My favorite was B101 at a labcorp type place. No surprise that it was 101 at all, but “Pour Some Sugar On Me” was a hoot in a medical office.
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The Breeze Blows Out of Town
- Thread starter kenneykop
- Start date
And that's a fully produced ID so they pretty obviously knew that they were killing The Breeze...and that they were actually planning to simulcast Q102 instead of just flipping the format.
Hmmmm. Now that is intriguing.
Does Audacy have any Soft AC's anywhere?
Any remaining? I don’t know. But hey, gotta start somewhere. In theory. 😂
From the Shoulda Coulda Woulda think tank (which usually is nothing more than second-guessing) :
The thought here is that *if* they had a company-comfortable format in mind -- whatever form it takes -- to go with it commercial free all day for a few months to build some sort of a 'core' listener base to evaluate. Simulcasting another commercial-festooned racket by which to observe hitherto audience appeal seems to be a reckless waste of time.
Unless this // broadast is permanent (?)
The thought here is that *if* they had a company-comfortable format in mind -- whatever form it takes -- to go with it commercial free all day for a few months to build some sort of a 'core' listener base to evaluate. Simulcasting another commercial-festooned racket by which to observe hitherto audience appeal seems to be a reckless waste of time.
Unless this // broadast is permanent (?)
Considering WBEB and WOGL will benefit the most to Breeze going away, why would Audacy create something that would just continue to fragment those audiences?
In speaking to a lot of people today trying to get an idea on why this is happening, I'll share these two points...
1) Breeze was 15th 25-54 last month. That's why they're gone.
2) This move is all about hurting Beasley's cluster and could be bigger than just flipping 106.1. You can try to discern the meaning towards that as it can be construed in multiple ways.
The cluster there wouldn’t have the challenge they have with WBEB, WOGL. Kind of need to move the B firmly put of the 80s to make it work from that perspective. Looking at the Sound’s recently played, to roughly mimic that would be counterproductive, I think, here. But if you carved up the swim lanes a little more clearly, maybe. Better than what they get today? Interesting question.
Are they actually allowed to leave it as a simulcast? I remember when they did this with 104.5 and 106.1, it wasn't a real simulcast because of some far-fetched rule?
Why would they permanently simulcast WIOQ on the exact same type of signal though? Seems redundant to me. Unless I misunderstood what you're saying.
“Hurting Beasley.” Well….I mean they are the obvious target. Should be interesting.
Good points.
15th place?! Wow. Soft AC apparently failed here in rather spectacular fashion!
So it looks like a betting man would put his money on Country or some version of Rock. But I wish that man would explain why they didn't just flip the damn format. Somewhere, Julius is running out of tape.
Seattle...
Why would Audacy want to create a new Soft A/C brand, when they spent all the time and energy reshaping B101 away from what sounded like a Soft A/C?
Yeah, this is not permanent.
But wait, I’ve got it. They’re introducing CHR to 106 to in fact resurrect it as Eagle.
Then 102 becomes Q Country.
Under the radar, 104.5 quietly preps to become Rumble 104.5, Philly’s real rock that really rocks.
Please don’t take a word of that as a serious prediction.
Bobby Bones and Rover (in lieu of Woody) in Philly? 😉
Well, I can't really remember the last time 101.1 sounded like Soft AC. I mean, I guess I vaguely remember it when it was on in the nurse's office in my elementary school.
I was just thinking that since Top 40 tends to be an expensive format (and since 96.5 ain't exactly setting the world on fire), and since they clearly want 101.1 to be "hot," that it might make sense. But hearing how poorly the format performed on 106.1 has basically squashed that idea entirely.
If the bullseye is on Beasley, the plausible answers become pretty clear. The question becomes the “how.” And then what does Beasley do over time. Or will they need to? If this turns out to be a dud, follow the old advice about letting the person digging a hole keep digging.
Give up. Donate the signal. Let people who don't have to make money from ad sales to stay on the air operate it.
Bill
Bill
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