, that URL is the one that redirects to “https://www.iheart.com/”. I heard the Spanish speaking promo that El Patron is coming. So why didn’t iHeartMedia just cut to the chase and flip the switch to Regional Mexican El Patron in November 2021? My theory is because it’s hard to tell the difference between Regional Mexican and Spanish Hits so English speaking Christmas music is the decoy format to mislead listeners into thinking that a regular time of the year English speaking format flip is on the horizon. How sad, cruel, and uncool. 😔🙁☹️😭😠😡👎
 
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My theory is because it’s hard to tell the difference between Regional Mexican and Spanish Hits so English speaking Christmas music is the decoy format to mislead listeners into thinking that a regular time of the year English speaking format flip is on the horizon. How sad, cruel, and uncool. 😔🙁☹️😭😠😡👎

I guarentee regular listeners dont know that nor have they even thought of it... most have no thought or care about format flips nor do they know when its happening etc.. this only applies to radio geeks.
 
No, I said that the big wave of migration was in the late 40's to the end of the 60's. From then on, until the economy crashed due to Congress' failure to renew Section 936 in 1996. At that point, all the American factories and laboratories began slowly closing, and by around 2010 unemployment had increased and many began moving to the mainland. The hurricane accelerated this, with mostly middle class folks like doctors and accountants and engineers began moving to places like Orlando, Atlanta, Charlotte rather than the Northeast as they had 70 years ago.

Now, there are more than 600,000 fewer people in Puerto Rico than there were just a decade ago.

The biggest difference, though, is that many of those migrants grew up in Puerto Rico listening to stations that played a lot... or all... music in English. And many went to bilingual private schools (almost all middle and upper income families send their kids to private or religious schools) so they are not locked into Spanish language music or stations.

Oh, and the first wave assimilated rapidly as back then there was extreme pressure to learn English and many places prohibited the use of Spanish on the job, in schools and elsewhere.

(For those reading this that don't know, all Puerto Ricans are born US citizens and they migrate, not immigrate)
I dont think doctors or engineers are middle class. They are upper class.
 
My theory is because it’s hard to tell the difference between Regional Mexican and Spanish Hits
Huh? There are few formats in the whole world that are easier to tell the difference from than those two. It's like the difference between traditional country and hip hop.
 
I dont think doctors or engineers are middle class. They are upper class.
Some are. Most are not: we are talking about those who have migrated from Puerto Rico.
 
I guarentee regular listeners dont know that nor have they even thought of it... most have no thought or care about format flips nor do they know when its happening etc.. this only applies to radio geeks.
And if anyone is paying attention, it’s not to 96.7.
 
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