March numbers are here

[Mediafrog+]

KFZO may only have a 0.7 share, but that's with a 55 dBu that doesn't even reach downtown Dallas! KQBU-FM may not have the best signal, but they certainly cover Houston better than KFZO covers Dallas, so I think there's potential for a similar format to pull at least a 1 share in 6+ if it were put on KQBU-FM.

Good point, I had forgotten that KFZO is a short stick Class C. I think they may be on the same facility as when the station launched as KJZY ~35 years ago.

Previous separate music formats on 93.3 at least have drawn ratings with a pulse. Almost makes you wonder if Univision is deliberately tanking the station as to not draw listeners from their other outlets here.

Classic example of a station that would do much better under different ownership.

 

[jt99]

Good point, I had forgotten that KFZO is a short stick Class C. I think they may be on the same facility as when the station launched as KJZY ~35 years ago.

Previous separate music formats on 93.3 at least have drawn ratings with a pulse. Almost makes you wonder if Univision is deliberately tanking the station as to not draw listeners from their other outlets here.

Classic example of a station that would do much better under different ownership.

KLTN does play gold, but it makes up a relatively small part of the playlist (1-2 golds an hour during the personality shows that air during middays and afternoons but still play about 9-11 songs an hour) that I doubt anyone who wants to hear older Regional Mexican tracks is listening to KLTN specifically to hear those songs, so I don't think a Regional Mexican gold format would hurt KLTN.

They could also bring back Recuerdo (still in the RGV on KBTQ, along with the original in Los Angeles) since it's a fair bit different from the current format of KOVE-FM, but there would probably be a bit of overlap between Amor and Recuerdo if Univision did bring Recuerdo back to Houston that I don't see it happening.

 

[davideduardo]

I have yet to meet a Latino who actively rejects "Latino". Even the LatinXers are realizing how stupid their experiment was

One thing is accepting, another thing is "liking".

And I have to ask: were you speaking to those Hispanic persons in Spanish? Particularly, Hispanics who know little or no English? The bulk of listening to Spanish language stations is by "Spanish Only" and "Mostly Spanish" speakers, not bilinguals and not English only.

I've mentioned this before... one of my daughters likes to use a T-shirt that says "Not Latina. Not Hispanic. Puerto Rican".

I asked another family member and she said she accepts "Hispanic" because it is the (fake, made up) US government term she has to use on all kinds of forms. She does not like "Latina" because "I have nothing in common with a Venezuelan or an Argentine". She either accepts Mexican or Mexican-American or, her preference, "American".

Of course, most of the LatinXers are not Hispanic and don't speak Spanish as they would realize that the term is utterly ridiculous in Spanish.

 

[davideduardo]

I have yet to meet a Latino who actively rejects "Latino". Even the LatinXers are realizing how stupid their experiment was

But for marketing, the term is not much of a positive. It is slightly condescending.

How about "Negro Stereo" or "Redneck Stereo"?

The only controversy is figuring out if radio is feminine or masculine. Estereo Latino may have been a grammatical error and could have easily been called "Estereo Latina".

A radio station is feminine, a radio receiver is masculine in most of Latin America. "Lo escuché en la radio" means "I heard it on a radio station". "Se daño el radio" means that my radio set is broken.

A stereo set is called "un estéreo" or "el estéreo" so it is masculine.

Remember that there are some usages that may be one gender in one part of Latin America and another in other places... usually terms or words that have been brought in from English.... like "stereo" to "estéreo"

And it is Estéreo with an accent to be totally correct.

 

[davideduardo]

KLTN does play gold, but it makes up a relatively small part of the playlist (1-2 golds an hour during the personality shows that air during middays and afternoons but still play about 9-11 songs an hour) that I doubt anyone who wants to hear older Regional Mexican tracks is listening to KLTN specifically to hear those songs, so I don't think a Regional Mexican gold format would hurt KLTN.

They could also bring back Recuerdo (still in the RGV on KBTQ, along with the original in Los Angeles) since it's a fair bit different from the current format of KOVE-FM, but there would probably be a bit of overlap between Amor and Recuerdo if Univision did bring Recuerdo back to Houston that I don't see it happening.

The Recuerdo library would have to be updated, as in the best period for the format in Houston it reached 35 and over... today that would reach 50 and over and most Hispanic agency buys are 18-49.

 

[BamaTX]

One thing is accepting, another thing is "liking".

And I have to ask: were you speaking to those Hispanic persons in Spanish? Particularly, Hispanics who know little or no English? The bulk of listening to Spanish language stations is by "Spanish Only" and "Mostly Spanish" speakers, not bilinguals and not English only.

I've mentioned this before... one of my daughters likes to use a T-shirt that says "Not Latina. Not Hispanic. Puerto Rican".

I asked another family member and she said she accepts "Hispanic" because it is the (fake, made up) US government term she has to use on all kinds of forms. She does not like "Latina" because "I have nothing in common with a Venezuelan or an Argentine". She either accepts Mexican or Mexican-American or, her preference, "American".

Anecdotal evidence matters, but I have yet to meet anyone who despises the word "Latino" so much that they boycott the business/organization using the word.

As a matter of fact, "Estereo Latino" had a long history of success under the name. Anyone who rejects a broad term like "Latino" is probably being unnecessarily nit-picky and likely rejects all broad terms such as being called a "Central American".

