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WOGL Rebrands at Big 98.1

With Cumulus, iHeart, and Townsquare there seems to be more discretion left to the individual markets.

Maybe. I looked at Cumulus WLS-F Chicago and I didn't see any big surprises. Their oldest song was Honky Tonk Women. They have a few 2000s songs, such as Uncle Kracker's version of Drift Away (from 2003).
 
Maybe. I looked at Cumulus WLS-F Chicago and I didn't see any big surprises. Their oldest song was Honky Tonk Women. They have a few 2000s songs, such as Uncle Kracker's version of Drift Away (from 2003).
Yup, WLS-FM follows a similar pattern to Audacy. Once you get in to their classic hits stations in Cincinnati, Indianapolis, and Kansas City, the playlists get notably more open on the older end.

Perhaps it’s market size as a factor as well?
 
Here are four hours of iHeart's WHCN Hartford. A few surprises here among the universal set of safe songs. Played outside the four hours shown (5-9 p.m.) were another Beatles song (Let It Be) and these tracks I don't see on any other classic hits playlist: Elton John's Rock and Roll Madonna, Nirvana's All Apologies, Mr. Big's To Be With You, Evanescence's Bring Me to Life, and Joan Jett's I Hate Myself for Loving You.

  • Under Pressure Queen
  • Heart Of Glass Blondie
  • Don't Stop Believin' Journey
  • Black Dog Led Zeppelin
  • Dreams The Cranberries
  • Hotel California Eagles
  • Dude (Looks Like A Lady) Aerosmith
  • Small Town John Mellencamp
  • Livin' On A Prayer Bon Jovi
  • Every Time You Go Away Paul Young
  • Love Is A Battlefield Pat Benatar
  • Should I Stay or Should I Go The Clash
  • (You Gotta ) Fight For Your Right (To Party) Beastie Boys
  • She's Always a Woman Billy Joel
  • Just A Girl No Doubt
  • Patience Guns N' Roses
  • Your Song Elton John
  • The Middle Jimmy Eat World
  • The Joker Steve Miller Band
  • Nothing's Gonna Stop Us Now Starship
  • Nothin' But A Good Time Poison
  • All Summer Long Kid Rock
  • Heaven Bryan Adams
  • Photograph Def Leppard
  • Come Together The Beatles
  • Total Eclipse Of The Heart Bonnie Tyler
  • American Girl Tom Petty & the Heartbreakers

  • American Woman The Guess Who
  • What's Up? 4 Non Blondes
  • Hungry Eyes Eric Carmen
  • Any Way You Want It Journey
  • These Dreams Heart
  • Bohemian Rhapsody Queen
  • I Still Haven't Found What I'm Looking For U2
  • American Pie Don McLean
  • Iris Goo Goo Dolls
  • Beat It Michael Jackson
  • More Than a Feeling Boston
  • In The Air Tonight Phil Collins
  • Bring Me To Life Evanescence
  • Take on Me a-ha
  • Give A Little Bit Supertramp
  • Paradise City Guns N' Roses
 
That’s more newer stuff than most iHeart classic hits stations play (Evanescence as an example), but “American Woman” by Guess Who, “American Pie”, and those older Beatles tracks are played on most iHeart classic hits stations.

KLTH in Portland is a classic hits station that leans a good bit older than most: Find the most recently played songs on 106.7 The Eagle

KJEB up in Seattle leans newer but still has a big 70s variety too.
 
Uncle Kracker's version of Drift Away (from 2003).
His was from TWO thousand and three? Anyways, Dobie Gray's version is from 1972, and his song, along with its several reincarnations, just transcends time, so that's why WLS would play it.

Also, what's the whole deal about the song being "released" in 2001?
 
Once you get in to their classic hits stations in Cincinnati, Indianapolis, and Kansas City, the playlists get notably more open on the older end.

WJJK Indianapolis, their #1 most played song is Don't Fear The Reaper by Blue Oyster Cult from 1976. However, most of their older songs fit in the classic rock rather than the pop category. Which is what we're seeing more often now.
 
WJJK Indianapolis, their #1 most played song is Don't Fear The Reaper by Blue Oyster Cult from 1976. However, most of their older songs fit in the classic rock rather than the pop category. Which is what we're seeing more often now.
This is definitely the case with classic hits increasingly. A lot of stations are staying away from artists like Madonna and Whitney Houston these days (even though they still get heavy airplay on almost any AC). WJJK is a bit more extreme, but most of their playlist is rock or pop/rock and potentially AOR. Of course they mix in different elements like new wave and early alternative, but from what I’m seeing, the more pop or rhythmic material is either not testing well or is popular outside of the demo now on classic hits from the 70s and increasingly the 80s. WJJK seems to be the template Audacy is slowly moving towards in a lot of markets - not presented like a classic rocker, but a rock leaning playlist.

Oddly, WROR in Boston pulled the opposite, they did sound like WJJK for many years but started adding more pop like Madonna, Whitney Houston and Cyndi Lauper (who I believe WLS-F and WJJK play) in several years ago.
 
WJJK seems to be the template Audacy is slowly moving towards in a lot of markets - not presented like a classic rocker, but a rock leaning playlist.

The reason is classic rock attracts a younger demo. WMGK typically ranks Top 5 in the 18-34 demo. WOGL isn't close.
 
They're finally using some local listener drops in some of their liners as opposed to the fake ones they've been using. There is no mistaking Philadelphia English. Even Shakespearean actors can't do the accent unless they're from the area.
 
How can you tell its fake, and who creates the fake ones ?
How do they find local people to create the local ones?
The original ones were obviously fake because they launched with them before any real listeners had the chance to comment on the switch. For the more recent local drops the morning show has given out the phone number asking for comments on the station.
 
Oh I think I see...
Nobody even knew it existed so how could they comment on how good it was before it launched?
But who creates these fake things?
Thanks,
John
 
I’m only surprised it took so long. You would have thought they’d be promoting (or cross promoting) from day one.
 
I feel like Audacy basically gutted WOGL. I understand demographics needs to be updated, playlists adjusted, ect. However, since the day this company took over they immediately fired most long term staff members to the point I don't think there are any left besides that coop guy. I recall WOGL used to consistently be one of the top rated stations in Phildelphia.

If Audacy was to take over 6ABC - they would fire everyone except for a recent college graduate who reports the news in studio. No field video - just graphics. They save money that way. The brand would be changed "WPVI News" and Audacy would wonder why the ratings were in the toilet.
 
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