Unfortunately, Nielsen has no breakout of any kind for Asian listeners. In fact, there is no stratification variable (meaning that there is no desired quota of respondents) for Asians.
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May 2022 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
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My purely anecdotal experience with Asians and music is that the three I've worked with -- two whose parents came to the US from India, the other whose parents came over from Vietnam with him when he was a baby -- had no use for the popular music of their parents' culture or any Asian culture. The Indian-American pair, both women, were into rhythmic pop and country, while the Vietnamese-American, male, was into alternative rock. One of the women used to do a hilarious imitation of the typical wailing vocals of Indian pop whenever the topic came up; that's how much she disliked that stuff.
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