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Lowest KUBE ratings ever, in December PPM

Why is everyone so convinced that 93.3 is going FM sports? To me, it would seem 96.5 would be the logical signal for that, as from what I understand, they're carrying most of the play by play also on 950. That would move Jack to 93.3, though it probably won't be known as Jack anymore. As for swapping the calls with 95.7, that won't happen. Remember, when 102.9 went sports a few years ago, the calls were not changed then, nor were the FM calls moved when WBBM or KCBS went FM. In my above scenario, the KJAQ calls will move to 93.3 and the KUBE calls would move to 96.5, but that would be the extent of the call letter changes, though if they're changing calls they may change the 96.5 calls to something like KKJR. There's another example of that, in Atlanta. The only reason I don't see Jack staying around in this situation is because iHeart isn't using that brand in many markets. As far as I know, the only one they've launched on their own is Jacksonville, and they've dropped the brand in Sacramento and I think in at least one other market. They still own the station in Baltimore, but again, that was held over from CBS.
 
bobdavcav said:
Why is everyone so convinced that 93.3 is going FM sports? To me, it would seem 96.5 would be the logical signal for that,
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Because KUBE is clearly about to change formats, and KJAQ is not. Jack is a Top 10 station in Seattle and iHeart would be foolish to screw with it. These multiple flips of stations are very expensive and usually don't work. They confuse listeners who have their stations on pre-sets. So no, moving Jack to 93.3 is very unlikely. It's easier to move the sports to the new sports station.
 
Place yer bets! LOL. My guess:
93.3 Sports simulcast w 950, calls KJR-FM as calls are only important for branding IF they actually are used for branding. As 950 currently does.
95.7 remains The Jet. New calls but not KUBE. Maybe jet themed? looks like KJJT is open, for example. Doesn't really matter as they do not use the calls at all in the imagining.
96.5 is not broken, do not fix that which is not broken....
KUBE calls? Could throw them on 106.1 but unless you are using the calls to build a brand I suspect they will park them on some random market 250 station. KUBE branding is hardly what it used to be in the Seattle market- not sure there is much value there. Might even be negative value in some minds.

But then, what do I know? The music programming on 96.5 HD2 is so much better than 107.7 right now I really wish iHeart would move that format to 93.3 and just take them out. But that seems to be a pretty small pie to slice (Alt Rock) at this point.
 
I'm not convinced sports will be the flip, but if it is, it will be a strange position for Bonneville to be in with 710. Typically they are the ones who blow up a full-market music format to put sports/talk/news on FM, willing to take a short-term loss for a long-term build. In this case, they will be the AM sports station left behind, without a sister station to even consider using.

Flipping the KTTH translator to a 710 simulcast would not be surprising, but the market is just too large for that to really move the needle. It might help with marketing and perception though.
 
The New Chico said:
Place yer bets! LOL. My guess:
93.3 Sports simulcast w 950, calls KJR-FM as calls are only important for branding IF they actually are used for branding. As 950 currently does.
95.7 remains The Jet. New calls but not KUBE. Maybe jet themed? looks like KJJT is open, for example. Doesn't really matter as they do not use the calls at all in the imagining.
96.5 is not broken, do not fix that which is not broken....
KUBE calls? Could throw them on 106.1 but unless you are using the calls to build a brand I suspect they will park them on some random market 250 station. KUBE branding is hardly what it used to be in the Seattle market- not sure there is much value there. Might even be negative value in some minds.

But then, what do I know? The music programming on 96.5 HD2 is so much better than 107.7 right now I really wish iHeart would move that format to 93.3 and just take them out. But that seems to be a pretty small pie to slice (Alt Rock) at this point.
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My guess is similar to yours - 93.3 simulcasts KJR 950, and gets the KJR-FM calls. KUBE calls could move to either 95.7, 106.1 or to some AM station across the country.

