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Holy Tejano! SA now has 4 of those stations

AnyHuman said:
With KLEY's recent flip, now San Antonio has 4 Tejano signals.

KEDA 1540/99.9: Radio Jalapeno
KXTN 1350/107.5 HD2: KXTN 1350AM & 107.5 FM HD 2
KLMO 98.9/92.1: Home
KLEY 95.7/KHHL 103.1: Tejano 95.7 - Tejano 95.7

I'm guessing at least one of them will disappear by the end of the year. But which?
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Two AMs and two terrible FM rimshots. The two stations that do have translators aren't actually covering the entire market adequately.

So in some parts of town, technically there are zero Tejano stations. It all depends on how you see it.
 
KLEY isn't that bad. KLMO is but they also have 92.1 downtown. KXTN you can forget about. KEDA has good coverage in and around downtown.
I'd say northeast SA is the area with weakest Tejano coverage.
 
KLEY isn't really that solid on the northside and northwest. But it is the best out of the 4 with coverage on FM.
 
I keep expecting David Eduardo to jump into this thread. He's posted before that the audience for Tejano music is too tiny and too elderly to interest advertisers. Is the genre still strong in San Antonio and are there enough potential listeners of any age to support all these stations?
 
CTListener said:
I keep expecting David Eduardo to jump into this thread. He's posted before that the audience for Tejano music is too tiny and too elderly to interest advertisers. Is the genre still strong in San Antonio and are there enough potential listeners of any age to support all these stations?
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Tejano appeals to mostly those over 45 to 50. The production of new music is very limited compared with 15 to 20 years ago. This is not a format that can be revived as there is just not enough music that is still well liked to sustain the format.
 
stan said:
People looking to write off losses for tax purposes?
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One does not operate a station at a loss today to get some kind of tax advantage. Companies want to make a profit, and they only pay taxes if a profit exists. Why would anyone lose money on purpose?
 
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Tejano is a regional music that is and has been popular for decades in this particular area of Texas. The families of Hispanic origin that have lived in this region for generations are the fans. These are the bands playing the local dances and such. In some respects it might be similar to polka or bluegrass in their respective regions. From my experience in places like Eagle Pass, Texas, it was popular among the young and old alike. I'm sure that has changed. I saw the emergence of Tejano and how many went from English Top 40 to Tejano almost overnight. It was almost like how Disco ruled in the 1970s.
 
AnyHuman said:
Which one? Figured he was off radio in between the time he left KXTN and now.
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I can't recall. Corpus or Victoria, I think.
 
b-turner said:
Tejano is a regional music that is and has been popular for decades in this particular area of Texas. The families of Hispanic origin that have lived in this region for generations are the fans. These are the bands playing the local dances and such. In some respects it might be similar to polka or bluegrass in their respective regions. From my experience in places like Eagle Pass, Texas, it was popular among the young and old alike. I'm sure that has changed. I saw the emergence of Tejano and how many went from English Top 40 to Tejano almost overnight. It was almost like how Disco ruled in the 1970s.
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The first really major success of a pure Tejano format was in the later 80's in San Antonio.

Wikipedia: "In 1986, KBUC-AM-FM were bought by TK Communications. On September 2, 1988, TK Communications changed the FM station's call sign to KZVE, becoming a Spanish-language adult contemporary station, known as "K-Suave" (K-Soft). KBUC (AM) became KXTN, airing a Tejano music format.[7] In 1991, TK Communications decided to swap the formats on the two stations, given that 1310 had significantly higher ratings than the FM counterpart, with 1310 AM becoming Spanish AC, as KZVE, while 107.5 switched to Tejano. "

TK, under John Tenaglia (one PD said working there was like having a daily root canal), put Tejano on 1310 and AC on 107.5, but then the ratings gave the Tejano format much higher numbers than the FM, so they swapped.

But by the end of the 90's, the genre was losing stations and ratings. It was getting older and older, and by around 2010 when the PPM hit Dallas, Houston, Austin and San Antonio, there was not enough cume to keep any Tejano station in the higher group of stations. And the audience was aging.

Another issue is that the huge growth of first and second generation Mexican and Mexican-Americans in all those Texas markets has pushed Tejano to a secondary status. Tejano is not widely popular or even heard on the radio in most of Mexico; it is called "Tejano" because it comes from Texas.
 
And now EMF gets KHHL 103.1 in exchange for the 102.9 translator in Portland, OR theyve been programming as We 102.9
 
AnyHuman said:
Which one? Figured he was off radio in between the time he left KXTN and now.
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He’s on FierroHd here in Houston on KLOL HD2.

I believe FIERROHD is also on a sub channel in Dallas. And also on the Audacy app .With Bo Corona too.
 
DavidEduardo said:
I can't recall. Corpus or Victoria, I think.
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IIRC, he was doing radio part-time for Grubbs up in Kerrville. They had a couple of translators running a weird 50% Regional Mexican + 50% Tejano hybrid format. I've heard of Tejano/Norteño hybrids working in South Texas, but never this. I think the format lasted a few months before they wise'd up and decided to go with conservative talk (better format for the region IMO).

Having said that, it amazes me that no one has bothered to evolve the "Tejano" genre to sound a bit more modern instead of the 80s style sound it is stuck on. With how popular the accordion is in South Texas/Northern Mexico, you'd figure the folks at Alpha would take a chance at giving the playlist an accordion heavy sound. I mean, what else do they have to lose here? They're already risking playing with a 'dead' format. They may as well experiment with it.

But then again, I suppose they don't want to bleed too much into KSAH. I guess they just want to finish cleaning off whatever KXTN left on the carcass.
 
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