But for marketing, the term is not much of a positive. It is slightly condescending.

How about "Negro Stereo" or "Redneck Stereo"?

You're the first person I have met who would put the term "Latino" up there with these slurs.

If the term were extremely disliked and rejected, then the Latin Grammys would have changed their name several years ago.

A radio station is feminine, a radio receiver is masculine in most of Latin America. "Lo escuché en la radio" means "I heard it on a radio station". "Se daño el radio" means that my radio set is broken.

A stereo set is called "un estéreo" or "el estéreo" so it is masculine.

Remember that there are some usages that may be one gender in one part of Latin America and another in other places... usually terms or words that have been brought in from English.... like "stereo" to "estéreo"

And it is Estéreo with an accent to be totally correct.

I'm not even going to pretend to know the rules of the Spanish language. It can get pretty complicated.

Maybe this is why gringos tried to install the non-gendered "LatinX" nonsense? It does make it easier for people coming from non-gendered languao.

 

[Ryan Williams]

Worth noting, while Univision may have killed the "Estereo Latino" brand on KLTN, not everyone is down on the the term "latino", after all 104.9 is still "Latino Mix" as are a number of other sister stations across the country.

Speaking of which, are KLOL and KAMA more or less direct competitors? I was in town today and sampled both numerous times. 101.1 sounded consistently more up-tempo and aggressive to me, while 104.9 seemed to generally lean more AC. I'm not a regular listener of either and I'm not sure that is an accurate take.

 

[jt99]

Worth noting, while Univision may have killed the "Estereo Latino" brand on KLTN, not everyone is down on the the term "latino", after all 104.9 is still "Latino Mix" as are a number of other sister stations across the country.

Speaking of which, are KLOL and KAMA more or less direct competitors? I was in town today and sampled both numerous times. 101.1 sounded consistently more up-tempo and aggressive to me, while 104.9 seemed to generally lean more AC. I'm not a regular listener of either and I'm not sure that is an accurate take.

I'm also not a regular listener of either station, but from what David has indicated in the past it's actually the opposite, so I would assume what you heard today was probably a fluke.

 

[davideduardo]

Worth noting, while Univision may have killed the "Estereo Latino" brand on KLTN, not everyone is down on the the term "latino", after all 104.9 is still "Latino Mix" as are a number of other sister stations across the country.

I am not saying that people are "down on" the term. It has just lost any truly positive quality and has become generic, not something that enhances the image of a radio station.

The same was true of the word "estéreo". All FMs are stereo now, so the word did not make the station unique. When the competitors were AM stations, saying "estéreo" was a big deal. But that was about 30 years ago. Today, the word sounds old-fashioned.

Speaking of which, are KLOL and KAMA more or less direct competitors?

Yes and no. They are both contemporary music stations, but one is CHR and the other is sort of Hot AC.

I was in town today and sampled both numerous times. 101.1 sounded consistently more up-tempo and aggressive to me, while 104.9 seemed to generally lean more AC. I'm not a regular listener of either and I'm not sure that is an accurate take.

You nailed the difference, but it's really backwards. The UVN station is much more current, the Audacy one is more of an AC.

 

[davideduardo]

Anecdotal evidence matters, but I have yet to meet anyone who despises the word "Latino" so much that they boycott the business/organization using the word.

I don't mean to say that. The word or term is just not particularly positive now and sort of neutral, with no added value to a station.

As a matter of fact, "Estereo Latino" had a long history of success under the name. Anyone who rejects a broad term like "Latino" is probably being unnecessarily nit-picky and likely rejects all broad terms such as being called a "Central American".

The name had the totally outdated stereo reference that was relevant when the other music stations were on AM. Out of date by about three decades. And, since the word "Latino" is not by itself a positive, better to find a new name.

There was discussion of being "Latino 102.9" but that was so generic that a full change was better.

You're the first person I have met who would put the term "Latino" up there with these slurs.

Not a slur, but not positive and definitely not a word that enhanced the image of the station. It's sort of like calling an English AC station "Music 101.1" or the like. Nothing wrong, but nothing good, either.

If the term were extremely disliked and rejected, then the Latin Grammys would have changed their name several years ago.

Since there are the transitional Grammys, what else can they call a separate ceremony just for material in Spanish and Portuguese? The only word that covers both languages is "Latin" so that is a default.

I'm not even going to pretend to know the rules of the Spanish language. It can get pretty complicated.

Maybe this is why gringos tried to install the non-gendered "LatinX" nonsense? It does make it easier for people coming from non-gendered languao.

Yep, and the people who do use the term tend to be liberal Anglos or later generation non-Spanish speaking Hispanics. For them, I guess, it works. It's way to silly or woke for anyone in my family at least.

 

[victorres43]

I think we all forgot to mention that KRBE is faltering in the money demos. #11 in 18-34 (!!!), #10 in 18-49, and #9 in 25-54. (Although, I can't say if KHMX does better.) Even with current-based stations thriving less compared to 10 years ago, these numbers are still kind of unusual, as Mainstream CHR seems to perform at least substantially within key demos in New York, Los Angeles, San Francisco, Washington DC, Atlanta, Boston, Miami, and Seattle.