Do you think the fact that 100.3 is no longer an Urban AC station is the reason why WDAS is doing so well
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WDAS
- Thread starter CassChopper96
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It certainly helps, but isn't the only reason.
WDAS has always had a strong connection to the community it serves, and has a TON of heritage behind it. Like Action News, and (to a slightly lesser extent recently) B101, people have grown up with it, it's a comfortable familiar voice. 100.3 has made so many shifts and changes, people don't really know what to expect anymore. And the ratings clearly show it.
WDAS has always had a strong connection to the community it serves, and has a TON of heritage behind it. Like Action News, and (to a slightly lesser extent recently) B101, people have grown up with it, it's a comfortable familiar voice. 100.3 has made so many shifts and changes, people don't really know what to expect anymore. And the ratings clearly show it.
They shuffled off the 103.9 signal in a swap, but who knows what they're thinking. It looked like they might have a winner with Classix, but ratings have plateaued.
What they're doing with 100.3 right now is just confusing, and the ratings clearly show it.
It'll be 17 years this month since Y100 died. And (holy crap) 25 since WDRE was flipped.
17 years. It was 2005. Damn, time flies.
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