WFAN - AM and FM Split

[BruceNYC]

This afternoon I turned on 660 AM and heard the broadcast of today's Yankee preseason game. 101.9 FM was airing regular sports talk programming. How many people are interested in hearing an exhibition game on the radio? Will Audacy permanently program AM and FM differently?

 

[luperm]

WFAN has done this several times, particularly with Yankee/Giants conflicts. Not really out of the ordinary.

 

[Deleted User]

Spring training.... who cares.

They may have a contractual obligation to air it, so it goes to ancient modulation.

Not a bad strategy as you get to monetize both the game and the show

 

[Marcos_C]

Will Audacy permanently program AM and FM differently?

I guess that this is just for spring training. The regular season Yankees games will likely be on both.

WFAN has done this several times, particularly with Yankee/Giants conflicts. Not really out of the ordinary.

However, they minimize such instances in order to be counted as one station in the ratings.

 

[pjc1961]

Yes, since August 2019 WFAN has taken advantage of the "95% Total Line Reporting" rule to split the simulcast for up to 33.6 hours per 28-day survey period in order to air conflict games.

WFAN-AM/FM To Split For 1st Time Since Simulcast Began In 2012.

A conflict between regular season baseball and preseason football, combined with the relaxation of Nielsen’s Total Line Reporting policy, will result in the split of the AM and FM signals

www.insideradio.com

and Greater Flexibility For Broadcasters In Nielsen’s New Total Line Policy.

If they are about to bump up against that limit in any period, game broadcasts would get farmed out to other Audacy stations.
For example, last spring a few Brooklyn Nets games appeared on (what was then) 94.7 New York's Country.