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107.9 Sacramento

the old "play the same song over and over for several days" type of launch attracts no attention since most people do not manually scan the dial any more.
There's also the issue particular to this station that it's right at one end of the dial at 107.9 - so even if a listener is using a manually-tuned FM radio, they aren't going to stumble across it on the way from one station to another.
 
CHR is the format iHeart has always wanted to own. Those stations are becoming more important in the promotlon.of the app, music festivals, concerts, and award shows. it all goes hand in hand. So maybe launching a CHR in Sacramento is worth the risk, for the potential growth it will give them, and all the promotion they will get from a having a CHR in a large city like Sacramento. If they could, they would love to have both a mainstream and an Rhythmic CHR in Sacramento.
 
There's also the issue particular to this station that it's right at one end of the dial at 107.9 - so even if a listener is using a manually-tuned FM radio, they aren't going to stumble across it on the way from one station to another.
That only depends on tve demographics they aim to attract. Younger listeners most likely won't be using a manually tuned dial. They're more likely to listen on an app or through a modern car radio. Even the older side of millenials are now in their early 40s.
 
No music as of 6:36am 5/17. Just people saying crazy random things as they come in from the Talkback feature on the IHeart app with unnerving dead air between comments.
 
They haven’t been updating it either- wonder if those messages are even real. I left a few for them yesterday.

Id wager theyre real, but someone has to listen to every single one.. you think theyre gonna let people record them and just pass them through on air and jeopardize their license? If people knew that was possible, theyd record all kinds of stuff.

And when every tom dick and hairy knows they can do something like this and get on air ,every tom dick and hairy will record something
 
Id wager theyre real, but someone has to listen to every single one.. you think theyre gonna let people record them and just pass them through on air and jeopardize their license? If people knew that was possible, theyd record all kinds of stuff.

And when every tom dick and hairy knows they can do something like this and get on air ,every tom dick and hairy will record something
Hey, watch the language!
 
Id wager theyre real, but someone has to listen to every single one.. you think theyre gonna let people record them and just pass them through on air and jeopardize their license? If people knew that was possible, theyd record all kinds of stuff.

And when every tom dick and hairy knows they can do something like this and get on air ,every tom dick and hairy will record something
Capitalization and correct spelling are important. (Tom, Dick and Harry).
 
They haven’t been updating it either- wonder if those messages are even real. I left a few for them yesterday.
I listened for about five minutes last night on the way home. So that's---maybe 20 messages? There was one that I'd bet was local..."Nice to have 107-nine back. Looking forward to what you're gonna do." Everything else was so generic, it could have come from anywhere.

And, if you think about it---that's logical. This phase of the stunt was planned. So what happens if nobody's listening, or those who are don't use the "talkback" button on the app? So you have a library of these cuts ready to go (from other markets where you've stunted, custom-made for this stunt, whatever), and you sprinkle in any good ones you get.
 
They could’ve paid me to listen to the incoming messages all day and pick ones suitable for airing.

But we’ve got people asking for different types of music, country, 60s, current pop garbage, so no telling what the format will be. I suggested they combine ALL of that stuff and more into one format, but they probably won’t do that.
 
It was fun the 1st few days with Music each day

After that it got boring to listen to, Are they trying to gain listeners ir lose them by doing this all week?

I listen at 12am to see if they launch or something else, Nope

Promoting they talk back on the iHeart Radio App
 
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I listened for about five minutes last night on the way home. So that's---maybe 20 messages? There was one that I'd bet was local..."Nice to have 107-nine back. Looking forward to what you're gonna do." Everything else was so generic, it could have come from anywhere.

And, if you think about it---that's logical. This phase of the stunt was planned. So what happens if nobody's listening, or those who are don't use the "talkback" button on the app? So you have a library of these cuts ready to go (from other markets where you've stunted, custom-made for this stunt, whatever), and you sprinkle in any good ones you get.
If there was a talk back button I looked and couldn't find it. But you may have to be a subscriber to the I Heart app in order to see it.
 
They got me to install it just for that (I’ve always laughed at corporate radio apps, as you already have access to far better stations online) but there’s no excuse for them not updating the broadcast with even a single new message in 2 days.
 
They got me to install it just for that (I’ve always laughed at corporate radio apps, as you already have access to far better stations online) but there’s no excuse for them not updating the broadcast with even a single new message in 2 days.
The excuse is that this is a stunt that most normal people are not spending a bunch of time listening to, so there's no need to put a lot of resources into updating the broadcast.
 
They got me to install it just for that (I’ve always laughed at corporate radio apps, as you already have access to far better stations online) but there’s no excuse for them not updating the broadcast with even a single new message in 2 days.
Sure there is. No one, or very few people, are leaving usable messages. If they’re getting any, a solid percentage will be “f you” and “baba booey “.
 
So why do it if “few people are leaving usable messages”?

I remember in 1984 when KROY (96.9) dropped their rock format and switched to adult contemporary as KSAC. The first few weeks they had a phone line where you could leave messages saying what you wanted to hear, and they ran many promos saying “We listen to you! Help us build Sacramento’s newest station!” It was obvious they already had the format picked out though and weren’t going to even consider bringing back the Rock of the 80s format (that only lasted 5 months at KPOP, but changed my musical taste forever) which I left several messages for, or even going back to KROY. That station didn’t last too long though and eventually did change its call letters back to KROY with a new top 40 format and then becoming The Eagle in 1990.
 
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