It's probably a bad sign that the "aud" and"bullet" are already fluctuating though I'm not sure how it's determined for songs this new.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Why do PDs jump on some singles but not others?
- Thread starter tall_guy1
- Start date
Oh, yeah, them too.
It's interesting that SiriusXM has a TikTok backgrounds channel, and even a TikTok top 10. TikTok revived "Love Grows" (Where My Rosemary Grows). For all the years we've been told no one listens the audio to online videos, this is a huge change.This may be a separate topic, but this is an interesting article. TikTok has changed how people use music:
TikTok has changed music — and the industry is hustling to catch up
TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are trying to catch up.www.npr.org
Two things I'm amazed by is how people use TikTok to interact with music, and secondly how dirty the music is. A lot of what I hear on TikTok would never get airplay on the radio.
Having said that, it's likely that TikTok may become more important than Spotify, and that Spotify may be looking for ways to make it's platform more interactive.
I think that view applies here to, because the main draw seems to be the user-generated video.
However users are encouraged to use music or sounds, and can save them, look up more videos with the same song or sound, and the algorithm largely words by sound clip
That Sunroof song has almost as many views on YouTube as Ava Max in much less time. He reminds me of Paolo Nutini "New Shoes." That was one of my faves back then. No surprise it's getting spins on the radio.
RE: TikTok: I watched a lengthy interview with the guy who wrote the article in The Atlantic about old music being pushed over new music. His personal preferences aside, he mentioned that the music industry has discovered that -- thanks to TikTok being the new purveyor of music -- the optimum length for a song is now somewhere near 16 seconds. Beyond that, there's tune out.
Most of us in radio have known that for a long time. Imagine how much more music we could squeeze into an hour if the songs were shorter. Keep in mind the royalty payment is the same regardless of the length of the song.
I wonder if stations ever do speed up songs? I know cable stations have been using that practice for years for their shows.
They do, sometimes, but it's for the "feel" of the station (assumed to sound upbeat, especially when compared to competitors). But pitching up a song only takes maybe 3 seconds off of the song's runtime. It doesn't add up to anything substantial and there is no hidden agenda to use it as a trick to squeeze in more ads.
The music is scheduled around the commercials. Not the other way around
TikTok has done some interesting things to catalog music, too. The most seemingly random stuff catches on and starts to trend (examples from the last year or two: L'Trimm - Cars That Go Boom, Ting Tings - That's Not My Name, Matthew Wilder - Break My Stride, MKTO - Classic).
One of the gals from L'Trimm heard about it from a younger family member and was surprised (and delighted). The Ting Tings claim they don't spend a lot of time on social media but they, too, were happy to see an uptick in popularity of a song that is at least 12 years old now (and was sorta niche quirky to begin with - how many songs like that get a second life?). I've heard Break My Stride on classic hits/lite hits a lot in the past couple of years, and I don't doubt that TikTok's users' huge use of that song has something to do with that.
One of the gals from L'Trimm heard about it from a younger family member and was surprised (and delighted). The Ting Tings claim they don't spend a lot of time on social media but they, too, were happy to see an uptick in popularity of a song that is at least 12 years old now (and was sorta niche quirky to begin with - how many songs like that get a second life?). I've heard Break My Stride on classic hits/lite hits a lot in the past couple of years, and I don't doubt that TikTok's users' huge use of that song has something to do with that.
Also, remember the guy skateboarding to Dreams (Fleetwood Mac) with the Cranberry Ocean Spray or whatever? It can't be my imagination that that's gotten more airplay in the past year or two.
Add the fact that the 18-34 demo today loves, loves, LOVES Fleetwood Mac...you have a song from the Carter administration going viral!
Add the fact that the 18-34 demo today loves, loves, LOVES Fleetwood Mac...you have a song from the Carter administration going viral!
A couple of months back, an '80s country song, Keith Whitley's "Miami, My Amy," started trending on various social media. Turned out TikTok was behind that weird surge in popularity, too. I have no idea why, as the announcement of Whitley's election to the Country Music Hall of Fame hadn't happened yet.
There is some strange obsession being exposed
OMG, not another song pitch up discussion....
When I worked at an oldies station, I used to occasionally say, "We play the most music every hour. It's easy. Our songs are shorter!"
Good topic. When I programmed in a century that started with 19, the songs that made it on the air was highly a radio/record collaboration that featured record companies offering “promotional” opportunities such as concert tickets, music product, etc. But it really was a tamer version of the payola scandals decades before. Play this record and we will help you out with this…not uncommon well into the 2000’s. It was deemed wrong but still went on (with a wink). I am not saying every Pd was in bed with record companies but what I witnessed was at times just horrific. Fortunately the industry has changed somewhat where these practices are not as prevalent. At one of my stations I inherited a format that used an “L” category. It meant “lunar” and meant it only got played in the middle of the night so the record company could officially claim the add.
Last edited:
- Status