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The Breeze Blows Out of Town

Funny to hear the DJs on Q102 just now talking about "being heard on 106.1 too" and they think they just "crossed signals". Yeah, that's how FM works lmao...

Well since the Breeze is no more, now's a good time to share this 30 minute aircheck I recorded a while back of them. Enjoy! WISX 106.1 THE BREEZE 30 MIN AIRCHECK : Free Download, Borrow, and Streaming : Internet Archive
Honestly, the jocks shouldn't mention 106.1 at all. Don't confuse listeners, let them know Q102 can be heard on 106.1 just for Q102 to disappear from 106.1 at some point soon. If Q was moving to 106.1, I could understand it, but not this.
 
I would be truly surprised if they went any sort of rock route. Then again, who was the last to try to compete with MMR/MGK- YSP? The Hawk? And how long have they been dead?

Times are different. Look at the ratings of MGK/MMR combined. Yes, it would be challenging to siphon off listenership from those two, but then again, flipping to country would have the same effect. Just because Bobby Bones is the company's poster child doesn't mean it will get ratings.
 
I would think a different type of country stations would be the best option. Can't recall of any time in the last 30 years anyone has tried to take WXTU's listeners.

I really hope for something new to the market...only to see how fast it is flipped again! the Philly market is not progressive enough for new formats.
Two Country stations for Philly,but ZILCH for us in Brooklyn,NY????
 
So 106.1 has aired Beautiful Music; Hot AC; Mainstream Top 40; "Hot Hits"-style Top 40; back to Mainstream Top 40; Smooth Jazz; then (as "Philly's 106.1/My 106.1/Mix 106.1") they seemed to go from Rhythmic AC, to Hot AC, back to Rhythmic AC, and then back to Hot AC; then Rhythmic AC (as "Real 106.1"); Soft AC; and now whatever it is they're cooking up. Has any other station in Philly had this many formats?!
 
Worth nothing that the station was doing pretty well during the Mix 106.1 era, if I remember correctly. I wouldn't be the least bit surprised if they just put that back on (but with a different name).
 
So 106.1 has aired Beautiful Music; Hot AC; Mainstream Top 40; "Hot Hits"-style Top 40; back to Mainstream Top 40; Smooth Jazz; then (as "Philly's 106.1/My 106.1/Mix 106.1") they seemed to go from Rhythmic AC, to Hot AC, back to Rhythmic AC, and then back to Hot AC; then Rhythmic AC (as "Real 106.1"); Soft AC; and now whatever it is they're cooking up. Has any other station in Philly had this many formats?!
104.5 for a while was the AC/Hot AC/CHR/Hot AC/Rock AC/Soft AC/Spanish/Alternative trend. (Some of that Hot AC/CHR jump was during the Star years where they could be Hot AC/Rhythmic AC or CHR depending on the day. lol)


100.3 also has a tough run:

AC, Hot AC, Alternative, Urban, RNB, Old School, R&B AND Old School, RNB, and now R&B and HipHop.
 
So 106.1 has aired Beautiful Music; Hot AC; Mainstream Top 40; "Hot Hits"-style Top 40; back to Mainstream Top 40; Smooth Jazz; then (as "Philly's 106.1/My 106.1/Mix 106.1") they seemed to go from Rhythmic AC, to Hot AC, back to Rhythmic AC, and then back to Hot AC; then Rhythmic AC (as "Real 106.1"); Soft AC; and now whatever it is they're cooking up. Has any other station in Philly had this many formats?!
I'd also argue that during the "Philly's 106.1 to My 106.1 to Mix 106.1" period, they only really went from Rhythmic AC to Hot AC and didn't bounce back and forth too much. Once they adopted the Mix moniker, they stuck with straightforward Hot AC
 
My bet is they launch the new format Friday afternoon At 5pm
Why would they launch a format on a Saturday? What is the significance of March 12, other than that being the date in 1993 when they launched Smooth Jazz (an obscure fact that has no bearing on what's happening in 2022)?
 
