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March Chicago Ratings
- Thread starter Dr Wayne
- Start date
Here is Robert Feder’s take on the ratings.
They started focusing a little more heavy on 90s and 2000s Alternative than they already were at some point in the last several months. They still play 80s Rock but give or take a lot of Green Day, Garbage, Linkin Park, Blink 182, White Stripes, Sublime, No Doubt, Nirvana, Oasis, Stone Temple Pilots. Seems 50/50 on 80s and 90s-2000s lately. I always run into them playing one of these artists when scanning around
Wow, WXRT is in 6th place.
Is this the best it's ever been in the ratings?
Is this the best it's ever been in the ratings?
https://radioinsight.com/blogs/223989/what-classic-hits-stations-added-this-year/
Interesting article from RadioInsight that could provide some insight on the recent slump of WLS-FM.
Interesting article from RadioInsight that could provide some insight on the recent slump of WLS-FM.
As I have mentioned before, Nielsen is suffering from inadequate panel size, disproportional demos and even from lack of meters due to the global supply chain issues and the shortage of chips. Take all ratings with a grain of salt.
Are the advertisers and agencies sharing that skepticism? If so, are they ignoring the numbers they're being fed and allocating ad spending based on their gut-level perceptions of what the ratings SHOULD be?
The gains of Rock 95.5 are impressive. I think the Metallica concert promotion they did late last year really helped their cause.
Is the claim of a second place tie in A25 - 54 for real? I am very skeptical of that. A second place tie in MEN 25 - 54 would be more believable.
101.1 is getting it from both sides - 93.1 on one side and 95.5 from the other side. Not sure if WKQX even has a legitimate "right to exist" anymore.
Is the claim of a second place tie in A25 - 54 for real? I am very skeptical of that. A second place tie in MEN 25 - 54 would be more believable.
101.1 is getting it from both sides - 93.1 on one side and 95.5 from the other side. Not sure if WKQX even has a legitimate "right to exist" anymore.
August 2013 was the last time 95.5 cracked a 3 share.
Wow, WXRT is in 6th place.
Is this the best it's ever been in the ratings?
No, it was 5th with a 4.9 in August 2020.
No, they are not ignoring and through the MRC have protested. But there Is no alternative.
Most agency buys are either from out of market or done by media buyers who may never have heard most of the local stations. It is all “cost per point” and that is it.
And they buy multi-book averages, often looking at 6 to 8 books and skipping December and Christmas books.
I got potato chips and tortilla chips the other day at Shop Rite what are you talking about lol
Rock does well in Philadelphia and Chicago
And now we know why they spent four years trying to get the Q101 branding back, efforts that probably accelerated once 95.5 flipped to mainstream/“neo-classic” rock.
Having billboards up all over the Chicagoland area is likely helping them as well.
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