That makes sense. Perhaps it no longer has a following, but I’m guessing that Bob had a number of fans - and advertisers - for many, many years.But loyal following doesn't last forever. At some point, it no longer becomes valuable (that's notwithstanding wholesale format changes, of course).
I do remember back in my much, much younger days working an early teenage job at an ice cream parlor when the owner would sometimes switch the radio over to what must have been Q at the time post closing/during cleanup, and this show would be on. It might have made me clean faster to get out an on my way.