bobdavcav said:
Why is everyone so convinced that 93.3 is going FM sports? To me, it would seem 96.5 would be the logical signal for that, as from what I understand, they're carrying most of the play by play also on 950. That would move Jack to 93.3, though it probably won't be known as Jack anymore. As for swapping the calls with 95.7, that won't happen. Remember, when 102.9 went sports a few years ago, the calls were not changed then, nor were the FM calls moved when WBBM or KCBS went FM. In my above scenario, the KJAQ calls will move to 93.3 and the KUBE calls would move to 96.5, but that would be the extent of the call letter changes, though if they're changing calls they may change the 96.5 calls to something like KKJR. There's another example of that, in Atlanta. The only reason I don't see Jack staying around in this situation is because iHeart isn't using that brand in many markets. As far as I know, the only one they've launched on their own is Jacksonville, and they've dropped the brand in Sacramento and I think in at least one other market. They still own the station in Baltimore, but again, that was held over from CBS.
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RadioInsight tweeted (via a reply to me) that they'd been hearing about a likely simulcast of KJR 950 coming to 93.3. While I wouldn't say it's absolutely going to happen, RadioInsight is known to be a reliable source of radio news. If 93.3 does become a simulcast of KJR 950, there's a real possibility it'll swap calls with 95.7. It's true that WBBM and KCBS didn't replace calls on their FM simulcasts, however, KNX Los Angeles did when they started simulcasting on 97.1. This means KKJR-FM is extremely unlikely if they can just move KJR-FM.
 
KJR 950 has made some considerable strides in trying to be on par with 710 over the past few years. With that being said, I would argue that 710 is a still much better station overall. It will be interesting to see how KJR continues to build up their brand if sports land on 93.3.

As for the current format on 850. I don't think it's very likely to see BIN on either 950 or 1090. While it is providing an important service, they're probably better off leaving the format on a signal that reaches Tacoma, Auburn, Federal Way, and Kent.
 
The BIN 850 cume is 12,000. I doubt more than 12, or 120, are listening at any time...
Seriously, does the BIN network succeed anywhere? It's not in the Atlanta ratings, and 910 San Francisco cumes half of that.
 
Ratings wise, it certainly is a colossal dud.

It airs on a decent FM signal in Hampton Roads (Norfolk, Virginia Beach, et al.) and scored a 0.3 share there the last time I looked.
 
950kjr.com
kjrsports.com
sportsradiokjr.com

...all lead to the home page of 950 KJR. The last two were probably created during the 102.9 FM days; either of those could easily be marketed as the primary URL for the brand moving forward if & when sports radio appears on 93.3 FM.

iHM likes to use "The Game" for several of its sports radio properties, but I was unable to find any registered (let alone active) URL that would be associated with 93.3 in Seattle.

I suspect the KJR brand will live-on in a sports radio capacity if it indeed is given an FM home at 93.3 FM. Because Seattle is a PPM market, whether or not the call letters are changed at 93.3 FM and / or 95.7 FM doesn't matter a whole lot. Look at Chicago and Atlanta, for example. The FM home of Newsradio WBBM in Chicago still sports the "WCFS-FM" calls whereas "WBBM-FM" remain associated with CHR/Pop station, B96.

93.3 FM could always change to KKJR (this would be similar to Atlanta, where News/Talk WSB's FM home bears the WSBB call letters).
 
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If they go Sports or simulcast KJR, here’s why:

1. Sports makes money, even with low ratings. You can have lower ratings and still make money with Sports. Certain advertisers want to be associated with Sports.

2. When a team’s broadcast rights comes up for renewal, if the station carrying the team is AM only, they can use 93.3 to offer the team FM. A lot of the time, teams want FM and will decide to take that offer. Having programming surrounding this or that team if they win the broadcast rights will allow them to make even more money for the reason I described above.

3. KJAQ’s Seattle Kraken games can simply shift to 93.3. This would allow more if not all to be heard on FM, and it would allow KJAQ to continue with it’s regular format, instead of pre empting it for play-by-play.
 
TheBigA said:
Pretty hard to generalize about the behavior of young people, other to say it varies.
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Exactly. Folks on this board need to discontinue the assumption that teens, or a young audience who like one kind of music is loyal to station X, and another group to station Y. Now you have literally hundreds of streaming options, social media platforms, and subscription music all right there on their phone.
 
I expect this stunting is to keep going on all week. They may switch on Friday. I am really confused what they are going to switch to. I wouldn’t mind if they did go sports. I hope they don’t switch to Alt 93.3 or go Spanish. I don’t think they will go Hot AC to compete with KPLZ. Maybe they could possibly go Active Rock to compete with KISW and be a combo with KZOK.
 
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