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WECK shuffles their lineup
- Thread starter ckg279
- Start date
The revolving door never stops at WECK. According to the Facebook post, it's "Live & Local". Is the PD really doing a "live"
7--Midnight shift? Also seems unlikely that the overnight shift would be "live". It's perfectly fine if all the shifts are voice tracked. No need for "puffery"...
7--Midnight shift? Also seems unlikely that the overnight shift would be "live". It's perfectly fine if all the shifts are voice tracked. No need for "puffery"...
Puffery is coin of the realm here and in the business and on this board, 'bolt. Chortle.
A very interesting line-up change. Chille is a known morning show act, and Donahue for years did 10-noon at Oldies 104.
This may be a better fit for the station and the air staff. The down side is, it may take a year to shake out and take hold because 'legacy' listeners are notoriously change avers. "Why did you make all these changes, we liked it the way it was." We hear this a lot in the restaurant business which has to constantly adapt.
What revolving door???? Cumulus, Audacy and Town Square have more people leave in a day, than WECK has in 5 years. It's good to shake things up. Being stagnant certainly has not helped radio, and since I have a genius marketing mind, I am the only one shaking things up and keeping it interesting. You should be bowing down to me.
BTW, you may want to stop using the word "unlikely". THat is your opinion. if you knew anything at all, it would be they are or are not live. Here's a hint.....it's live. WECK is not a VT kind of station, and I am not a VT kind of guy.
SO, wrong again.
Removed insulting remark. Don't do it again, Buddy.
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Voice Tracking (when done well) can sound "Live". Is your overnight guy there to take phone calls at 3am? Do you fill in when he calls in sick?
So you shuffled your line up because it was stagnant. Obviously, you weren't happy with the results or wouldn't "Shake things up". Stations don't make changes for the Hell of it. It just seems that way with some of these failing formats...
Sometimes we make changes to make a good thing better. Sometimes we change a shift around because two staff members have other interests, whether another job or family, and it seems to be good for morale to invert their shifts. Sometimes we just feel that a change will improve things.
Change does not mean a station is failing. At a number of stations I owned or managed, we had at least quarterly meetings to see how we could stay fresh and everything we did was examined deeply. And those were stations that were market leaders and they did changes just for the hell of it to stay ahead of the competition.
And don't overlook the differential nuance between "change" and "evolution".
Every market should have stations like WECK. This is how I wish radio could still be.
I like shaking this up. We did not make a change because we are not doing well, we are doing great. but we always strive to get better. That's what driven people do.
Fair enough. Are you trying to improve the ratings, revenue, and on air product? Since you don't trust Nielsen, the ratings shouldn't matter. The new line up won't affect Nielsen. You seem to have unrealistic expectations for an Oldies format. WECK serves a niche well-- which is the over 50 crowd. Unless you change formats, your audience is established...
So, mods ... how many warnings and pats-on-the-wrist before an offender gets double secret probation? Cough.
Voice tracking sounds like absolute garbage. I hated it when 1050 CHUM used to pretend to be live. No current temp on weather checks and no more live callers. Boy did that station ever SUCK! Good to see it go. It just wasn't managed properly, unfortunately.
The best radio is always done live and local.
Yeah, giving the Time & Temp is really compelling content. Most people look at their phone for that. It ain't 1970 anymore.
Putting Joe Blow caller on the air asking for "Free bird" is more than a bit trite. Live & Local is misleading. Do you really believe that the WECK PD works all day and then does a "Live" 7--Midnight shift? I don't, but I could be wrong. It's irrelevant. It's easy to air pre-recorded phone calls if that's what you want to hear. Some of the best Radio is not "Live & Local".
If there's actually an event that warrants live coverage, that's a different matter...
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Part of radio's magic traditionally has been its immediacy and connection to the listener. Both of those suffer with VT. It's especially evident when something happens that the audience would find interesting and compelling. If the response from the station isn't timely, people will go elsewhere for information. "You heard it here first" still works to build that relationship with your audience.
Tell that to Casey Kasem or Dick Clark. They seemed to be able to make a career with recorded national stuff.
Just because a host happens to be live doesn't mean he has access to timely information. That can happen when a DJ is locked in a windowless studio without access to the internet or the news. The real problem is when a DJ gets information from an unreliable source and puts it on the air. Then he's causing a bigger problem than if he'd just stuck to his job. These days, immediacy doesn't necessarily mean accuracy. We see that on cable news a lot.
Anyone on the air today would likely have internet. As for misinformation, that's a daily ritual on Right Wing News Talk stations.
Music intensive formats don't need to be live. Technology now allows someone to go "live" from a home studio if a story breaks. When Mick Jagger dies, Rock stations can pay tribute by playing Stones tunes and telling stories. When John Lennon was murdered, Radio was very relevant. There was no internet. People went to Radio for coverage and emotional support. It was traumatic.
That time passed long ago...
The issue is that, aside from artist contacts that only Dees, Bones and Charlemagne can use for truly original content, nearly everything that radio used to do between the songs has been superseded by the Web.
Time and temp? On your smart watch.
Breaking news? On your smart phone.
Gossip? The phone again.
... and so on.
That's the real challenge for talent today is to come up with something UNIQUE, that's not so basic that it can be found on a phone. I was at a music conference with some recording artists, who were talking about the loss of the retail record business from their revenue stream. They said the only growth area for them today is in live performance, because as one artist said, "You can't download THIS," as he pointed to himself. If all you do as a DJ is back announce songs and give the weather, you can be replaced. If you do something unique that audiences will pay money for, then you have a shot.
How many employers, however, would allow a jock to do something unique? Would Howard Stern allow to do what he does if he were just breaking into the business today? Nope.
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