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CXR Trust Given Until February 15, 2022 To Sell WSUN & WPYO
- Thread starter Y2kTheNewOldies
- Start date
So that would consist two more Spanish Tropical formats under the El Zol brand in Florida. Followed by WXDJ and WMFM.
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That was inevitable. Taking the *El Zol* brand from Miami and expanding it statewide.
WXDJ is not "tropical". It is nearly all reggaetón and related material, which makes it most comparable to CHR or Churban.
It is 60% current and recurrent, and 40% gold. The top songs play about 70 times a week, meaning roughly 2:15 repeats.
70 times a week? 70 TIMES A WEEK?!?!?!
Jesus ****ing christ, no wonder why I sometimes turn off the radio for a bit; because it is so repeat-heavy! I would've been fine if that was significantly cut back so that more songs can be added but 70 times a week? That's too much.
This would be a significant decline in the number of spins, compared to the current formats. The most played songs on 97X and Power are getting 97 and 92 spins a week, respectively.
Those domains were not registered by the registrar that SBS uses for their domain registrations. While it is possible they are simply parked there, it is more likely this was a simple case of a squatter.
-Signed the guy who has built his brand on accurately tracking radio station domain registrations since 2006.
Well then thank you for what you do!
That is a very normal rotation for a CHR station or for other formats that are based on current hits such as Urban, Regional Mexican, etc.
The average person listens to a bit more than an hour a day to radio, and they listen to 5 to 6 different statiohns. If a particular song is played 70 times, the math says that in a week they might hear it to to three times at the most. If it is a favorite, popular song, that is not too much at all.
Obviously, an "average listener" does not exist. Some listen 20 hours a week and to the same station, some have a short commute and listen perhaps two hours total a week. All is done on averages.
Of course, formats that appeal to older demographics either do not play currents or they play few, and they don't play them as often.
And going back the the 60's, hugely popular WABC in New York played the #1 song every 90 minutes... that is over 110 spins a week.
Hit radio, going back to its creation by Todd Storz in 1952 (70 years ago this year!) has always played the "powers" at around two hour rotations.
The general thinking is that Hispanics in the US tend to listen to radio for more hours weekly than non-Hispanic whites, so even in CHR formats the repeat plays will be a little bit less than on general market hit-based formats.
However, if you look at CHR stations in markets like San Juan, PR, you will find that rotations match similar formats on the US mainland, making the possible reasoning to be that when there are more stations to choose from, rotations will be tighter in current based formats.
Same is true at country radio. I just checked yesterday's playlist for WWYZ Hartford and, sure enough, "If I Didn't Love You," "Half of My Hometown," "One Mississippi," "Thinking 'Bout You," and a few others are all getting spun every 2 to 2 1/2 hours.
I heard that CHR stations in the 80s and maybe 90s played their powers about 40-50 times a week. Can you confirm this?
Probably closer to 70-80 in Hartford. WKSS had a very tight playlist in the '80s with few recurrents and little if any gold. Not sure if that carried through to the '90s. I had aged out of CHR by then.
And people really think that every station back then carries a progressive rock format that plays plenty of deep album cuts.
At least WFUV is still on the air.
Nor in my experience. CHR has always had powers in between 65 and 95 spins a week. And those that had lower spin counts were often explained with dayparting, where in 9 AM to about 3 PM the powers rotated more like a "B" current and a big more recurrent / gold got played.
"Housewife time"? WBZ in the mid/late '60s before going to chicken rock wouldn't play uptempo songs like "Satisfaction" or "Sock It To Me, Baby" until the kids were out of school, and conversely, would give Al Martino and the Pozo-Seco Singers a rest from 4 p.m. into the evening hours.
radiodiscussions.com/threads/WSUN97-1.737834/
I was wondering why this didn't get much action - I asked about this during the summer, however I was in the wrong neighborhood.
I was wondering why this didn't get much action - I asked about this during the summer, however I was in the wrong neighborhood.
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