I think the only option has for KROQ is Active Rock. There really is not an audience for country. And They will fail Hard if they try to compete with Ihearts 103.5 and 104.3
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
KROQ
- Thread starter CassChopper96
- Start date
- Status
Speaking of 104.3 I really miss K-big a very unique station it was. Now I could have done without there noon disco workout hour but I liked the station. ITS THREE O CLOCK IN THE WEST
I think 103.5 and 104.3 are both iheart radio stations. But i believe KOST 103.5 leans older while 104.3 plays a lot more current music
Yes they are both iheart stations. K-b-i-g was the format prior to switching it to MY FM.
WNEW, an Audacy station, is holding its own against iHeart's Wall of Women in NYC (WHTZ/WKTU/WLTW), and WPLJ survived for several years against them before becoming a godcaster. Not sure what's stopping Audacy, when a rhythmic-leaning Hot AC is a void that could be well filled if done right.
See post #267 in this thread.
If that's the way they'd want to go, all they need to do is add some currents to KTWV.
K.M. Richards
Program Director, The Eighties Channel™
Sometimes I honestly wonder if anyone actually reads the threads before sharing their "words of wisdom".
True. To be fair, some threads, like “A Day in the Life of A Lamptimer” are over 200 pages long!
There is no rule that two stations within the same cluster cannot have some songs in common.
Rhythmic Hot AC is a very different format from a tempo and stationality standpoint than what 94.7 The Wave brings to the table. I am not saying it is necessarily the best route for 106.7 to take; it probably isn't. I'm just saying the existence of 94.7 The Wave by itself should not be an immediate disqualifier.
Audacy better be careful. Them switching the switch from alt to Dave FM in San Francisco hasn't exactly set the world on fire as far as numbers go.
And as Mr Eduardo has said numerous times it's very expensive to blow up a station. Basically you are starting from scratch. While some of us are writing kroqs eulogy I bet they won't be going anywhere anytime soon and Audacy will figure out a way to improve it and make it competitive again.
I do wonder what there billing is these days? Is it similar to what Alt 98.7 bills?
And as Mr Eduardo has said numerous times it's very expensive to blow up a station. Basically you are starting from scratch. While some of us are writing kroqs eulogy I bet they won't be going anywhere anytime soon and Audacy will figure out a way to improve it and make it competitive again.
I do wonder what there billing is these days? Is it similar to what Alt 98.7 bills?
Last edited:
But the current problem is that the audience at KTWV is starting to age, so they're going to have to evolve the format. Likely by adding currents. When they do that, it might alienate some of the 6+, but it will help them in 25-54. Since they know they're going to do that, flipping another frequency to Rhythmic Hot AC creates their own competition.
Sure, but a radio station is more than songs. It's a brand. So if the audience perception is that you have two stations doing the same thing, one station cannibalizes the other. It's not just about songs, but rather the audience those songs attract. That's what you're selling.
It's worse than starting from scratch. Because you chop off the revenue the old format made, and then you go six months with no new revenue because the new format is running commercial free. Then you have to wait until the new format gets some consistent ratings. It might be a year of no real revenue, while you're also investing money in the new format, and also paying the existing cost of station operations. So is that something you want to do after just having done that with KNOU?
Great points ThebigA. By the way how is 97.1 doing with all news since the destruction of chr?
We don't really know yet.
Sources tell me the show killer is spending a lot of time on the west coast - exactly what that means is anyone's guess.
According to the woody show show killer is a great guy but horrible at his job. Notice how pretty much as soon as show killer left alt 98.7 not to soon after there numbers improved. Just sayin...
remember when 97.1 was CHR? How did that work out
Won't happen and it be a waste there is no need for it.
Meanwhile, changes are coming to Audacy Alternative stations...
"Meanwhile, KROQ/LOS ANGELES middayer NICOLE ALVAREZ and afternooner MEGAN HOLIDAY will be focusing on their home market with HOLIDAY continuing to do middays at KKDO (ALT 94-7)/SACRAMENTO.
ALVAREZ was previously hosting middays at MIAMI, SEATTLE, PORTLAND, and LAS VEGAS.
HOLIDAY relinquishes afternoons in SEATTLE."
"Meanwhile, KROQ/LOS ANGELES middayer NICOLE ALVAREZ and afternooner MEGAN HOLIDAY will be focusing on their home market with HOLIDAY continuing to do middays at KKDO (ALT 94-7)/SACRAMENTO.
ALVAREZ was previously hosting middays at MIAMI, SEATTLE, PORTLAND, and LAS VEGAS.
HOLIDAY relinquishes afternoons in SEATTLE."
- Status