How is KNX going, now that it's on 97.1?
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KNX numbers, FM vs AM
- Thread starter leethalweapon
- Start date
They had a jump in the 6+ numbers last month, and went down in the numbers released today:
My sense is they haven't gained any numbers by adding the FM, but it's likely a lot of former AM listeners have switched to FM.
Because it's the same exact content. It's not like they changed anything.
https://ratings.****************/cgi-bin/rol.exe/arb003
My sense is they haven't gained any numbers by adding the FM, but it's likely a lot of former AM listeners have switched to FM.
Because it's the same exact content. It's not like they changed anything.
K.M. Richards
Program Director, The Eighties Channel™
Without having access to the demos (David should be along anytime now with those, especially since we all know there will be questions like these that cannot be answered with the 6+ numbers) I am very much inclined to agree with BigA. The audience for all-News in Los Angeles didn't magically grow just because KNX is now also on FM, but there is every likelihood that existing listeners would migrate to the cleaner-sounding signal if that is an option for them.
Realizing that the audience hasn't really grown, I am just curious to see if the numbers had shifted between the two signals.
Maybe David could also give us the "real" numbers for KROQ. In 6+ they are slowly crawling up, a whopping 1.5 share.
K.M. Richards
Program Director, The Eighties Channel™
Presuming that the single-line reporting doesn't hide the separated numbers, I'm sure David can answer. On that subject ...
He can't give you the actual numbers. The legal agreement with Nielsen forbids their public release. But he should be able to use those numbers to say whether or not they have improved against KYSR in the key demos.
Inside Radio just published some of those numbers: KROQ is No. 13 in 18-34 and No. 11 in 25-54 in the March survey.
K.M. Richards
Program Director, The Eighties Channel™
Those aren't the ratings (which is what is generally understood as being "the numbers"), those are the rankings. That has always been allowed, and indeed how David usually answers questions about a station's performance in-demo.
KROQ #11 in 25-54 is not bad, much better than what I thought it be. Definitely better than their 6+ ranking!
We don't know that and won't know it unless the station orders a cu$tom report and releases the data.
For stations that choose "single line reporting" (multiple stations, HD channels or streams combined in one listing), all that Nielsen releases are the totals. Not even subscribers get the splits.
Was the KNX cume as high as it is now prior to the simulcast.
The cume has averaged 1.1 million since the Holiday book, about 100,000 to 150,000 higher than it was for most of 2021.
In fact, it was slowly growing since around September of last year. That is likely all due to more people commuting in cars as nearly all the KNX audience is in-car.
No. 11 in 25 to 54 isn't horrible; better than I assumed.
For comparison, KYSR is #5 18-34.
This is likely the reason Weatherly was brought back on. The station is sitting outside Top 10 in some of these key demos. Very few format holes in the market for profitable formats that attract younger demos means Audacy would rather try another alternative reclamation project than a flip. Why risk it for a new format that might take years to get to KROQ's performance?
The reality is even with on-air improvements, it is unclear where KROQ can bridge the gap with KYSR. Not that many additional listeners to acquire for these formats, unless something radically happens to the format that will attract a large percentage of Latino listeners. Woody did do that at KYSR quite nicely, however...
KROQ is ran relatively lean these days. But with the increased overhead of Weatherly and anyone he might bring on, there will be a higher expectation for performance...
The only profitable format I'm sure Audacy has considered for that frequency: FM Sports will only happen if they can wrangle away the Dodgers and Lakers away from their stations + get some type of legalized sports gambling revenue, so I would consider that a long shot.
K.M. Richards
Program Director, The Eighties Channel™
That's the key question and the truth. You don't blow up a heritage station except as a last resort. Not only does it take time, it takes a lot more resources -- especially in the area of promotion -- to essentially start a "new station" before making every effort to fix what you already have.
And #11 and #13 in the key demos, in market #2, certainly is not a completely hopeless situation.
The key thing is to find something to sell that isn't strictly based on ratings. KROQ used to have such things back in the 90s.
C
CAVEMANager
Guest
A couple nights ago I was listening to KNX-1070 on my car radio in Tucson. KNX is usually beset with digital noise from KRLD-1080 in Dallas but this time KNX was in loud and clear. I kept hearing constant references to 97.1 but not a word about 1070. The 1070 coverage is at least ten times what 97.1 has but the 50,000 watt AM signal got no mention at all. Does the management really believe that the AM signal is worthless? If so, they could ask the FCC to delete the AM license and save big on the electric bill.
Audacy did the same thing to KYW in Philly when they got an FM simulcast.
KNX 1070 being able to cover much of America west of the Rockies at night is indeed worthless. Nobody in St. George, Utah cares about the news in Los Angeles.
KNX 1070 being able to cover much of America west of the Rockies at night is indeed worthless. Nobody in St. George, Utah cares about the news in Los Angeles.
Among the All-News stations with FM simulcasts, KNX and KYW don't mention the AM dial position. WBBM favors the FM but will also mention the AM. And KCBS and KNWN (formerly KOMO) give both dial positions equal footing.
If KROQ is #11 25-54, it's probably near the Top 5 in Men 25-54. So that's what's keeping it afloat. And it's logical that KYSR is stronger 18-34. That's the station with Woody doing mornings, while KROQ is the station you grew up with when it was "Rock of the 80s."
If KROQ is #11 25-54, it's probably near the Top 5 in Men 25-54. So that's what's keeping it afloat. And it's logical that KYSR is stronger 18-34. That's the station with Woody doing mornings, while KROQ is the station you grew up with when it was "Rock of the 80s."
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