I'd also argue that during the "Philly's 106.1 to My 106.1 to Mix 106.1" period, they only really went from Rhythmic AC to Hot AC and didn't bounce back and forth too much. Once they adopted the Mix moniker, they stuck with straightforward Hot AC
I may be misremembering. I feel like they wobbled back and forth a couple times and that us geeks found it rather amusing.
 
Why would they launch a format on a Saturday? What is the significance of March 12, other than that being the date in 1993 when they launched Smooth Jazz (an obscure fact that has no bearing on what's happening in 2022).
I didn’t realize it was a Saturday sorry I was thinking mabye an eagle 106 relaunch under the hot ac format
 
The web site now says "Under construction - Now playing Philly's #1 hit music station!"

The last song on the playlist was Billy Joel's "Scenes from an Italian Restaurant" at 11:52 PM, and then they shut off the Lite at midnight.

Thanks to the unexpected simulcast on 106.1, this is the first time I've listened to Q-102 for any length of time recently, and I noticed they're pitching up the music quite a bit. Considering how many artist these days are using pitching and Auto-Tune to sing higher than their natural range (most obviously on Ed Sheeran's recent hits), speeding it up even further sounds like everyone's inhaled a little bit of helium.
 
Considering how many artist these days are using pitching and Auto-Tune to sing higher than their natural range (most obviously on Ed Sheeran's recent hits), speeding it up even further sounds like everyone's inhaled a little bit of helium.
That's part of why the whole speeding-up-peoples'-art thing drives me nuts. The artists and producers work damn hard to get a record to sound the way they want it to sound and then some...um...spreadsheet-wielding executive in a suit (I believe that's the new technical term?) mucks it up. It makes me wonder if anyone at those stations actually ever listens to what's on their air.
 
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I was thinking mabye an eagle 106 relaunch under the hot ac format
They have no real reason to recycle the Eagle 106.1 name but they recycled the Sunny 104.5 name so I guess I wouldn't put it past them. I'd certainly enjoy seeing the name return to the market. Strategically though, it would be nothing more than a cute nod to those of us who remember WEGX. And I am leaning toward a return to Hot AC as opposed to trying to duke it out with WXTU or WMGK.
 
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Well since the Breeze is no more, now's a good time to share this 30 minute aircheck I recorded a while back of them. Enjoy!
It really was quite bad. Bland music, bland imaging, no live talent outside of the morning show. Just a cheaply run, throwaway format. Why do people want radio stations to be so boring? The 6+ numbers weren't great and I'll bet a lot of them were not even in the advertising demos.
 
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Does anyone else not get why, if the demos were so bad, they didn’t just segue in to mainstream AC a la KOST/WLTW/etc? They were coming close with some of the newer stuff and could have made a pretty easy transition.

With a signal that’s had so much trouble finding success, and AC being a successful format in the market, I don’t get why they gave up so easily on competing with B101.
 
Just because previous people tried recycling Sunny doesn’t mean today’s people under today’s conditions would even consider bringing back Eagle. Heck, bucking the “Breeze” moniker in favor of WISH might have made more sense for soft AC. And even that would have been a stretch.

Weirder things have happened. Regurgitating a long dead brand isn’t the most bizarre.

Moving the Gambler to 106–now that might be the most bizarre thing they could do.
 
Part of the country pie is likely worth more than 100% of soft AC. Plus the value to the iHeart national country platform.



iHeart doesn't do "different." They will do what they do everywhere, which is Bobby Bones in the morning, and current hits all day.
They're still local in the morning in a few markets. Previously cited Hartford is one of them, with WWYZ's Damon and Corey, whose show predates Bones' by several years, still a fixture in a.m. drive.
 
Does anyone else not get why, if the demos were so bad, they didn’t just segue in to mainstream AC a la KOST/WLTW/etc? They were coming close with some of the newer stuff and could have made a pretty easy transition.

With a signal that’s had so much trouble finding success, and AC being a successful format in the market, I don’t get why they gave up so easily on competing with B101.
Right? If they had a hot format they want to switch to, they'd have it ready to go. If they were trying to beat a competitor to a format too (like when Max 95.7 suddenly flipped to Jammin' Gold), it'd be right away. I don't get the simulcast.
 
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