Also worth mentioning jingles could be in the works later on?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WOGL Rebrands at Big 98.1
- Thread starter Route 222
- Start date
WOGL started to use jingles mostly only at the TOH about a year after they started the "Nobody Plays More '80s" branding. They started to use them a little more again late last year after Tim Herbster became PD, changed the imaging voice to Earl Mann, and added more late '80s/'90s rhythmic titles (including some pop-rap). But not too long after that, the jingles were dropped completely, along with said rhythmic titles.
I personally was never a big fan of the more modern style Reelworld jingles that Classic Hits stations have used in recent years, so I'm fine with them being dropped. I preferred the retro '80s JAM stuff, but apparently the Audacy Classic Hits execs REALLY dislike those.
I personally was never a big fan of the more modern style Reelworld jingles that Classic Hits stations have used in recent years, so I'm fine with them being dropped. I preferred the retro '80s JAM stuff, but apparently the Audacy Classic Hits execs REALLY dislike those.
Pretty much every major classic hits station uses ReelWorld, at least iHeart and Audacy. Same for AC’s it seems.
I streamed WOGL/Big 98.1 and can’t tell much difference. IMO almost all of the Audacy classic hits stations have close to identical playlists.
I personally (yes I’m in the minority) loved these jingles on WOGL - the K-Hits package re-sing.
I streamed WOGL/Big 98.1 and can’t tell much difference. IMO almost all of the Audacy classic hits stations have close to identical playlists.
I personally (yes I’m in the minority) loved these jingles on WOGL - the K-Hits package re-sing.
WBEB and WOGL are both workplace stations. Now that we are getting past covid both of the stations ratings are improving recently
I can’t see any reason they’d go that direction. Time to keep building a new identity. Not that the shows they dropped were detrimental to that, but it is detrimental to bring back someone more associated with the brand they’re trying to move past.
Studio plug…station +HD…Audacy plug…all that’s missing is the kitchen sink.
No kidding, it shouldn't be that hard to say "This is B101, WBEB-FM and WBEB HD1 Philadelphia (musical effect), an Audacy Station". And now back to more music, with more variety, B101". And, done. That should be about 8 seconds long. So, you don't really need to throw the sink at it the way they did, LOL.
However, @AbrahamJSimpson , I would rather that they go overboard on their ID instead of trying to rush it and hide at at :46 past, that's so frustrating.
I wonder if they want to cater to a younger audience at 98.1 considering the rebrand
Meh, I’ve never been bothered by buried IDs. I guess I’m not bothered by the long ones, more amused than anything. I’m reminded of how little kids first using PowerPoint tend to throw every effect in. It’s like the audio equivalent of that—gotta get the Audacy sounder. Gotta get a station sponsor. Gotta get the tagline. Gotta get the actual letters. Gotta get those fake voices (at least on Big today) of “listeners” saying how they love it.
All they need is an auditory version of Comic Sans font and they’re all set.
All they need is an auditory version of Comic Sans font and they’re all set.
They could've just dropped the L and call it OG 98.1. "OG" is urban slang for "incredibly exceptional, authentic, or 'old-school.'"
OG - What Does OG Mean? | Slang by Dictionary.com
OG is a slang term for someone who's incredibly exceptional, authentic, or "old-school.www.dictionary.com
Wow, dictionary.com. It's Original Generation. They totally whiffed that one. If you see a reference to the "OG Pixel" phone, that's the first release which was just called Pixel, without a number suffix.
Anyway OG 98.1 would have been a great name except it still sounds like Oldies which was the whole point.
Why do they say broadcasting at Borgata studio at top of hour ID when out of Philly? They don’t even come in close to AC.
Borgata paid for naming rights for their studios, this is a pretty common with many stations.
Pay them enough and you could have your own studio. 😉
Listened for about an hour. I didn’t notice anything different or unusual about the playlist and honestly unless you were listening for the jingles (which ordinary folks do not) I’m not convinced most of the audience is going to notice anything different. As someone else mentioned earlier, there are people who still call it Oldies 98. Last year it was on at work and one of my colleagues actually complained that they call themselves Oldies 98 but they don’t play any oldies. I smirked and nodded. After all, it’s been two decades. What could I say?
- Status